Martindale-Hubbell lawyer directoryConstance Ard’s blog post asking ‘Martindale Hubbell Listings An Endangered Species?‘ is the prevailing view of legal professionals. Despite LexisNexis Martindale-Hubbell’s surveys indicating that it’s still the preferred legal directory of the masses, the vast, vast majority of professionals (both in law firms and corporate counsel) I speak with believe the Martindale-Hubbell legal

Martindale-Hubbell lawyers.comWow! Watching the election results this evening I caught a commercial for Martindale-Hubbell’s lawyers.com. Traditional lawyer talking with screen shots of the lawyers.com website.

No question such ads will draw traffic to the website. It will put a lot of wind in the sails of LexisNexis Martindale’s salespeople calling on lawyers to retain their

I made a comment or two on the Legal Marketing Association listserv questioning the value of a lawyers.com listing for a plaintiff's trial lawyer. My point was that in larger metro areas a search for a personal injury lawyer may generate a random listing of 50 or 60 law firms, some of which do as much family law and defense work as plaintiff's personal injury work.

Without a way to distinguish the lawyers in the list without going in and out of the law firm's linked Web sites I questioned how well that worked for consumers and at the end of the day the lawyers who paid for those listings.

Following the sale of my previous company to LexisNexis' Martindale-Hubbell, I served as a VP of Business Development at Martindale. I had the good fortune to work with Joe Douress, then and current VP of Business Development for the small and medium firm segment. Joe's a great guy and heads up Martindale's lawyers.com. To his credit, he dropped me an email responding to my comments on the LMA listserv.


Continue Reading Martindale’s lawyers.com responds to my criticism with facts on growth

Martindale-Hubbell announced today it has expanded its relationship with MSN to deliver access to Martindale-Hubbell's lawyers.com attorney database of lawyers and law firms from the MSN Spanish-language.

MSN Latino, currently visited by more than 422,000 unique users monthly, will have link on the home page that reads “Busca un Abogado” (“Locate a Lawyer”). When visitors click on the link, they will go to a new Spanish-language version of the lawyers.com home page.

“The Hispanic market is one of the fastest-growing demographic audiences in the U.S. and, by 2020, Hispanics are projected to represent 21 percent of the total U.S. population,” said Joseph Douress, vice president of business development and marketing for LexisNexis Martindale-Hubbell. “This is an important audience for our customers because 51 percent of U.S. Hispanic households are online and they spend more time on the Web each day than the general marketplace of Internet users.”


Continue Reading Martindale’s lawyers.com launches Spanish version of lawyers.com with MSN