State Ethics rules to bar blogs? Horse pucky

I remember when lawyer blogs, followed by the mass media, were a buzz a year or two ago that New York's proposed legal ethics rules would bar lawyers from publishing blogs. There was nothing to it.

A spokesman for the NY courts acknowledged they never even considered blogs in shaping the rules. Nothing in New York's original proposed rules nor the ultimately passed rules effected blogs in any way.

Then there was the Kentucky lawyer who blogged away that Kentucky's ethics rules were going to require him to submit each blog post to the bar at the cost of $75. Other than a bunch of blogging on the issue from lawyers across the country who had nothing better to do that week, nothing came of it.

Then there was a request from California lawyers that I join a committee to shape California ethic's rules governing blogs. They feared lawyer blogging would be outlawed. I thought the group was doing nothing other than drawing some publicity to the lawyers involved.

I explained that we have plenty of ethics rules governing lawyers' activities, nothing needed to be passed to allow current legal blogging, and that blogging will be here for years to come. Nothing came of it that I know of.

Now we have a lawsuit yesterday by a law firm challenging Louisiana's proposed lawyer advertising rules with an accompanying press release that we're looking at the end of the free world if Louisiana is not stopped in it's tracks. Maybe it's not that draconian, but according to the law suit the new rules would supposedly outlaw blogging, twitter, facebook, online forums, and other online communities and mediums.

No where in the press release does the law firm explain the impetus of the proposed rules, that being to allow attorneys to truthfully publicize their services while restraining some unethical forms of lawyer advertising. Nor does the press release mention that the proposed ethics rules are already the subject of a lawsuit in Federal District Court, with the result being that the Louisiana Supreme Court has postponed implementation of the lawyer advertising rules.

I am not anti lawyer advertising. I view many state's attempted clamp down on lawyer advertising as the old boys trying to prevent upstart law firms from getting work via cost effective client development or judges who find personal injury lawyer ads distasteful. I'm also all for law firms protecting our right of free speech. But I am not about to leave my common sense at the doorstep when looking at proposed ethics rules and the risk that they outlaw lawyer blogging.

Lawyers get paid to be creative. I am sure one could craft an argument that an overly strict reading of Louisiana's proposed rules could preclude lawyer blogging. Could probably do the same for writing law review articles, giving an industry presentation, sending out newsletters, attending rotary meetings, or joining a country club. But other than making a big to do about nothing, I am not sure what one accomplishes.

As way of disclosure, though I was provided an advance copy of the complaint filed in yesterday's lawsuit, I have not read it. And other than a cursory review of the proposed rules I have not read them.

The purpose of this post is to respond to the questions I am getting about the suit and the proposed rules. Based on a similar pattern in New York and other states, I believe the commotion is a big to do about nothing.

There is no reasonable way I can drop running of a company and respond every time Chicken Little claims the sky is falling on lawyer blogs. I call upon my common sense, past history and what is right in formulating my opinions.

In this case, I'll bet my house, law suit or no law suit, that law blogs are not being outlawed by the Louisiana Supreme Court.

Don't get left behind, get your own blog

Lexblog

Become a part of the conversation

LexBlog creates and maintains professional, turn-key blogs for law firms and businesses. For more information fill out and send this form or call 1-800-913-0988.

all information is required please

WSJ on provocative lawyer advertising

'No fun in law advertisng' Florida Bar getting sued again.

Mind the ethics of online networking

Communications, solicitations and advertisements are areas that may be covered by state ethics regulations regarding lawyer's online networking.

Legal ethics rulings may limit use of social networking sites

Doug Cornelius points out that ethics opinions in two states may limit what lawyers can do in social media and social networking sites like Facebook, LinkedIn or LawLink.

A Nebraska opinion (pdf) says a lawyer may advertise in internet-based lawyer directory if, among other things, 'no recommendation is made as to a particular lawyer.' An Oregon opinion (pdf) goes so far as to say a 'Lawyer is responsible for content that Lawyer did not create to the extent that Lawyer knows about that content.'

Following this logic, Doug believes lawyers need to monitor what is being said about them in social networking/social media sites to make sure that there are no endorsements or recommendations of their legal services.

Sounds archaic not to allow consumers of legal services to comment on the service of a lawyer they may have used. But I'm not sure legal ethics rules on advertising ever had the public's interest in mind.

These opinions also fly in the face of services like AVVO, a lawyer ratings website, and Martindale-Hubbell, which is now offering client reviews of their attorneys.

A strict conservative interpretation of legal ethics rules so as to hide the ball from consumers of legal services is misguided. Why shouldn't the public have at least the same right to consumer feedback when selecting a lawyer as they would have when buying a new dishwasher? We're all going online looking for reviews when selecting a service or product. Let's move the process of selecting a lawyer into this century.

