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Tag Archives: Pew

77% of law firms' target audience using social networking

Perhaps not the exact sweet spot for law firms, but 77% of those using the Internet in the age 30 to 49 use social networking sites. This per a report entitled “The Demographics of Social Media Users—2012” by the Pew Research Center. 67% of all Internet users use social networking. Here’s the breakdown for other… Continue Reading

Lawyers can establish trust with their target audience online

Stowe Boyd, a recognized authority on social tools and their impact on media, business, and society, penned an interesting piece Sunday entitled Trust is Trust, Online and Off. Boyd cited a recent Pew Foundation study which found those who use the web more trust people more. The typical Internet user is more than twice as likely as… Continue Reading

Twitter : Glass half empty or half full?

As reported by the New York Times’ Nick Bilton, a new study released by the Pew Research Center found that 8 percent of Americans who are active on the Internet are enthusiastic users of the social networking service Twitter. Unfortunately, the offshoot of that study has been bloggers telling us that Twitter may not be… Continue Reading

Young adults as likely to use social network as use email

Though email remains the most popular Internet activity for older adults, for younger online adults social networking sites are just as much a part of their daily routine as email. For adults age 18-29, 60% visit a social networking site daily, and relatively the same number (62%) send and receive email daily. In addition, already… Continue Reading

Social networking use exploding in age groups targeted by law firms for business development

Law firms dismissing social networking as an effective means of enhancing relationships with their clients, prospective clients, and referral sources because they don’t these folks use online social networks ought to think again. Social networking use (LinkedIn and Facebook) among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in… Continue Reading