Per Thomson Reuters’ Susan Martin at Legal Currents yesterday, Thomson Reuters is using social media to engage in customer support initiatives. Two years ago an innovative customer service strategy began to emerge at Thomson Reuters that would eventually evolve into the company’s Customer Experience Operations’ use of Twitter to find and respond to customer complaints…. Continue Reading
Tag Archives: Thomson Reuters
Are large legal publishers shooting themselves in the foot when it comes to new media?
Attorney and media consultant, Bob Ambrogi, has a post this morning reviewing Thomson Reuters new site covering the Supreme Court’s 2011-2012 term, called Case by Case: The U.S. Supreme Court. The site is part of Thomson Reuters’ (owner of Westlaw) push into enhanced legal coverage through the web. Bottom line Ambrogi says if you want… Continue Reading
Traits you look for in a legal marketing strategic partner
An email from New York this morning to Kevin McKeown, also a lawyer and LexBlog’s VP of Client Development, reminded me what lawyers are looking for in a legal marketing strategic partner. And Kevin is the first to remind each prospective client not to look at LexBlog as a vendor, but as a strategic partner…. Continue Reading