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Tag Archives: research

92% of people more inclined to buy from company using social media

Need any more validation that social media has woven into the fabric of our society? 92% of people are more inclined to purchase from a company that makes use of social media channels. For 67% of people, Facebook is their preferred social media channel. This from Accenture Interactive (@AccentureSocial) in a study released this week. Consumers… Continue Reading

Law firms curtail traditional and embrace digital marketing : Survey

Legal marketing has changed dramatically over the past five years. Today, law firms large and small are cutting back on traditional marketing tools and embracing digital activities and new technologies to market their people and services. Networking and word-of-mouth relationships that lead to new business referrals continue to be pillars of legal marketing, but these tried and true… Continue Reading

Social networks and blogs rule Americans Internet time

Pursuant to Nielsen’s State of the Media: The Social Media Report (pdf) for the third quarter of 2011, networks and blogs “rule Americans’ Internet time. In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online, accounting for 23% of their time… Continue Reading

Lawyers can establish trust with their target audience online

Stowe Boyd, a recognized authority on social tools and their impact on media, business, and society, penned an interesting piece Sunday entitled Trust is Trust, Online and Off. Boyd cited a recent Pew Foundation study which found those who use the web more trust people more. The typical Internet user is more than twice as likely as… Continue Reading

Twitter : Glass half empty or half full?

As reported by the New York Times’ Nick Bilton, a new study released by the Pew Research Center found that 8 percent of Americans who are active on the Internet are enthusiastic users of the social networking service Twitter. Unfortunately, the offshoot of that study has been bloggers telling us that Twitter may not be… Continue Reading

Survey : Four measurable ways blogs help business development

Technorati’s State of the Blogosphere 2010, which included a survey of business people who blog for business development, found that blogging benefits businesses significantly. The survey found four measurable ways which blogging helped business development. Visibility. I have much greater industry visibility in my industry. (64%) Client acquisition. Prospective clients have read my blog and… Continue Reading

Young adults as likely to use social network as use email

Though email remains the most popular Internet activity for older adults, for younger online adults social networking sites are just as much a part of their daily routine as email. For adults age 18-29, 60% visit a social networking site daily, and relatively the same number (62%) send and receive email daily. In addition, already… Continue Reading

Popularity of blogs continues to grow

The popularity of blogging continues to grow, both in the number of blog readers and in the number of blog publishers. This per a report on the continued rise of blogging from eMarketer today. More than half of web users will read blogs this year. By 2014, readership will rise to more than 150 million… Continue Reading

Blogging for business by U.S. companies on the rise

U.S. Companies are increasingly using blogs for marketing purposes, with the trend expecting to continue in the coming years. 16 percent of companies used blogs in 2007 and the number is expected to increase to 43 percent by 2012. This while the universe of personal blogs has slowed in recent years. What should lawyers and… Continue Reading