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Tag Archives: research

Xerox CMO schools law firm CMO’s on personal use of social media

“We can’t all have “geniuses” representing our brand like Apple does, but never underestimate how brands can be personified by the simplest virtual and face-to-face social communication.” This from Christa Carone (@ChristaCarone), CMO for Xerox, in a piece in the Harvard Business Review last month on the power of a CMO leading by example in… Continue Reading

77% of law firms’ target audience using social networking

Perhaps not the exact sweet spot for law firms, but 77% of those using the Internet in the age 30 to 49 use social networking sites. This per a report entitled “The Demographics of Social Media Users—2012” by the Pew Research Center. 67% of all Internet users use social networking. Here’s the breakdown for other… Continue Reading

Using Facebook as lawyer or law firm? Better work on weekends

I’ve always felt that blogging and Twitter slowed while Facebook came alive on the weekends. That’s at least as to my circle of friends and connections – business people, lawyers, reporters, technologists, association leaders, and the like. It turns out that most Facebook interaction (likes, comments, and shares) for most industries does come on the… Continue Reading

92% of people more inclined to buy from company using social media

Need any more validation that social media has woven into the fabric of our society? 92% of people are more inclined to purchase from a company that makes use of social media channels. For 67% of people, Facebook is their preferred social media channel. This from Accenture Interactive (@AccentureSocial) in a study released this week. Consumers… Continue Reading

Law firms curtail traditional and embrace digital marketing : Survey

Legal marketing has changed dramatically over the past five years. Today, law firms large and small are cutting back on traditional marketing tools and embracing digital activities and new technologies to market their people and services. Networking and word-of-mouth relationships that lead to new business referrals continue to be pillars of legal marketing, but these tried and true… Continue Reading

Social networks and blogs rule Americans Internet time

Pursuant to Nielsen’s State of the Media: The Social Media Report (pdf) for the third quarter of 2011, networks and blogs “rule Americans’ Internet time. In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online, accounting for 23% of their time… Continue Reading

Lawyers can establish trust with their target audience online

Stowe Boyd, a recognized authority on social tools and their impact on media, business, and society, penned an interesting piece Sunday entitled Trust is Trust, Online and Off. Boyd cited a recent Pew Foundation study which found those who use the web more trust people more. The typical Internet user is more than twice as likely as… Continue Reading