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New statistics highlight power of social media for law firms

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Monica Jade Romeri (@mjromeriddc) shared yesterday 17 statistics highlighting the power of social media.

The new statistics from HubSpot’s 2013 State of Inbound Marketing Report provide ample support for lawyers’ and law firms’ investing time and money in social media for business development.

Here’s 15 of the stats that I thought would be of interest to you. They certainly were to folks on Twitter and LinkedIn when I shared word of the statistics yesterday.

  1. 27% of total US internet time is spent on social networking sites.
  2. 15% of total US mobile internet time is spent on social networking sites.
  3. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.
  4. Social lead conversion rates are 13% higher than the average lead conversion rate.
  5. 21% of marketers say that social media has become more important to their company over the past 6 months.
  6. 74% of all marketers say Facebook is important to their lead generation strategies.
  7. Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.
  8. 52% of all marketers have found a customer through Facebook in 2013 so far.
  9. On Facebook, brand posts achieve 50% of their reach within 30 minutes.
  10. 85% of Facebook fans of brands recommend them to others, compared to 60% of average users.
  11. 43% of all marketers have found a customer on LinkedIn in 2013 so far.
  12. 36% of all marketers have found a customer on Twitter in 2013 so far.
  13. Women (48%) are more likely than men (43%) to regularly check out a brand’s social page.
  14. 23% of marketers are investing in blogging and social media this year—a 9% annual increase.
  15. Approximately 46% of online users rely on social media, when they make a buying decision.

Of course, you can argue that this stat or that stat is not relevant to business development in the case of lawyers and law firms. Others could make a contra argument.

The bottom line is that Americans are spending their time on social networks and the people on those networks are influencing people’s buying decisions.

If you’re not active on social networks, not only are you becoming irrelevant to those who may wish to connect with you, but you’re lacking a presence and identity where it’s increasingly important to have one.

Image courtesy of Flickr by Rushtips.