YouTube exploding : Opportunity for independent coverage of lawyers

YouTube for Law FirmsRather than lawyers and law firms producing video coverage of themselves, YouTube represents an opportunity for lawyers to be included in independent video coverage conducted and produced by third parties. YouTube’s growth is staggering. More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month —that’s … Continue Reading

How does a law firm grow its YouTube audience?

YouTube isn’t just for posting amusing and embarrassing videos. Businesses, including law firms, have found YouTube to be an effective way to demonstrate their expertise, knowledge, and care. But how does a law firm grow its YouTube audience? Samantha Murphy (@MurphySamanthaJ), Tech Reporter for Mashable, shares a report from FanBridge on how 100 YouTube channel owners  are growing, retaining, and engaging their … Continue Reading

How to use YouTube videos on your law blog

Video has piqued my interest as the video quality expected by users has dropped. Law firms historically believed they needed to hire a professional video crew and run only the highest quality video. However, you can now turn on CNN and find that they’ve picked up amateur video from a viewer highlighting a breaking news … Continue Reading

Top 5 tips for law firm online video

Following our appearance on Lawyer2Lawyer’s podcast on law firm’s use of YouTube and online video, Technolawyer’s Neil Squillante posted his top 5 tips for law firm online video. Here’s Neil’s paraphrased list with a few of my comments. Hire a professional. Hire a professional filmmaker, and it could be any film school graduate to create … Continue Reading

YouTube for Legal Marketing : Lawyer2Lawyer podcast

Had the pleasure to appear on Bob Ambrogi’s and Craig William’s weekly Lawyer2Lawyer podcast to discuss YouTube for legal marketing. Appeared with Neil Squillante, the publisher of TechnoLawyer, and Los Angeles Divorce Attorney Kelly Chang. Kelly’s done a nice job with her own YouTube video advertising her family law practice. Kelly’s upfront and personal approach … Continue Reading