As reported by the New York Times’ Nick Bilton, a new study released by the Pew Research Center found that 8 percent of Americans who are active on the Internet are enthusiastic users of the social networking service Twitter. Unfortunately, the offshoot of that study has been bloggers telling us that Twitter may not be… Continue Reading
Tag Archives: research
Survey : Four measurable ways blogs help business development
Technorati’s State of the Blogosphere 2010, which included a survey of business people who blog for business development, found that blogging benefits businesses significantly. The survey found four measurable ways which blogging helped business development. Visibility. I have much greater industry visibility in my industry. (64%) Client acquisition. Prospective clients have read my blog and… Continue Reading
Young adults as likely to use social network as use email
Though email remains the most popular Internet activity for older adults, for younger online adults social networking sites are just as much a part of their daily routine as email. For adults age 18-29, 60% visit a social networking site daily, and relatively the same number (62%) send and receive email daily. In addition, already… Continue Reading
Popularity of blogs continues to grow
The popularity of blogging continues to grow, both in the number of blog readers and in the number of blog publishers. This per a report on the continued rise of blogging from eMarketer today. More than half of web users will read blogs this year. By 2014, readership will rise to more than 150 million… Continue Reading
Blogging for business by U.S. companies on the rise
U.S. Companies are increasingly using blogs for marketing purposes, with the trend expecting to continue in the coming years. 16 percent of companies used blogs in 2007 and the number is expected to increase to 43 percent by 2012. This while the universe of personal blogs has slowed in recent years. What should lawyers and… Continue Reading
Law blogs become go-to source for in-house counsel
Looking at these highlights from the Corporate Counsel New Media Engagement Survey (pdf), there’s no question law blogs have become a go-to source of legal industry news and information for in-house counsel. The social networking and new media tools that in-house counsel most frequently use for professional reasons are LinkedIn, blogs, and Wikipedia. While in-house… Continue Reading
Blogs published by lawyers influence hiring decisions of in-house counsel
Blogs published by lawyers on relevant topics are becoming increasingly more important in in-house counsel’s research of lawyers and law firms for potential hire. This per Corporate Counsel New Media Engagement Survey (pdf) conducted by strategic communications firm Greentarget, American Lawyer Media and legal consulting firm The Zeughauser Group. In-house counsel ranked the following activities… Continue Reading
ABA Survey : Social media shows growing acceptance among lawyers
56% of lawyers personally maintain a presence in an online community/social network such as Facebook, LinkedIn, LawLink, or Legal OnRamp. This compares with 43% in the 2009 and 15% in the 2008. Such are the findings of the American Bar Association’s Legal Technology Resource Center Survey of ABA member lawyers in private practice about the… Continue Reading
Social networking use exploding in age groups targeted by law firms for business development
Law firms dismissing social networking as an effective means of enhancing relationships with their clients, prospective clients, and referral sources because they don’t these folks use online social networks ought to think again. Social networking use (LinkedIn and Facebook) among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in… Continue Reading
Foraging and opportunism : How Americans get their news and information
Tell a law firm leader that few, if any, of their recent associate hires subscribe to their major local newspaper or the Wall Street Journal. The leader would want to know who hired the dim wits who were going uninformed. Tell a law firm communications director that they would be better served to have one… Continue Reading
Why blogs ought not drive traffic to your law firm’s website
A talented marketing professional with a Midwest law firm dropped me an email this last week wanting to set up a time to talk about, among other things, increasing traffic from the firm’s blogs to the firm’s website. Other than blatantly linking back to the firm’s website (with anchor text describing what a practice group… Continue Reading
Twitter’s growth continues at super-linear rate : Powerful professional and business development tool for lawyers
Twitter’s growth is continuing at last year’s super-linear rate. The number of unique visitors using Twitter has grown from 40 Million in May of 2009 to over 80 Million in May of this year. Lawyers holding on to the belief that Twitter is not a powerful professional and business development tool are misguided. Twitter is… Continue Reading
Mobile Facebook, Twitter growth explodes in prime age group for law firms
The 35 to 54 year old age group, a sweet spot for law firms seeking to build relationships with clients, prospective clients, and referral sources, is the leading age group for mobile social networking via Facebook and Twitter. This per a report from Marketing Charts on the exploding growth of mobile Facebook and Twitter. Despite… Continue Reading
Americans time spent on social media sites up 210% in 2009
Led by Facebook and Twitter, time spent globally on social media sites was up 82% in 2009. Time spent by Americans increased by 210%. This from a social media study from the Nielsen Company. Eye opening findings from the study include: Social networks and blogs are the most popular online category when ranked by average… Continue Reading
Social media being used by nearly all Inc. 500 companies
91% of those Inc. 500 companies polled in a recent survey are using social media. The results of the study performed by the Center for Marketing Research at the University of Massachusetts Dartmouth are reported in an article just out in Inc. Magazine. The ‘Inc. 500′ represents the 500 fastest-growing private companies in the U.S…. Continue Reading