“We can’t all have “geniuses” representing our brand like Apple does, but never underestimate how brands can be personified by the simplest virtual and face-to-face social communication.” This from Christa Carone (@ChristaCarone), CMO for Xerox, in a piece in the Harvard Business Review last month on the power of a CMO leading by example in… Continue Reading
Tag Archives: research
2013 is year of mobile business development for lawyers and law firms
It’s all about mobile when it comes to business in 2013. That’s the word from Clair Cain Miller (@clairecm) in a post in the New York Times’ Bits Blog yesterday. [A ComScore Report] shows that the effects of a movement toward mobile are everywhere, from shopping to media to search. According to the report, “2013… Continue Reading
77% of law firms’ target audience using social networking
Perhaps not the exact sweet spot for law firms, but 77% of those using the Internet in the age 30 to 49 use social networking sites. This per a report entitled “The Demographics of Social Media Users—2012” by the Pew Research Center. 67% of all Internet users use social networking. Here’s the breakdown for other… Continue Reading
Using Facebook as lawyer or law firm? Better work on weekends
I’ve always felt that blogging and Twitter slowed while Facebook came alive on the weekends. That’s at least as to my circle of friends and connections – business people, lawyers, reporters, technologists, association leaders, and the like. It turns out that most Facebook interaction (likes, comments, and shares) for most industries does come on the… Continue Reading
25% of physicians use social media daily as part of their practice
As reported by Science Daily, a study published recently in the Journal of Medical Internet Research finds that about one in four physicians uses social media daily or multiple times a day to scan or explore medical information. Findings from the survey of 485 oncologists and primary care physicians include: On a weekly basis or… Continue Reading
Do law firms need to find out if their clients use social media?
The Pew Research Center has published a study on the impact social media and social networking had on voters this year. The purpose of the study may have been to measure just how much more social networks and social media impacted the election in 2012 than in 2008, but much of the information gleaned is… Continue Reading
92% of people more inclined to buy from company using social media
Need any more validation that social media has woven into the fabric of our society? 92% of people are more inclined to purchase from a company that makes use of social media channels. For 67% of people, Facebook is their preferred social media channel. This from Accenture Interactive (@AccentureSocial) in a study released this week. Consumers… Continue Reading
Social media: the online marketing method lawyers most want to learn
This continues my series of posts to provide lawyers and legal marketing professionals with support for making the case for social media in their firms. As more lawyers take on business development and marketing themselves, there’s a dominant demand by lawyers to learn about social media above other online marketing methods. This from this years… Continue Reading
Top 10 Ways Legal Marketing Has Changed in the Past Five Years : Survey
Most lawyers and legal marketing professionals responded with just two words: Social Media. That from a Legal Marketing Survey Report (pdf) by Avvo and LexBlog I shared with you yesterday. In my post yesterday I shared that the survey found law firms are curtailing investment in marketing traditional and embrace digital marketing. In a continuing series of blog… Continue Reading
Law firms curtail traditional and embrace digital marketing : Survey
Legal marketing has changed dramatically over the past five years. Today, law firms large and small are cutting back on traditional marketing tools and embracing digital activities and new technologies to market their people and services. Networking and word-of-mouth relationships that lead to new business referrals continue to be pillars of legal marketing, but these tried and true… Continue Reading
Articles tweeted about are 11 times more likely to be highly cited in journal articles
There’s no question that social media is having a significant impact on science per an article in Forbes by Haydn Shaughnessy (@haydn1701) entitled ‘How Could Twitter Influence Science.’ The bottom line is simple: articles that many people tweeted about were 11 times more likely to be highly cited than those who few people tweeted about…. Continue Reading
Social networks and blogs rule Americans Internet time
Pursuant to Nielsen’s State of the Media: The Social Media Report (pdf) for the third quarter of 2011, networks and blogs “rule Americans’ Internet time. In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online, accounting for 23% of their time… Continue Reading
65% of online adults use social networking sites : Time for lawyers to wake up
Those are the fundings of the Pew Research Center’s social media survey released last Friday. The New York Times’ Somini Sengupta jumped on the fundings to proclaim another milestone being crossed with over one half of all Americans using social networks. That’s 50 percent of all Americans, not just those who say they are online…. Continue Reading
Lawyers can establish trust with their target audience online
Stowe Boyd, a recognized authority on social tools and their impact on media, business, and society, penned an interesting piece Sunday entitled Trust is Trust, Online and Off. Boyd cited a recent Pew Foundation study which found those who use the web more trust people more. The typical Internet user is more than twice as likely as… Continue Reading
Target age groups for lawyers and law firms are reading blogs and using social networks : Pew Survey
According to the latest Pew Survey, there is little question that the target audience lawyers and lawyers are trying to reach are reading blogs and using social networking sites. About 35% of Generation X (age 34 to 45) read blogs About 28% of Younger Boomers (age 46 to 55) read blogs About 25% of Older… Continue Reading