You have no events scheduled today

Being on vacation from the 3rd through the 15th, I'm getting that message each morning from my Google calendar. Thus the reason for no blogging.

Always thought I'd blog during a vacation - haven't taken one in a couple years - but believe a clean break will bring renewed enthusiasm.

Enjoy your summer and, if you wish, you may follow me on Twitter during vacation. I can handle 140 character posts from baseball games.

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Alexis Martin Neely : Presenting at Small Firm and Solo Conference in LA

You don't learn how to succeed in the business of practicing law by following lawyers, you need to learn from the leaders in the business world. This from Alexis Martin Neely speaking this morning at the Small Firm and Solo Conference put on by the Rainmaker Institute and the LA County Bar.

I couldn't agree more with Alexis. Took me 13 years of practicing law before I started wondering if there was something more to law. There had to be something more personally rewarding from practicing law that I was missing the boat on. There had to be a way I could do the work I wanted to do for the clients I wanted to represent so I could make a difference in people's lives. And not have to worry about money, overhead, and where the next client was coming from.

If these are the types of things you worry or wonder about, check out what Alexis is doing. Better yet, catch a presentation by Alexis. Rob La Gatta or I will try to catch up with Alexis to interview her on her 6 keys to success in the business of practicing law.

Per Alex, it's all about living the life you want to lead. Achieving this means understanding that the law is a business and learning how to run a business. Better yet, by doing so you're going to make a difference in others' lives and improve the image of our legal profession.

I've been following discussion of Alexis on the blogpshere, seeing her on the Today Show earlier this month and via her Twitter feeds. She's really a wonderful person and lawyer -- and business person.


Small Firm and Solo Conference : PowerPoint Presentation

As promised for attendees at the Small Firm and Solo Conference at Legal Tech in LA, here's a copy of my presentation. Click here to download the PowerPoint.

Legal Tech, Rainmaker, LA county Small firm conference

Texas State Bar PowerPoint

Here's a copy of my presentation at the Texas State Bar Annual Meeting this morning. Click here to download PowerPoint presentation.

Texas Bar Association

In Houston and L.A. this week : Look me up

I'm traveling to Houston and Los Angeles the end of this week. As always, I would welcome getting together with anyone.

Thursday, I'm in in Houston for the Texas State Bar's Annual Conference. It's at the George Brown Convention Center.

On Friday, I'm in L.A. for Legal Tech and the First Annual Small Firm & Solo Conference. Both are at the Los Angeles Convention Center.

I'll be speaking in Houston at 10:30 on Thursday with my presentation titled 'Creating an Effective Internet Presence for Today and Beyond: Blogs, Search Engine Marketing, Search Engine Optimization, Social Networking, Podcasts, and Video.'

I don't fly to L.A. until that evening so I have plenty of time to meet up in Houston.

The L.A. County Bar Association and The Rainmaker Institute are co-sponsoring the Solo and Small Law Firm Conference in association with Legal Tech on Thursday and Friday. I'm presenting on Friday at 1:30. My talk is entitled 'Law blogs: The Fastest Way to Become the 'Go To' Lawyer in Your Practice Area.'

I have plenty of time to get together. I'm around in the morning and then after my presentation until I fly back to Seattle Friday evening.

Email me or call my cell, 206 321 3627, if you want to meet. Look forward to catching up with you or meeting for the first time.

Happy Fathers Day to fellow members of the club

As well as to those of you in various stages of the application process.

The O'Keefe kids at Molly's high school graduation yesterday.

Molly Graduation Fathers Day

Free Intro to Law Blogs webinar tomorrow (Thursday)

LinkedIn legal blogsJust a reminder that I'm doing a free one hour webinar (at your computer) tomorrow, May 29 at 12 ET / 9 PT for members of the Legal Blogging Group at LinkedIn.

Over 50 folks are already registered with a lot of positive feedback. Guess it goes without saying that law firms' interest in blogging and figuring out how to go about it is an all time high.

We'll cover, among other things:

  • What are professional marketing blogs?
  • Advantages of blogs for law firms
  • Challenges of blogs
  • Alternatives for setting up and running a blog
  • How much time it takes
  • Legal liability and ethics issues
  • Getting firm management buy in for blogs
  • Which law firms are using marketing blogs
  • Your questions
Please click here to register.

If you can't make it, we'll record the webinar and make it freely available with accompanying screenshots and online demos.

