20130930-224850.jpg Plaintiffs losing defamation law suits tend to look a lot worse coming out of the suit than they did going in.

The irony, of course, is that the plaintiff sued to defend their reputation – or at minimum to crush those they didn’t like talking about them.

When it comes to social media it’s an even wilder ballgame. More people talking about you in ways that you don’t like, and more people thinking you look foolish if you needlessly sue someone for defamation and lose.

The latest two losers include a law school which didn’t like bloggers talking about the school’s placement statistics and an assistant principal who didn’t like students parodying him on Twitter and Facebook.

As reported by Martha Neil of the ABA Journal, Thomas Cooley Law School brought a defamation action against a law firm and bloggers who criticized the law school’s portrayal of its graduates’ employment statistics.

U.S. District Judge Robert Jonker dismissed the suit, in part on the basis the school was cloaked as a public figure (requiring actual malice on the defendant’s part), and fired a missive the school and it’s lawyers didn’t see coming.

Further, the statement that ‘Cooley grossly inflates its graduates’ reported mean salaries’ may not merely be protected hyperbole, but actually substantially true…

How does Cooley look now? A statement from general counsel that the school will appeal only keeps the issue alive across social media, and arguably makes Cooley look worse.

Oregon middle school assistant principal, Adam Matot, brought suit against students who set up Facebook and Twitter accounts in Matot’s name to parody and mock Matot, presumably in the way 13 or 14 year olds would mock someone.

Chris Matyszcsyk (@ChrisMatyszczyk) reports US District Judge Michael McShane, in dismissing the Computer Fraud and Decency Act and defamation claims, wasn’t impressed.

In denying Matot’s action, he reminded him that the idea of unauthorized computer behavior meant having no authorization to use a particular computer for any purpose. No, these kids weren’t exactly hackers. They may merely have been hacked off with their principal.

One sentence from the judgment is especially poetic. Referring to another case, it said: “The Court found that ‘lying on social media websites is very common.'”

No word whether there will be an appeal. But again, how does the assistant principal look now? Like a bit of an ass, I think. Hardly in better position to graduate to a principal’s job some day.

What’s the lesson for organizations who think they’ve been defamed in social media, and the lawyers who would represent them? Think twice.

Not only are you likely to draw out public discussion of the alleged defamatory comments through all sorts of social media, but if and when you lose, you’ll be held up to ridicule in the same social media you went after.

I’ve been a defendant in one defamation suit (insurance company while representing farmers on bad faith claim; dismissed and upheld on appeal) and been threatened with defamation suits by attorneys on a couple more occasions.

Certainly no fun, but I came away more convinced than ever that citizens, with limited exceptions, are free to express their views free of bullies who’d like to dictate their way.

Defamation suits have always been tough in this country. They’re apt to be even harder in the case of speech arising out of social media. Those parties, and their attorneys, bringing such claims are likely to be seen as social bullies by a very broad audience across social media, especially when they lose.

I know I’d have liked my own media channel, as everyone does today, when sued and threatened with defamation years ago.

Image courtesy of Flickr by Liz West.

It turns out citizen journalism has its perils, especially when reporting on crime. Mashable's Alex Fitzpatrick (@alexjamesfitz) shares the story of a crime blogger sued for defamation.

Alexandra Goddard, a 45-year-old crime blogger who covered a rape case and was subsequently sued for defamation, has reached a settlement in her case, the details of which were released Thursday.

Under the settlement, the lawsuit against Goddard will come to an end, no statements will be retracted and no money was exchanged, according to WCPO (Ohio television station).

Goddard started investigating and blogging about a rape case in Ohio involving members of a high school football team. Two members were eventually convicted of raping and kidnapping a 16-year-old girl, taking her to multiple parties while she was too drunk to fight back.

One of the players not charged, through his parents, sued Goddard for defmation and requested the court to issue subpoenas to identify the anonymous commentators. Goddard, adding commentary to her report, had argued anyone who knew what was happening and did not stop it was guilty of a crime. Commenters jumped in with her.

Social media, as Fitzpatrick reports, was entwined from the beginning.

The suspects posted Twitter messages, Instagram photos and videos of the incident, serving as a horrific digital timeline of the crime. Goddard reposted some of this evidence to her blog before it could be deleted.

Goddard posts that depsite the suit, she'll continue covering the case.

This site was happy to provide a forum for locals in Steubenville to engage in important speech protected by the First Amendment and will continue to do so.

To her credit, Goddard’s coverage of the incident drew national attention, including a major story in the New York Times.

The basis for the defamation claim was falsely accusing the plaintiff of a crime. Though truth may have been a defense, Goddard did later acknowledge on her blog that she had no evidence of the plaintiff's direct involvement in the criminal activity.

Goddard is arguably a journalist as well. In which case she would have a “Qualified privilege” to report as she did. Such a privilege applies where it is determined that it is in the public’s interest to get the reported facts. So long as Goddard was not acting with “malicious intent” her reports would be protected free speech.

Though I absolutely laud Goddard for what she did, the safer route for bloggers, including lawyers reporting on criminal activity, is to report and make sure anything else you're saying is prefaced with 'in my opnion,' which can shield you from a claim.

Insurance coverage with a ryder that covers publishing/advertising is a prerequisite to blogging. No matter the validity of any claim, you want to have coverage for the cost of legal defense.

Defamation cases are not easy in the United States. In addition, sensible plaintiffs with a case that is a close don't want to sue those who hold a powerful microphone.

When they do sue it can be a sobering experience, as appears to be the case here. The plaintiffs’s suit brought on an onslaught from bloggers supporting Goddard. His name will live forever on Google.

Image courtesy of Flickr by Newtown Graffiti.