Michael Rigney of In Their Opinion: LexBlog Q&A

The focus of Chicago civil litigator Michael Rigney's blog emerged at the intersection of several of his interests and goals. He wanted to raise his profile in the local community, he had started following other bloggers, and he had begun to track the decisions of his local federal court of appeals. 

The result was his blog, In Their Opinion, where he reports on civil appeals decided by the Seventh Circuit. Michael, an attorney with Kelley Drye & Warren, has become empowered to communicate with anyone and everoyne who wants to learn and discuss what's going on in the local courts.

"It has contributed to my discipline to follow the decisions — and I frequently refer to the briefs or the oral argument in a case when I have some question about the way the case was decided," Michael says. "In fact, I download the Court's oral arguments onto my iPod and listen to many of them. It has given me even greater insight into the workings of the Court and the judges than I had before."

We caught up with Michael to discuss more about his style of blogging and what he's learned about "bloglationships".

See our email exchange with Michael, after the jump.

Lisa Kennelly: Why did you decide to start a blog?   

Michael Rigney: I returned to private practice at Kelley Drye from an in-house position where I had practiced for years. I was looking for a way to raise my profile in my local community. At the same time, I started to follow a number of other bloggers in areas of interest to me. I was fascinated with the blog as a communication vehicle and opinion platform. Finally, I started to follow the decisions of the local federal court of appeals. Writing about some of those decisions seemed to put me at an intersection of several of my interests and goals.

Lisa Kennelly: What have you learned about blogging that you didn't expect? 

Michael Rigney: That's a tough question because I did not know what to expect. I adopted a style and voice and form that I decided to keep consistent — so that was a challenge. I also learned (even more than before) that there is a lot of information out there in the blogosphere — it runs from one end of the spectrum to the other and is hard to filter out the chaff. Finally, I learned and am still learning about bloglationships (is that a word?) between bloggers. The referrals and shout-outs abound and are great ways to follow a train of thought through a number of posts. It is possible to sit in on a conversation or participate and is a great learning tool.
 
Lisa Kennelly: What has been most rewarding about blogging? What has been most challenging?
 
Michael Rigney: The best part has been the ability to communicate with anyone who wants to listen about what's happening in our local courts. It has contributed to my discipline to follow the decisions — and I frequently refer to the briefs or the oral argument in a case when I have some question about the way the case was decided. In fact, I download the Court's oral arguments onto my iPod and listen to many of them. It has given me even greater insight into the workings of the Court and the judges than I had before.

Some of the challenges of blogging are related to the rewards. First, it is a significant time commitment. Second, there is some internal pressure to make sure I do not get too far behind the opinion's release in my postings. And lastly, one of the biggest challenges has been to make sure I understand the rationale of a decision, particularly in an area of law I am not familiar with.

Lisa Kennelly: What has the response been to your blog from your firm, clients, lawyers, bloggers, or anyone else? 

Michael Rigney: I have received very positive feedback from people who have read my posts. I am of course still building a following outside my immediate circle of colleagues and clients. The most intriguing response was from the very litigant whose case I posted about — he lost and was not happy with the decision.

Lisa Kennelly: Your blog has a very distinctive format, with regular posts on decisions. Does this make it easier to blog, always having something to write about, or do you ever get tired of it and want to write a different kind of post? 

Michael Rigney: It is easy in the sense that I have predetermined the subject of the posts, but it also does not allow for much flexibility or respite. I also find that I do not have a lot of time for discretionary posts that I might want to include, with some of my own perspectives. I am still fine-tuning the voice of the blog and hope to be able to conquer that problem. I may also decide to change the filter I currently use. Right now, I post on most decisions the Court refers to as a "civil decision" — as opposed to criminal, agency, and prisoner appeals.I also exclude some cases like Social Security benefit appeals. That is still a lot of cases — and some of them are not particularly important or enlightening — and I may decide to limit my posts only to the most interesting and newsworthy. Then, I might be able to add my own comments more often.

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William Ruskin of Toxic Tort Litigation Blog - LexBlog Q&A

One of the interesting things about blogging is that even lawyers who work international and high-profile cases can see its impact right in their own backyard.

New York-based litigator William Ruskin, a member of AmLaw 200 firm Epstein Becker Green's Litigation, Real Estate, and Health Care and Life Sciences practices, blogs at the Toxic Tort Litigation Blog about news and trends in products liability and toxic tort actions.

