When Bloglines, a popular web based RSS reader that launched in 2003, announced it was shutting down on October 1, discussion ensued that RSS was no longer a consumer experience, just a means to an end. The point being that RSS readers were not as popular with news and info being shared on Twitter, Facebook

We’ll often have clients requesting a feature that’s outside the scope of what I’d call ‘blog standard.’ The most recent of which was to format blog titles with line breaks and special header treatment.

It’s understandable for LexBlog to receive such requests. First, Law firms have long been publishing on the net in what the

I speak to groups and new customers about RSS and why it's the essence of blogging. They glaze over and say RSS is too techie for them and their target audience. Bunk!

The Scobelizer posted this morning that if you do a marketing site and you don't have an RSS feed today you should be fired and that saying that RSS is only for geeks today is like saying in 1998 that the Web was only for geeks. I agree.

Here's excerpts from Scoble's story about a naive marketer at Microsoft trying to market their site without using RSS. You should find it amusing unless you're like a few of the Internet marketing folks I worked with at LexisNexis Martindale-Hubbell who never were able to grasp what was taking place on the Internet and felt secure in your job nonetheless.


Continue Reading RSS : Not for geeks, it’s for your law firm target audience

The NY Times Business Section had some favorable Business > Your Money > Techno Files: The Twilight of the Information Middlemen” href=”http://www.nytimes.com/2004/05/16/business/yourmoney/16tech.html”>The New York Times > Business >comments on the value of blogs to they we obtain information. Traditionally information has been packaged “into something tangible that can be priced and sold: a book, a seat in a theater, an hour of an expert's time.” Technology, the Times, writes causes chaos when it disrupts this packaging plan. We've seen what technology has done to the Music industry and what's to say the same information previously packaged in books, newspapers, journals and the like can't be exchanged without the packaging via the Internet. The Time believes the emergence of blogs is going to be one of the “information sources that make us collectively richer and exist only because of fairly recent changes in the Internet.”

Continue Reading NY Times : blogs play key role in delivery of information

When you absolutely positively need to have it overnight, blogs are the answer.
There are occasions when a lawyer would like nothing better than to be the trusted source for information on a hot news topic. Maybe its new tax legislation, an environmental accident or products recall – whatever. There is no question that if the public, media and prospective clients find you on the Internet the next day reporting news, information and insight on the issue you are doing a heck of a job marketing yourself. Heck, you will have become CNN news 24 hours a day on the issue.
With blogging software you can add a new blog in a minute. This is not a new blog page or a new Web site page. It's a whole new Web site built on blogging software with a new name and new url address. This new Web site is going to have separate sections for posts on each news, law, comment, what the law firm is suggesting and what role the firm is playing, if any, on the issu

Continue Reading Blogs > can make lawyer instant authority on hot news topic