A solo practitioner, New Hampshire family lawyer Kysa Crusco started her blog as a way to market herself and her practice. Surprisingly, the field was wide open.

"I was sure that someone had already had the idea to have a New Hampshire family law blog, and I was very surprised when I found that there was not yet such a blog," Kysa says. "I jumped on the opportunity to fill the void and differentiate myself from other family law lawyers in the area."

Kysa has made her blog, the New Hampshire Family Law Blog, the go-to source for New Hampshire residents on a variety of issues, in addition to being a place to showcase her own knowledge.

"Clients have found the blog to be a great source of information, not only for the blog posts but the links to other sites such as the New Hampshire Judicial Branch’s self-help center," Kysa says.

We touched base with Kysa for this LexBlog Q&A to talk about how she makes time to blog with a solo practice and small children at home, as well as the growing New Hampshire blogosphere.

See our e-mail exchange with Kysa (after the jump).

Lisa Kennelly: Why did you decide to start a blog?

Kysa Crusco: I attended a brown bag lunch at the New Hampshire Bar Association on marketing for small firms and solos. The handouts included an interview with Kevin regarding LexBlog and law blogging. I thought it was an innovative way to market a practice and share knowledge with clients and people interested in your area of practice. I am a solo practitioner and I have a family with small children, so my time during the day and early evenings is very valuable between work and family. Blogging is something that I can do from home, late at night that does not cut into my family time or billable hours.

Also, I was sure that someone had already had the idea to have a New Hampshire family law blog, and I was very surprised when I found that there was not yet such a blog. I jumped on the opportunity to fill the void and differentiate myself from other family law lawyers in the area.

Lisa Kennelly: What has been most rewarding about blogging?

Kysa Crusco: I have found that blogging has made me a better lawyer. Writing about current updates in the law and reading other divorce and family law blogs for ideas keeps me tuned in to the latest trends and developments and I am able to utilize that knowledge for the benefit of my clients.

Lisa Kennelly: What has been most challenging?

Kysa Crusco: Sometimes, the most challenging part of blogging is getting motivated to write. Because I do most of my blogging late at night, there are times when I feel too tired or uninspired to write. Usually just surfing the latest blog posts or reading the local papers online can help turn on the creativity or I’ll get a good night’s sleep and try again tomorrow. 

Lisa Kennelly: What has been the response from other lawyers, clients, bloggers, members of your firm, or anyone else?

Kysa Crusco: The response has been very positive from colleagues and clients. Clients have found the blog to be a great source of information, not only for the blog posts but the links to other sites such as the New Hampshire Judicial Branch’s self-help center.

Lisa Kennelly: Have you seen any effect on your practice as a result of your blog?

Kysa Crusco: Several new clients have found their way to me through the blog, and I have been pleased with that result. I look at my blog as a long term investment, not only to bring in new clients right now, but to build and enhance my reputation in the community over the coming years.

Lisa Kennelly: There isn’t that large of a "New Hampshire law blogosphere", though there certainly are many family and divorce law blogs out there. Which do you associate with the most – as in, are you a NH law blogger first or a family law blogger first – and how do you enter into a conversation with other bloggers?

Kysa Crusco: I never considered labeling myself a New Hampshire blogger or family law blogger. All of my posts are family law or parenting related, and most of them are specific to New Hampshire simply because family law is such a state-specific area of the law. The topic lends itself to being a New Hampshire blogger first, but I identify with the family law blogosphere as well. I hope that the New Hampshire blogosphere will become much larger in the future, encompassing all different practice areas.

 

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  • The blog to be a great source of information,It is giving guidance to the people about Law.