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Tag Archives: research

Is social media as important as references for buyers of legal services?

More so, per a report (pdf) from Hinge Research Institute on how purchasers check out professional services firms before hiring one. Before the Internet, things were pretty simple, buyers of professional services, including legal services, turned to colleagues and references. Buyers talked to individuals they trusted or others in the industry for information on a professional’s strengths and… Continue Reading

Americans increasingly getting news from social media : Bodes well for law firms who blog

Americans are increasingly getting their news via social media according to the latest study from the Pew Research Journalism Project. The percentage of a respective social network’s users who get news from the network varies dramatically with Reddit, Twitter, and Facebook leading the way. You also need to look at the percentage of Americans using… Continue Reading

76% of content marketers are using blogs

Per a study released by LinkedIn, over three quarters of businesses using content marketing are publishing with blogs. No surprise that short form social media, including Twitter, LinkedIn, and Facebook, at 87%, lead the way in tactics used by content marketers. It takes a minute or two to share something on short form social media…. Continue Reading

Do any law firms block access to social networks?

Mashable’s Taylor Casti (@thecoppergirl) reports that one in five Americans can’t access Facebook at work – at least through their networked computer. Facebook is not the only social network employers are blocking block in an attempt to boost productivity. Twitter is a close second, with 15.1% reportedly blocking the site. One in ten employers even… Continue Reading

Social now most important factor for high search results

Social is now the most important Google search ranking factor, per online marketing specialist, Jeff Woelker (@jeffwoelker). Woelker cites an in-depth study by Search Metrics which found Seven of the top eight factors associated with high search rankings social in nature. I know, it sounds counterintuitive to what we’ve been hearing for years. From keywords,… Continue Reading

Twitter followers can mean business for law firms : Survey

72% of a business’ followers on Twitter are more likely to purchase from that business pursuant to a Market Probe survey released this week. From Tim Perzyk (@tperzyk), Manager, Twitter Ads Research, who shared the results on Twitter’s blog: 72 percent of those who follow a business are more likely to make a purchase afterward… Continue Reading

Not blogging? 10 statistics that will convince you to start

Have lawyers or other professionals in your law firm who are unconvinced when it comes to the value of blogging? Kari Rippetoe (@KariRippetoe), Content Manager for Search Mojo, has put together one heck of a list of a statistics supporting the merits of blogging for business development. Many of these statistics are so darn compelling,… Continue Reading

Xerox CMO schools law firm CMO’s on personal use of social media

“We can’t all have “geniuses” representing our brand like Apple does, but never underestimate how brands can be personified by the simplest virtual and face-to-face social communication.” This from Christa Carone (@ChristaCarone), CMO for Xerox, in a piece in the Harvard Business Review last month on the power of a CMO leading by example in… Continue Reading

77% of law firms' target audience using social networking

Perhaps not the exact sweet spot for law firms, but 77% of those using the Internet in the age 30 to 49 use social networking sites. This per a report entitled “The Demographics of Social Media Users—2012” by the Pew Research Center. 67% of all Internet users use social networking. Here’s the breakdown for other… Continue Reading

Using Facebook as lawyer or law firm? Better work on weekends

I’ve always felt that blogging and Twitter slowed while Facebook came alive on the weekends. That’s at least as to my circle of friends and connections – business people, lawyers, reporters, technologists, association leaders, and the like. It turns out that most Facebook interaction (likes, comments, and shares) for most industries does come on the… Continue Reading

92% of people more inclined to buy from company using social media

Need any more validation that social media has woven into the fabric of our society? 92% of people are more inclined to purchase from a company that makes use of social media channels. For 67% of people, Facebook is their preferred social media channel. This from Accenture Interactive (@AccentureSocial) in a study released this week. Consumers… Continue Reading