Social media and social networking is the all the buzz in the lawyer marketing world. Every place I presented this year on ‘Social Networking for Law Firms’ told me they had the largest attendance, or close to the largest, they’ve ever had. And it’s not my looks.

At the first few presentations I tried to

Rick Sanchez Twitter CNNRick Sanchez, an anchor/correspondent on CNN who serves as the anchor of the weekend primetime edition of CNN Newsroom, started using Twitter while covering Hurricane Gustav last weekend.

No big planning or learning curve on Rick’s part in starting on Twitter. He registered a Twitter account (here’s Rick’s) and started using the

It’s been a week since our last LexBlog Q & A. So when we finally had a free minute today to add another interview to the ongoing series, we pulled out the big guns.

Our guest? Robert Scoble, well-known technology guru and co-author (with Shel Israel, who we interviewed back in January) of the book Naked Conversations: How Blogs are Changing the way Businesses Talk with Customers. Robert, who writes the blog Scobleizer, currently works his "real job" with the tech magazine Fast Company, serving as managing director for their companion site Fast Company.TV.

Though a busy man, Robert recently took the time to answer an e-mail interview on blogs, lawyers and how he sees the two interacting. Check it out after the jump.


Continue Reading Robert Scoble of Scobleizer [LexBlog Q & A]

Getting bloggers to cover you, your law firm, or company is an art. It’s not done by sending press releases and cold emails to bloggers.

I probably get 30 press releases or announcements a day from organizations looking for me to blog about them. Can’t remember the last time such an an email from someone

Naked ConversationsNaked Conversations celebrated it’s second birthday this past Saturday.

For the unknowing, NC is a one of the seminal books on blogging. From wikipedia:

[Robert Scoble and Shel Israel] argue that almost every business can benefit from smart “naked” blogging, whether the company’s a small-town plumbing operation or a multinational fashion house. “If you ignore