He started blogging to capture the immediacy of news and alerts in his field.

"I first became interested in blogging when I came to understand that the process would free me of the bureaucratic process of preparing client alerts that had to be vetted by the Firm and the marketing department before they were issued," Bill says. "Often, the subject of the alert was out-of-date by the time it left the firm."

What he didn't expect going in was that his work would lead him to start a second blog, this one for a group of local newspapers in his home in Fairfield County, Connecticut. There, Bill touches on his experience with environmental law to write about Health, Safety and the Environment.

This blog, too, is helping expand his name and reach.

"I am hearing from friends and neighbors that they read these blog posts because they deal with southern Connecticut issues, not national issues, and are tied to the local print media as part of its blog forum web page," Bill says.

We reached out to Bill for this LexBlog Q&A to discuss more about his two blogs and what he enjoys about blogging.

See our email exchange with Bill, after the jump.

Lisa Kennelly: Why did you first decide to get involved in blogging?

Bill Ruskin: I first became interested in blogging when I came to understand that the process would free me of the bureaucratic process of preparing client alerts that had to be vetted by the Firm and the marketing department before they were issued. Often, the subject of the alert was out-of-date by the time it left the firm.
 
Lisa Kennelly: What has been most challenging?

Bill Ruskin: Having a blog is like having an infant--they both require constant care and feeding.  It is an enormous responsibility!  As a professional, I fear irrelevance more than anything else. Thus, I want to provide timely, informative material in my blog that will be of interest to my readers. At the same time, I have not been able to let my hair down and write the short pithy posts — a writing style that many successful bloggers have mastered. There is too much "careful" and not enough "care-free" in my blogging.
 
Lisa Kennelly: What has been most rewarding? 

Bill Ruskin: Most rewarding has been the joy that comes from seeing a post spring off the keyboard and into the blogosphere.  There is an immediacy about blogging that I am still acclimating to.     
 
Lisa Kennelly: What have you learned about blogging that you didn't expect?

Bill Ruskin: I did not expect to start a second blog. This second blog is for the local Connecticut newspapers in Fairfield County, which are owned by Hearst. I write on Health, Safety and the Environment. This blog is actually more fun to write because I don't have to be the lawyer all the time, only a concerned neighbor or citizen. I am getting good buzz from this effort.

Lisa Kennelly: When you say you are getting good buzz from your other blog, can you give some examples of response to it?

Bill Ruskin: I am hearing from friends and neighbors that they read these blog posts because they deal with southern Connecticut issues, not national issues, and are tied to the local print media as part of its blog forum web page.

Lisa Kennelly: Similarly, what kind of response or reaction have you gotten to the Toxic Tort Litigation blog from clients or other lawyers at your firm or elsewhere?

Bill Ruskin: People know I am writing it, but there is less reaction. Because my clients' concerns are specific and the blog's focus is very broad, it is difficult to "hit" on a specific client's concerns or interests. When I have linked to a specific individual or group and then emailed that individual or group that I have done so, the responses have been positive. I analogize the toxic tort blog to moderating a professional conference with a small audience. I aspire to make that audience larger. Unlike some bloggers who can blog every day or who have minions who can assist in writing their posts, I have been a solo act. It takes me on average 60-90 minutes (or longer) to prepare a strong post--with research, links, categories, tags and images. If I could get that down to 30-40 minutes, I do more posting.
 
Lisa Kennelly: What advice would you give to a lawyer thinking about starting to blog?

Bill Ruskin: Go with Lexblog. They're the best! They provide good training, loads of encouragement and strong technical support. I mean it!

Interested in hearing more? Recent LexBlog Q & A posts:

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Joseph Dang of San Diego Small Business Law Blog - LexBlog Q&A

San Diego small business attorney Joseph Dang started his blog — and his solo practice — after reading thought leaders in the legal blog community discussing how blogs could be a way to establish an online presence, even for a solo or small firm.

The promise of his early research has held true in every way, and now his San Diego Small Business Law Blog consistantly brings in clients and is helping get Joseph's name out there.

"I have not yet put out a traditional 'ad' in any sense of the word," Joseph says. "Yet I've had prospective clients find me through my blog. They did a search for whatever question they had, and that led them to my blog. After reviewing some of my posts, they decide to call me. Everything I heard about blogging was coming through."

Since launching his blog, Joseph has started to tailor is content to a more local niche as opposed to a broader national perspective.

