Perhaps not the exact sweet spot for law firms, but 77% of those using the Internet in the age 30 to 49 use social networking sites. This per a report entitled “The Demographics of Social Media Users—2012” by the Pew Research Center. 67% of all Internet users use social networking. Here’s the breakdown for other… Continue Reading
Tag Archives: Pew
Half of US adults over 65 are now online : Golden demographic for lawyers
Samantha Murphy (@MurphySamanthaJ), a Tech Reporter at Mashable, reported this morning that American seniors are becoming more tech savvy. For the first time ever, more than half of U.S. adults over the age of 65 are online, from surfing the web to checking email. A report by the Pew Internet & American Life Project found that… Continue Reading
Lawyers can establish trust with their target audience online
Stowe Boyd, a recognized authority on social tools and their impact on media, business, and society, penned an interesting piece Sunday entitled Trust is Trust, Online and Off. Boyd cited a recent Pew Foundation study which found those who use the web more trust people more. The typical Internet user is more than twice as likely as… Continue Reading
Target age groups for lawyers and law firms are reading blogs and using social networks : Pew Survey
According to the latest Pew Survey, there is little question that the target audience lawyers and lawyers are trying to reach are reading blogs and using social networking sites. About 35% of Generation X (age 34 to 45) read blogs About 28% of Younger Boomers (age 46 to 55) read blogs About 25% of Older… Continue Reading
Twitter : Glass half empty or half full?
As reported by the New York Times’ Nick Bilton, a new study released by the Pew Research Center found that 8 percent of Americans who are active on the Internet are enthusiastic users of the social networking service Twitter. Unfortunately, the offshoot of that study has been bloggers telling us that Twitter may not be… Continue Reading
Young adults as likely to use social network as use email
Though email remains the most popular Internet activity for older adults, for younger online adults social networking sites are just as much a part of their daily routine as email. For adults age 18-29, 60% visit a social networking site daily, and relatively the same number (62%) send and receive email daily. In addition, already… Continue Reading
Social networking use exploding in age groups targeted by law firms for business development
Law firms dismissing social networking as an effective means of enhancing relationships with their clients, prospective clients, and referral sources because they don’t these folks use online social networks ought to think again. Social networking use (LinkedIn and Facebook) among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in… Continue Reading
Foraging and opportunism : How Americans get their news and information
Tell a law firm leader that few, if any, of their recent associate hires subscribe to their major local newspaper or the Wall Street Journal. The leader would want to know who hired the dim wits who were going uninformed. Tell a law firm communications director that they would be better served to have one… Continue Reading
19% of Internet users use Twitter or update status site : Up nearly 100% since April
The public’s growing use of Twitter or other services to share updates provides fertile ground for lawyers to network and engage their target audience. Per a just released survey on Twitter and Status Updating from the Pew Internet & American Life Project: Some 19% of internet users now say they use Twitter or another service… Continue Reading
Growing use of Internet search engines represents golden opportunity for law blogs
Per survey results released by the Pew Internet & American Life Project earlier this month, American’s use of search engines continues to increase. The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under… Continue Reading