It's not the blog, It's the conversation
Jeff Jarvis says the corporate Blog Council misses the whole point, it's not the blog, it's the conversation that's key.
When I was in London, I sat with folks from the BBC in an afternoon devoted to blogging, and the woman next to me was troubled, bearing weight on her shoulders from having to fill her blog and manage her blog. To her, the blog was a thing, a beast that needed to be fed, a never-ending sheet of blank paper. I turned to her and said she should see past the blog. It's not a show with a rundown that, without feeding, turns into dead air. Indeed, if you look at it that way, you'll probably write crappy blog posts. I've said before that if I think I need to write a post just because I haven't written one, I inevitably come out with something forced and bad. Instead, I blog when I find something interesting that I've seen and I think, 'I have to tell my friends about that.' You're the friends. So yes, I said, it's just a conversation. And reading — hearing what others are saying — is every bit as important as writing. It was as if scales were lifted from her eyes and weight from her back: She's just talking with people.
Mom always said 'God gave you two ears and one mouth and he did it for a reason. We are supposed to listen twice as much as we speak.'
With Jeff, 'It's not about them writing blog posts. It as much about them reading everybody else's blog posts.'
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