We caught up with Joseph for this LexBlog Q&A to discuss more about his brainstorming techniques and why his blog impresses prospective clients.

See our email exchange with Joseph, after the jump.

Lisa Kennelly: Why did you decide to start a blog?

Joseph Dang: I decided to start a blog because I read quite a bit about starting a solo practice on blogs. Of course those blogs maintained the effectiveness and ease of using a blog not just for marketing, but as a way to establish an online presence and expertise, as well as a number of other things. After reading through many posts from some legal blog pioneers, I decided to jump into starting a solo practice and of course, blogging.

Lisa Kennelly: What has been most rewarding about blogging?

Joseph Dang: The most rewarding thing about blogging definitely is witnessing those very same things I spoke above occur. I have not yet put out a traditional "ad" in any sense of the word. Yet I've had prospective clients find me through my blog. They did a search for whatever question they had, and that led them to my blog. After reviewing some of my posts, they decide to call me. Everything I heard about blogging was coming through.

I think blogging definitely levels the playing field for solo lawyers and small firms.

Lisa Kennelly: What has been most challenging?

Joseph Dang: I think it definitely has to be finding topics to blog about. But more importantly, it was developing and maintaining the proper approach to blogging. It took me a couple months to get my sea legs, so to speak. I didn't know what I wanted to be as a legal blogger. I tried to be something I really wasn't at first, but since I changed my focus I've had much better feedback and response.

Lisa Kennelly:
What has the response to your blog been like from clients, other lawyers, bloggers or anyone else?

Joseph Dang:
It's been great. Clients and prospective clients are absolutely impressed, not only with the content but also the professional look of the blog. I'd had lawyers (who coincidentally do not even have a website) make the same comments.

Lisa Kennelly:
How do you come up with ideas for blog posts, and do you ever struggle for ideas?

Joseph Dang: As I mentioned earlier, I sometimes do struggle for ideas. Some days the ideas will flow so fast I have to write them down or I'd forget them. Other days every idea I have just wouldn't work as a post. But now I've learned a simple but effective way to come up with post topics. Identify your ideal market, and figure out what questions they are asking. Then answer it. Sometimes you can do this just by listening to your clients and prospective clients.

Lisa Kennelly:
What advice would you give to a lawyer thinking about starting a blog?

Joseph Dang: Don't think. Just go ahead and start a blog. Take your time, do your research, think about and develop a plan. But do it. Now.

Lisa Kennelly: I noticed you also write for Examiner.com. What has that been like and does that bring you a different audience?

Joseph Dang:
I'm just starting with the Examiner. I'm hoping to bring me a different audience but time will tell. I stated earlier I changed the focus of my blog. I was authoring posts on national topics such as legislature and policy regarding small businesses. I have since stopped on my blog, but will continue to do so on the Examiner.com site.

Interested in hearing more? Recent LexBlog Q & A posts:

Or, see our full list of legal blog interviews.

Danny Meek of Pet Trust Law Blog: LexBlog Q&A

There are unique blogs, there are niche blogs, and then there's Florida estate planning attorney Danny Meek's Pet Trust Law Blog.

His area of expertise, in estate planning for pet owners, is so distinctive that even other lawyers are often unaware of this field of law. But it works out perfectly for his blog, which is an incredible resource for questions of pet trusts, will provisions and other queries that likely would not be answered anywhere else.

"While there are virtually millions of blogs and websites on pets and companion animals on the web, there are only a very few that even are indirectly involved with pet trusts," Danny says, adding that this makes it easier to differentiate his blog from the others.

As a result of his blog, Danny has also been approached both for legal advice and for interviews by numerous media outlets on this subject.

We caught up with Danny for this LexBlog Q&A, in which he shares some more of the opportunities that have come out of his blogging.

See our email exchange with Danny, after the jump.

Lisa Kennelly: Why did you decide to start a blog?

Danny Meek: I was looking for a new way to be able to communicate with other attorneys, pet owners, pet providers and veterinarians on the various aspects of estate planning for animal owners. Obviously, the web provides worldwide audience availability and a blog provides an easier and quicker opportunity for interaction, as compared to a website or newsletter.

Lisa Kennelly: What has been most rewarding about blogging?

