Irish academic, journalist, and author, John Naughton (@jjn1) wrote yesterday that we ought to forget about the website, the page and the visit. The dominant metaphor for the future of the internet is the time-based stream. Communication theorist Marshall McLuhan observed that “We look at the present through a rear-view mirror and we march backwards… Continue Reading
Tag Archives: law firm websites
Why blogs ought not drive traffic to your law firm’s website
A talented marketing professional with a Midwest law firm dropped me an email this last week wanting to set up a time to talk about, among other things, increasing traffic from the firm’s blogs to the firm’s website. Other than blatantly linking back to the firm’s website (with anchor text describing what a practice group… Continue Reading
Law firm websites: Does any law firm believe they’re key to business development?
The Snark at the Fulton County Daily Report, an Atlanta legal newspaper, is having a tongue in cheek contest about the best large law firm websites. It’s a parody of the real contests on the best law firm websites. A parody here, but it seems strange that law firm marketing professionals even discuss which law… Continue Reading
Law firm websites dead as a firm’s primary Internet marketing tool?
Steve Rubel, SVP at Edelman Digital, might as well have been talking to law firms in his blog post about the end of destination websites. For the last 15 years marketers lived like kings online. We built ornate palaces in homage to ourselves in the form of web sites and micro sites. Each acts as… Continue Reading
Law firm websites : Do all lawyers need them?
Talking to lawyers about websites, you’d think one of the prerequisites of being a lawyer is having a website. ‘I just graduated and I’m opening my solo practice, I need to get my website done.’ ‘Three other partners and I splintered off from a larger firm to set up a boutique IP firm, we need… Continue Reading
Primary reason for lawyers to blog is not to draw traffic to law firm’s website
There is huge number of lawyers and, unfortunately, a good number of so called Internet marketing experts who believe the primary reason for lawyers to blog is to draw traffic to a law firm’s website. That’s bunk and anyone who tells who so is wrong. Go back to pre-Internet days. That’s only 10 years for… Continue Reading