A large law firm marketing professional asked me last week about the possibility of the firm’s buying sponsored links on Google for one of their practice groups. They were interested in ‘paid for links’ on the first page of Google for relevant legal searches in a particular metro market. I advised that doing so would… Continue Reading
Tag Archives: sponsored links
Text ads & links still work best for Internet advertising
Clifford R. Kurtzman, Moderator of the Online Advertising Discussion List, reported from AD:TECH in New York City that despite today's increased bandwidth Internet advertisers are looking to text only ads and links to get the job done.