Chicken Little and the ethics of lawyer blogs

Lawyers are foolishly getting sucked into a discussion of whether lawyer blogs should be regulated as lawyer advertising and, if so, how. The latest example is an article in this morning's Chicago Tribune that Lawyers Face Right to Blog.

The article provides a nice discussion on the ethics of blogging and possible restraints quoting lawyers from around the country, including myself. But rather than jump into such a discussion, why not just recognize that this discussion itself is nuts.

Blogs are just a different medium of communication. Lawyer communications take place in person or via mediums such as the phone, mail, fax, email, websites, and now blogs. We do not need separate ethics rules governing each medium of communication. The same rules apply when talking in person as on a blog.

Sure, many lawyers like to get into esoteric arguments splitting hairs as to the difference between different communication mediums. That's just one of the many ways lawyers prove they left their common sense behind the second year of law school.

Put some things in perspective. I'm sure there were lawyers debating the ethics of using phones. Some lawyers used them when first invented and did a more effective job communicating with people. At the same time I'm sure there were other other lawyers debating the ethics and looking for their state's ethics body to say yes, it's okay to use the phone.

In 1996 when I put up a Web site to market my law firm, I loaded it chock full of helpful questions and answers for injury victims and their families. I worked with AOL to develop on line chats with lawyers and consumers.

I participated everyday in message boards at AOL and then created my own so other lawyers and I could help people. I created 4 listservs so the best lawyers in the country could interact with people in need of straight talk on personal injury, medical malpractice, workers compensation, and employee rights matters.

I didn't give legal advice (just general information for education purposes), didn't do anything where a reasonable person could argue there was an attorney client relationship, didn't saying anything misleading, didn't solicit work, didn't violate conflicts rules, and did not do things which result in blowing client confidences.

At the same time, lawyers were saying why the heck would anyone need a website - and of course that ethics rules would prevent websites and all the things I was doing to try and help people. Heck some 'experts' were saying law firms with web sites would have to put 'controls' on their websites so they could not be viewed in states where the lawyers did not have a license to practice.

I took two positions. One, I was going to follow existing ethics rules. As part of doing so, I read everything I could on the issue and sought the counsel of ethics experts. And two, that lawyers were put here to serve people. I just could not believe ethics rules would prevent me (and a very dedicated team in my law office) from serving people who were starved for practical legal information.

The outcome? We built a virtual law community of legal articles, message boards, chats, listservs and the like covering numerous areas of the law. We moderated the community to make sure that existing ethics rules, not new rules governing virtual law communities, were being complied with. It's now incorporated into Martindale-Hubbell's lawyers.com.

Not once did I stop to ask for permission from a state's ethics governing body nor did I spend a lot of time worrying about them clamping down on what were doing. Neither I nor the thousands of lawyers who proudly participated in that community were ever the subject of an ethics grievance for the work we were doing to help people.

Of course there were the Chicken Littles running around then saying the sky was falling and it's happening all over again with the advent of lawyer blogs.

It's this Chicken Little mentality and the discussion generated from it that is attracting news coverage on the ethics and lawyer blogs debate. Covering a story that no one in the their right mind could believe (lawyer ethics rules preventing lawyers from sharing helpful information with the public?) is highly entertaining. And of course plays into all the articles which cast lawyers and our profession in bad light.

Let's just tell it like it is. We do not need new ethics rules addressing blogs written by lawyers and judges who don't know the first thing about blogs or for that matter communicating with real people via the Internet. And that this cat is out of the bag - lawyer blogs are here to stay. Lawyer blogs break down the barriers between non-lawyers and lawyers, share helpful information with the public, help people evaluate lawyers, and are improving the image of our profession.

No ethics body is going to put a lid on lawyer blogs. Any lawyer who fears they may is screaming the sky is falling.

Law firm blog policy : Points to consider

As part of addressing the ABA's National Legal Malpractice Fall Conference this month in Phoenix, I've been asked to develop a list of items law firms should consider in a law firm blog policy.

Here's what I have so far, broken down into elements for each an internal firm policy and ethics policy. Let me know what you think by commenting here or by email. I'll pull together the final list and perhaps even take stab at a sample blog policy - something larger law firms are regularly asking for.

Note that the list gets a little broader than bare-bone policies and into a checklist of items to consider. This way a lawyer or legal marketing professional may feel comfortable that they have addressed the relevant issues when making the case for blogs to the law firm's management.