Danny Meek: There are some very interesting activities and opportunities that have evolved as a direct result of my blogging. Among the most satisfying are;

  • I was approached to prepare and ultimately received the certification to teach a Florida Bar CLE class entitled “Estate Planning for Animal Owners.”
  • I have been asked to serve as the Chair of the Planned Giving Committee of a local Humane Society.
  • I have secured interviews with The Animal Planet television show, the San Francisco Chronicle, Bankrate.com and numerous other legal and online publications.
  • I have been selected to provide legal assistance for a developing dog ranch for lifetime care.
  • I have been able to assist an individual in Canada in securing direct relief of protection for a herd of horses that were scheduled to be destroyed.
  • I established a relationship with a financial advisor in Nevada to assist in securing local counsel to provide continuing seminars for estate planning for animal owners.


Lisa Kennelly: What has the response to your blog been like from readers, other lawyers, bloggers or anyone else?

Danny Meek: Generally, the response has been one of surprise, in that many attorneys are unaware of this field of the law.

Lisa Kennelly: How do you come up with ideas for blog posts, and do you ever struggle for ideas?
 
Danny Meek: Many of my posts are a direct result of questions from readers, other attorneys and online pet publications.

Lisa Kennelly: You have a very unique blog topic. How does having such a niche blog help or make things challenging?

Danny Meek: That fact that I write about a unique aspect of the law is both helpful and challenging at the same time. As a niche subject, there is only a limited scope of information available for research.  In addition, the various pet trust laws are relatively new and the case law interpreting the statues is minimal. On the other hand, while there are virtually millions of blogs and websites on pets and companion animals on the web, there are only a very few that even are indirectly involved with pet trusts and it is easier to differentiate my blog from the others.

Interested in hearing more? Recent LexBlog Q & A posts:

Or, see our full list of legal blog interviews.

Ronda Muir of Law People Blog: LexBlog Q&A

Ronda MuirLaw firm management consultant Ronda Muir's blog, Law People, occupies a unique space in the blogosphere. Ronda uses her blog to discuss challenges in the legal workplace and innovative people management strategies.

She's seen the readership and response to her blog grow over the last two years, and marvels at the extensive reach of her blog.

"The great thing about blogging, at least in my case, is that it is a marketing tool that actually helps build my expertise," Ronda says. "I write about what I am learning from breaking developments, which I am particularly attuned to in order to write about them.

"Also, at one locus, I am accumulating a very useful body of information on a very focused area that can be reached interactively by virtually everyone internationally who has an interest in this topic. Can't say that for many other marketing tools."

We caught up with Ronda for this LexBlog Q&A to discuss the response to her blog and her brainstorming strategies.

See our e-mail exchange with Ronda (after the jump).

Lisa Kennelly: Why did you decide to start a blog? 

Ronda Muir: I am a senior consultant with Robin Rolfe Resources and provide custom legal consulting services in a number of areas. I decided to start a blog in order to have a forum to regularly discuss pressing issues arising in law firms and law departments specifically related to managing our major asset — our people. My blog reports on innovative people management approaches across the country and applies behavioral science research to the unique challenges of the legal workplace. The blog is also a great vehicle for announcing awards and upcoming speaking engagements and presentations, and has proved an effective marketing tool.
 
Lisa Kennelly:
What has been the response from clients, attorneys, bloggers or anyone else?

Ronda Muir:
I have watched with great satisfaction over the last two years as the readership, hits and contacts from potential clients have steadily increased. Those increases have been spurred by the increasing number of and importance of people management developments spotlighted in the legal profession over that time — record attrition rates and mergers followed by record layoffs and firm failures. Thankfully, managers in the legal field more and more recognize what their corporate clients have long known — how critical talent management is to an organization's success. It is also gratifying to see how often my blog entries are quoted or reprinted in various law-related resources.
 
Lisa Kennelly: What is most rewarding about blogging? What is most challenging?

Ronda Muir: The most rewarding part of blogging is that my determination to regularly publish entries help keep me very highly informed and succinctly articulate about these issues all around the globe. The most challenging part of blogging is my determination to regularly publish entries — there are times of pressing client work when I'm tempted to put it off.
 
Lisa Kennelly:
In your experience, how does blogging compare with more traditional forms of marketing? How is it similar or different?  

Ronda Muir:
The great thing about blogging at least in my case is that it is a marketing tool that actually helps build my expertise. I write about what I am learning from breaking developments, which I am particularly attuned to in order to write about them. Also, at one locus, I am accumulating a very useful body of information on a very focused area that can be reached interactively by virtually everyone internationally who has an interest in this topic. Can't say that for many other marketing tools.