I realize some of you may already be publishing your own blog, in which case the webinar may be too basic. You decide. Those still new to blogs should find the program helpful.

If you want to join the Legal Blogging Group at LinkedIn, click here. I'll receive and approve your request.

Blogging lawyers are happier and healthier lawyers

I've always thought that lawyers who blogged found being a lawyer more fulfilling and in turn were happier than other lawyers.

Now the therapeutic value of blogging is the subject of a study referenced in an article in this month's Scientific American by Jessica Wapner.

Self-medication may be the reason the blogosphere has taken off. Scientists (and writers) have long known about the therapeutic benefits of writing about personal experiences, thoughts and feelings. But besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits. Research shows that it improves memory and sleep, boosts immune cell activity and reduces viral load in AIDS patients, and even speeds healing after surgery.
.....
Scientists now hope to explore the neurological underpinnings at play, especially considering the explosion of blogs. According to Alice Flaherty, a neuroscientist at Harvard University and Massachusetts General Hospital, the placebo theory of suffering is one window through which to view blogging. As social creatures, humans have a range of pain-related behaviors, such as complaining, which acts as a “placebo for getting satisfied,” Flaherty says. Blogging about stressful experiences might work similarly.

Wapner also notes that blogging might trigger dopamine release, similar to stimulants like music, running and looking at art.

Lawyers often feel less than satisfied in their careers. We're near the bottom as far as trusted professions go. We bare the brunt of late night comics' jokes. So serving others by offering insight in an area of the law we're passionate about and getting positive feedback can feel awful darn good.

Cost effective marketing and better health through blogging. Can't beat that.

Source for post: Barb Iverson at Poynter Online

Free Webinar - Introduction to Professional Law Blogs: What Works and What Doesn't

LinkedIn legal blogsI'm doing a free one hour webinar (at your computer) on Thursday, May 29 at 12 ET / 9 PT for folks in the Legal Blogging Group at LinkedIn. I've done such programs in the past for members of the legal community and they've been well received.

We'll cover, among other things:

  • What are professional marketing blogs?
  • Advantages of blogs for law firms
  • Challenges of blogs
  • Alternatives for setting up and running a blog
  • How much time it takes
  • Legal liability and ethics issues
  • Getting firm management buy in for blogs
  • Which law firms are using marketing blogs
  • Your questions
Please click here to register.

Not to worry if you can't make it. We'll record the webinar and make it freely available with accompanying screenshots and online demos. You may also contact me and I can arrange another webinar at a time convenient for you.

I realize some of you may already be publishing your own blog, in which case the webinar may be too basic. But those still new to blogs should find the program helpful.

If you want to join the Legal Blogging Group at LinkedIn, click here. I'll receive and approve your request.

Chicago Law Firm Public Relations Conference : Presenting on Tuesday May 20

Chicago Law Firm Public Relations ConferenceI have the honor of presenting at a Law Firm Public Relations Conference in Chicago next Tuesday, May 20.

I would love to see some of you there or perhaps we could meet up on Monday afternoon, Tuesday evening, or early Wednesday. I always enjoy meeting some of my readers who may have in interest in legal blogging or social networking.

The conference, presented by the Ark Group, is on 'Optimizing Your Firm’s Business Development Initiatives through the Dissemination of Information into Actionable Intelligence.'

This master class facilitated by, Mark Young, Chief Marketing Officer, Foley Hoag LLP and Meghan Gross, Public Relations Manager, Foley Hoag LLP, will help you:

  • Move away from traditional, inward-facing law firm messaging
  • Determine if, when and how to structure a stand-alone PR position
  • Maximize agency resources
  • Build internal communications systems ensuring that your external systems hum
  • Explore how social media applications can enhance the PR program
  • Make your MPs your “brand”
  • Align PR with your clients for maximum success

Other presenters include:

  • Allan Ripp, Founder, Ripp Media Relations
  • Ameet Sachdev, The Chicago Tribune
  • Joe Weber, Business Week
  • Marco Greenberg, Co-Founder, Thunder 11
  • Mark Young, Chief Marketing, Foley Hoag LLP
  • Martha Neil, ABA Journal
  • Meghan Gross, Public Relations Manager, Foley Hoag LLP

I'll be addressing social media issues so as to get beyond the press release.

The conference is right downtown at the University of Chicago Gleacher Center. Click here for more info.