At this week’s LegalTech conference in New York (concluding today), Twitter was possibly the most buzzed-about topic among attendees, helped by a successful Twitter panel on Monday, "What is Twitter and How Can I Use it?" with Kevin as one of the panelists.

But Twitter was also vital to those who weren’t able to attend LegalTech in person. As attendees unleashed a stream of updates hashtagged with "#LTNY", people were able to follow from afar. In addition, as Kevin blogged earlier, we set up a LegalTech ’09 tab on LexTweet featuring attendees of LegalTech using Twitter and what those attendees are saying.

Alin Wagner-Lahmy, a senior project manager at Lexis-Nexis, blogged about how she was able to attend LegalTech without being there physically, simply by setting up a filter for the tag #LTNY on TweetDeck and searching for #LTNY on Twitter Search.

I was in training, miles away, and could still [using TweetDeck] monitor, listen, participate in the event. I was tuning in and out of the Twitter Conference, absorbing as much – or as little – as I chose to.

Thanks to the active Twitterers at LegalTech, the term #LTNY ranked as high as the No. 6 trend on Twitter on Monday. The RSS feed I set up for #LTNY gave me over 200 items for each of the first day of LegalTech.

It’s not as if most attendees went in planning to "liveTweet" the panels. But microblogging just made more sense than traditional liveblogging (especially with WiFi access spotty). As the blog Above and Beyond KM posted, it also gave the sessions a relevance outside the doors of the Hilton.

I had gone to LegalTech fully expecting to write 3-4 paragraph blog posts at each session. Instead, I discovered the power of tweeting the conference. There was an immediacy and energy about Live Microblogging that was irresistible and effective. We were getting the information out as quickly as we could cram it into 140 character packages. And, we were getting responses back from other bloggers in the room, as well as tweeple around the world. In fact, tweeple outside the conference tweeted their questions to us and we put them to the panelists. Suddenly the sessions were relevant to far more than the hardy few who braved the bad weather in NYC to attend.

It would make sense to see more tweeting from conferences in the future, given that it provides accessibility to a wider audience than physically present. It would also be an effective way to increase your online presence, if you are taking control of disseminating the information to those following the topic.

  • I loved seeing a legal conference hitting it so hard. When I started using Twitter, I wrote that Twitter really hits its stride when used during an event of some kind. Though I have found many other uses for it since, I stand by that–whether the event is a conference, the inauguration, or the Golden Globes.
    At the time, conferences had just started using Twitter (much in thanks to its success at SXSW), but it was harder to imagine it at a legal conference. Look how much has changed in just one year.
    I bet this increases attendance for next year–everyone watching this year won’t want to miss out in 2010.

  • Thanks Lisa for the reference!
    Tweeting to and from LegalTech was one of the most powerful experiences I had absorbing and exchanging information during a conference. The audience of each session was one (‘real’ and ‘virtual’) – a celebration of minds. On Twitter, on top of that, you could ‘hear’ everyone’s thoughts and voices, get panel’s feedback, and all of that without it being ‘chaotic’ or without ‘interrupting’ the panel.
    I hope next conference we’ll have a tag per session so we can filter down even more, and get more refined information per session. For example in Social Media Jungle track in CES (that had a #CES tag) we tweeted using #SMJCES. Seeing the enthusiasm shared by everyone, I am sure we will find interesting tags for each session on each conference!

  • Hi Lisa,
    Great post. I found using Twitter while at the conference to greatly enhance the experience of being there also. Just blogged about it at http://www.goclio.com/blog/2009/02/05/ltny-wrap-up-how-twitter-changed-how-we-will-approach-tradeshows/
    Cheers,
    Jack