For Internal purposes of law firm

  • Identify who may blog
  • Identify technology issues and how they will be addressed
    • Software platform to be used
    • Graphic design and development
    • SEO - search engine optimization
    • RSS feed management
    • Maintenance of platform, particularly addressing comment and trackback spam issues
    • Hosting
    • Upgrades - who stays abreast of advancing technology and tests upgrades?
    • Backup
  • Training & follow-up issues
    • Who trains lawyers and staff?
    • Who oversees blogging?
  • Identify branding as firms or individual lawyers
  • ID ownership and who is speaking
  • Clearly label copyright
  • Blog copy
    • General information and alerts closer to email newsletters/alerts?
    • Entering into blog/social media discussion by following relevant RSS feeds and referencing in blog posts?
    • Posting policy
    • Individual lawyer(s) role
    • Marketing's role
  • Commenting policy
    • Generally should allow
    • Software set to moderate so comments are approved before go live
    • What comments will be allowed?
    • Who approves comments?
    • Consider impact of Section 230 of Communications Decency Act
  • PR and communications
    • What, if any, PR and marketing will be done to promote blog?
    • How will networking with other bloggers and media be addressed?
    • Who responds to media requests of bloggers?
  • ID processes for unforeseen issues - probably already in place

Ethics Issues

  • Follow existing protocols of firm
  • Determine if specific blog rules exist in your state
  • May wish to file 'screen shot' of blog with ethic's governing body
  • Follow existing states ethics rules, particularly web advertising rules

Technorati Tags: ,

Chicken Little and the ethics of lawyer blogs

Lawyers are foolishly getting sucked into a discussion of whether lawyer blogs should be regulated as lawyer advertising and, if so, how. The latest example is an article in this morning's Chicago Tribune that Lawyers Face Right to Blog.

The article provides a nice discussion on the ethics of blogging and possible restraints quoting lawyers from around the country, including myself. But rather than jump into such a discussion, why not just recognize that this discussion itself is nuts.

Blogs are just a different medium of communication. Lawyer communications take place in person or via mediums such as the phone, mail, fax, email, websites, and now blogs. We do not need separate ethics rules governing each medium of communication. The same rules apply when talking in person as on a blog.

Sure, many lawyers like to get into esoteric arguments splitting hairs as to the difference between different communication mediums. That's just one of the many ways lawyers prove they left their common sense behind the second year of law school.

Put some things in perspective. I'm sure there were lawyers debating the ethics of using phones. Some lawyers used them when first invented and did a more effective job communicating with people. At the same time I'm sure there were other other lawyers debating the ethics and looking for their state's ethics body to say yes, it's okay to use the phone.

In 1996 when I put up a Web site to market my law firm, I loaded it chock full of helpful questions and answers for injury victims and their families. I worked with AOL to develop on line chats with lawyers and consumers.

I participated everyday in message boards at AOL and then created my own so other lawyers and I could help people. I created 4 listservs so the best lawyers in the country could interact with people in need of straight talk on personal injury, medical malpractice, workers compensation, and employee rights matters.

I didn't give legal advice (just general information for education purposes), didn't do anything where a reasonable person could argue there was an attorney client relationship, didn't saying anything misleading, didn't solicit work, didn't violate conflicts rules, and did not do things which result in blowing client confidences.

At the same time, lawyers were saying why the heck would anyone need a website - and of course that ethics rules would prevent websites and all the things I was doing to try and help people. Heck some 'experts' were saying law firms with web sites would have to put 'controls' on their websites so they could not be viewed in states where the lawyers did not have a license to practice.

I took two positions. One, I was going to follow existing ethics rules. As part of doing so, I read everything I could on the issue and sought the counsel of ethics experts. And two, that lawyers were put here to serve people. I just could not believe ethics rules would prevent me (and a very dedicated team in my law office) from serving people who were starved for practical legal information.

The outcome? We built a virtual law community of legal articles, message boards, chats, listservs and the like covering numerous areas of the law. We moderated the community to make sure that existing ethics rules, not new rules governing virtual law communities, were being complied with. It's now incorporated into Martindale-Hubbell's lawyers.com.

Not once did I stop to ask for permission from a state's ethics governing body nor did I spend a lot of time worrying about them clamping down on what were doing. Neither I nor the thousands of lawyers who proudly participated in that community were ever the subject of an ethics grievance for the work we were doing to help people.

Of course there were the Chicken Littles running around then saying the sky was falling and it's happening all over again with the advent of lawyer blogs.

It's this Chicken Little mentality and the discussion generated from it that is attracting news coverage on the ethics and lawyer blogs debate. Covering a story that no one in the their right mind could believe (lawyer ethics rules preventing lawyers from sharing helpful information with the public?) is highly entertaining. And of course plays into all the articles which cast lawyers and our profession in bad light.

Let's just tell it like it is. We do not need new ethics rules addressing blogs written by lawyers and judges who don't know the first thing about blogs or for that matter communicating with real people via the Internet. And that this cat is out of the bag - lawyer blogs are here to stay. Lawyer blogs break down the barriers between non-lawyers and lawyers, share helpful information with the public, help people evaluate lawyers, and are improving the image of our profession.

No ethics body is going to put a lid on lawyer blogs. Any lawyer who fears they may is screaming the sky is falling.

Technorati Tags: