When I discuss blogging with lawyers time is one of their biggest concerns.

Seth Godin, an incredibly busy marketer, author, entrepreneur and speaker blogs every day per Dave Gerhardt (@davegerhardt) in a piece over on HubSpot.

Why does Seth do it?

Blogging every day clarifies my thoughts — it helps me notice things.

This from marketer and author, Seth Godin, writing that no matter the amount of external validation nothing can undo the drone of self criticism.

You’re beating yourself up so badly that “One little voice in the ether that agrees with your internal critic is enough to put you in a tailspin.”

Seth’s post resonated with

Marketing guru and author, Seth Godin, shares some wise counsel this morning.

The easiest customers to get are almost never the best ones.

If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.

Whether a law firm attempting

I was in Toronto last week doing a series of roundtable discussions with law firms on blogging and social media. One of the firms wanted to lead off the discussion by looking at the web statistics for the their existing law blogs. I asked why.

The law firm was a large general practice law firm.

When recognized marketing leader and author, Seth Godin, and New York City Attorney and nationally known law blogger, Scott Greenfield, come together to make a point on reputation management (some call it marketing) the stars are really aligned. It happened today — and we’re the better for it.

Seth led off with his

Lawyers are well aware we generally don’t get paid after the first date.

Lawyers take phone calls from potential clients answering any number of questions. We’ll have people into our offices to review their legal situations, we’ll present likely outcomes, outline what we can do to help, and to estimate the cost of our legal