Per Kneale Mann this morning:

It has very little to do with a web portal, zero to do with anything electronic, nada to do with any gadget or interface without one important ingredient – us!

Anyone with an Internet connect can publish thoughts online and build an audience.

I am not a social media expert

Marketing and media strategist, Kneale Mann, rightly points out social media is a business, not something law firms or other business can dabble in and expect results.

Mann describes what I see in many a lawyer or other law firm professional.

So you’ve been dabbling in social media. You have a Facebook profile with