research

Twitter : Glass half empty or half full?

As reported by the New York Times’ Nick Bilton, a new study released by the Pew Research Center found that 8 percent of Americans who are active on the Internet are enthusiastic users of the social networking service Twitter. Unfortunately, the offshoot of that study has been bloggers telling us that Twitter may not be … Continue Reading

Survey : Four measurable ways blogs help business development

Technorati’s State of the Blogosphere 2010, which included a survey of business people who blog for business development, found that blogging benefits businesses significantly. The survey found four measurable ways which blogging helped business development. Visibility. I have much greater industry visibility in my industry. (64%) Client acquisition. Prospective clients have read my blog and … Continue Reading

Popularity of blogs continues to grow

The popularity of blogging continues to grow, both in the number of blog readers and in the number of blog publishers. This per a report on the continued rise of blogging from eMarketer today. More than half of web users will read blogs this year. By 2014, readership will rise to more than 150 million … Continue Reading

Blogging for business by U.S. companies on the rise

U.S. Companies are increasingly using blogs for marketing purposes, with the trend expecting to continue in the coming years. 16 percent of companies used blogs in 2007 and the number is expected to increase to 43 percent by 2012. This while the universe of personal blogs has slowed in recent years. What should lawyers and … Continue Reading

Law blogs become go-to source for in-house counsel

Looking at these highlights from the Corporate Counsel New Media Engagement Survey (pdf), there’s no question law blogs have become a go-to source of legal industry news and information for in-house counsel. The social networking and new media tools that in-house counsel most frequently use for professional reasons are LinkedIn, blogs, and Wikipedia. While in-house … Continue Reading

Blogs published by lawyers influence hiring decisions of in-house counsel

Blogs published by lawyers on relevant topics are becoming increasingly more important in in-house counsel’s research of lawyers and law firms for potential hire. This per Corporate Counsel New Media Engagement Survey (pdf) conducted by strategic communications firm Greentarget, American Lawyer Media and legal consulting firm The Zeughauser Group. In-house counsel ranked the following activities … Continue Reading

Social networking use exploding in age groups targeted by law firms for business development

Law firms dismissing social networking as an effective means of enhancing relationships with their clients, prospective clients, and referral sources because they don’t these folks use online social networks ought to think again. Social networking use (LinkedIn and Facebook) among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in … Continue Reading

Twitter’s growth continues at super-linear rate : Powerful professional and business development tool for lawyers

Twitter’s growth is continuing at last year’s super-linear rate. The number of unique visitors using Twitter has grown from 40 Million in May of 2009 to over 80 Million in May of this year. Lawyers holding on to the belief that Twitter is not a powerful professional and business development tool are misguided. Twitter is … Continue Reading

Will law firms have no other alternative than to blog?

For decades law firms have leveraged the intellectual capital of their lawyers for client development purposes. The goal being to establish the firm’s lawyers as thought leaders and trusted authorities in their areas of practice. Other than lawyers speaking and networking at legal and industry conferences, the primary means of sharing this intellectual capital to … Continue Reading

19% of Internet users use Twitter or update status site : Up nearly 100% since April

The public’s growing use of Twitter or other services to share updates provides fertile ground for lawyers to network and engage their target audience. Per a just released survey on Twitter and Status Updating from the Pew Internet & American Life Project: Some 19% of internet users now say they use Twitter or another service … Continue Reading

Professionals who blog for client development are succeeding : New Survey

Professionals who blog to share their expertise and attract new clients for their business are succeeding in doing just that. This per a survey of over 2,900 bloggers commissioned by Technorati, an Internet search engine for searching blogs, and conducted by Penn, Schoen & Berland. 71% have greater visibility in their industry. 63% said clients … Continue Reading

Companies and law firms blocking use of social media : Insanity is rampant

I couldn’t help but feel in reading Tresa Baldas’ National Law Journal article on employers limiting access to social media that employers were actually bragging about cutting off access to Facebook, Twitter, and blogs. Back-to-back studies, the most recent issued Tuesday, show a big chunk of corporate America is banning communication wonders like Twitter and … Continue Reading

Can law firms retain Fortune 500 clients without using blogs, Twitter and social media?

A recent analysis compiled by Burson-Marsteller, one of the largest public relations agencies in the world, and Proof Digital Media, it’s digital media arm, found that the largest 100 companies in terms of revenue as compiled by Fortune Magazine’s annual Fortune 500 were active on three key social media: Twitter, Facebook and Blogs. The study … Continue Reading
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