Of all the social networking sites on the Web, LinkedIn is probably one of the most valuable for lawyers and legal professionals when it comes to networking, engaging and simply owning your online presence.

At LexBlog, we frequently hear from clients that they’d like to learn more about how to use LinkedIn for business development

Most blogs have a different writing style than the papers or briefs many attorneys are used to writing. At LexBlog we often talk about a blog having a distinct “voice”, where the author’s personality really shines through and allows them to connect with the reader.

This is not about making your posts funny or gimmicky

If you’re a part of the online conversation, you know it’s hard to escape the term “SEO” – search engine optimization.

There’s nothing wrong with wanting to appear high in searches for your topic. But how do you do it without sacrificing quality content and productive engagement? Keyword stuffing or trying to outwit the search

One of our most popular webinar topics is Twitter, and it’s easy to see why.

Twitter captured the world’s attention in 2009, and for our first LexBlog Network webinar of 2010 I’d like to focus on lawyers and legal professionals can use Twitter, in conjunction with a blog and other social networking tools, for client

Anyone can slap a news update online and call it a blog post. But what sets top bloggers apart is how they craft strong posts that showcase their own expertise, as well as demonstrate their awareness of the broader conversation in their field. They write posts you actually want to read: insightful, dynamic and engaged.

In the days before the Internet, newspapers and other mass media were crucial resources for marketing yourself and your practice.

Now you use a blog for marketing and you get your news online, but the importance of building relationships with members of the media hasn’t changed. If anything, it’s more important than ever — and