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Tag Archives: Guy Kawasaki

Guy Kawasaki in love with Google+

Macintosh evangelist, turned author and venture capitalist, Guy Kawasaki (@guykawasaki), told a Google+ photographer conference last week he’s in love with Google+. When I saw Macintosh for the first time it was somewhat of a religious experience for me. Fast forward about 25 years and I had a second religious experience — which is when… Continue Reading

Lawyers and social media : It’s the big 3

Social media and social networking is the all the buzz in the lawyer marketing world. Every place I presented this year on ‘Social Networking for Law Firms’ told me they had the largest attendance, or close to the largest, they’ve ever had. And it’s not my looks. At the first few presentations I tried to… Continue Reading

Word of mouth beats reaching ‘Key Influencers’ : New study

Lawyers blogging to spread word of their expertise often presume the goal is to reach key influencers. The idea being to have A-list bloggers and the traditional media cite you or your blog, the implication being that such key influencers are tacitly endorsing you as an authority to their many followers. But Guy Kawasaki discovered… Continue Reading