I would never put religious, political or controversial personal opinions on the blog I run for my employer. We have a specific focus and I stick with in. Note I said personal opinions. Some of the topics are by their nature controversial – such as regulating adult uses, smoke, nuisances – but that’s a different issue than controversial personal opinons. I’m not saying you have to pick bland subject matter. Some of the best blog entries cover hard, controversial topics. For my opinions, I have a personal blog (actually 2) and even there I never voice an opinion that is a personal attack. Other people are free to do it – but I think there is too much on the internet and I avoid it. I try to always remember that people I might want to comment on snarkily after reading articles are not just news items – they’re human beings.
- Have any personal or professional social media site as desired.
- Use appropriate disclaimers as needed.
- Use the organization’s name or email address on a personal site unless using the appropriate disclaimers.
- Use the organization’s assets to update personal sites.
Great Jakes reports that The Law Firm Pedigree Bubble is Bursting, causing new opportunities to emerge for competent lawyers who may not have attended a top-rank law school. The article’s salient point?
So, how do you win clients in this new business landscape? It’s all about demonstrating value. It’s no longer enough to simply tell people that you’re a superstar. You need to demonstrate it. And this means writing compelling “thought leadership” content in which you give away your best ideas.
Finally, a legal marketing professional recommends that members of the group (and anyone else involved in blogging and social media) check out #blogchat on Twitter every Sunday night at 8:00 p.m. CST. She outlines why she found it beneficial in her post Social Media BlogChat: a 60 Minutes for Bloggers.
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