Lisa Kennelly:
How do you come up with ideas for your blog posts and what do you do if/when you get writer's block?  

Ronda Muir:
I have more ideas and applications than I have time to write about. I can't say that writer's block has been much of a problem, although I do often "cook" entries for awhile until they feel ready to see the light of day. I always think a walk on the beach solves most anything.

Lisa Kennelly:
What other blogs do you enjoy reading, and why?  

Ronda Muir:
I regularly read a large group of blogs primarily on legal matters and try to cite them or link to them often. Part of the value I want to offer to readers is the challenge and synergy of different viewpoints.

Interested in hearing more? Recent LexBlog Q & A posts:

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Jeffrey Mehalic of West Virginia Business Litigation Blog: LexBlog Q&A

West Virginia business litigation attorney Jeffrey Mehalic has benefited from a lot of news about his blog's topic right in his home state over the last year, giving him plenty of fodder for the West Virginia Business Litigation Blog.

But he knows that blog topics don't always fall into your lap, and that anyone starting a blog should be willing to put the necessary effort and time into it.

"There’s nothing more disheartening than going to a blog and seeing that it hasn’t been updated for several weeks or months," Jeff says. "You don’t have to post four or five times a week, although a lot of bloggers do, but if you want your blog to be taken seriously, you have to take your blog seriously."

Jeff clearly takes his blog seriously, filling his posts with images and plenty of links to outside blogs and sources.

We reached out to Jeff for this LexBlog Q&A to discuss more about what makes a blog successful, among other topics.

See our e-mail exchange with Jeff (after the jump).

Lisa Kennelly: Why did you decide to start a blog?

Jeffrey Mehalic: I decided to start a blog because I liked the idea of writing about topics and issues that interested me. I also thought that a blog would be an effective vehicle for business development, which has been true.

Lisa Kennelly: What has been most rewarding about blogging? What has been most challenging?

Jeffrey Mehalic: I think the most rewarding aspect has been the compliments I’ve received from other lawyers and existing and prospective clients. The most challenging aspect is the time commitment. I probably spend more time researching and writing posts than other bloggers, but the trick is not to spend so much time that other activities, like practicing law, take a back seat.

Lisa Kennelly: 
What has the response to your blog been like from clients, other lawyers, bloggers or anyone else?

Jeffrey Mehalic: The response has been uniformly positive. I’ve gotten a lot of favorable comments from lawyers in West Virginia and other states, as well as clients and other bloggers. I’ve particularly enjoyed making contact and corresponding with other lawyers who blog.

Lisa Kennelly: How do you come up with ideas for blog posts, and do you ever struggle for ideas?

Jeffrey Mehalic: Over the past year or so, there has been a substantial amount of business litigation in West Virginia, which has also gotten publicity outside the state, so I’ve had a fairly steady source for posts. But if I have trouble coming up with something to write, I look at my RSS feed and get ideas there.

Lisa Kennelly: 
What advice would you give to a lawyer who is hesitant about starting a blog?

Jeffrey Mehalic: If a lawyer is hesitant about starting a blog, the only caution I would give is that one has to make a commitment, both in time and energy, to making his/her blog successful.

Lisa Kennelly: 
As a lawyer based in West Virginia, where do you see your blog's audience coming from? Is it mostly in your own state or are you reaching a more national audience?

Jeffrey Mehalic: According to my statistics, as well as the feedback I’ve received, I think my audience is pretty evenly divided. I’ve tried to maintain some balance between issues which pertain to West Virginia specifically and those that have a broader appeal.

Interested in hearing more? Recent LexBlog Q & A posts:

Or, see our full list of legal blog interviews.

Ben Stevens of The Mac Lawyer and The SC Family Law Blog: LexBlog Q&A

You might know better know South Carolina attorney Ben Stevens by his moniker and eponymous blog, The Mac Lawyer, where he blogs about using Macs in the practice of law. What started out as a hobby has earned him national renown as a legal technology expert.

His first blog, though, was The SC Family Law Blog, and he still maintains both.

"The response to my blogs has quite honestly been overwhelming over the years," Ben says. "I never thought that I would have the type of national presence that I have achieved, and I know that it is due to my blogs."

Ben advises any lawyer with something to say to consider starting a blog, as long as they are willing to put the time into it.

"When looking at blogging from a cost/benefit analysis, it's a no-brainer that blogging brings the most bang for your buck," he says. "However, the lawyer should understand that it takes three C's (commitment, content, consistency) for the blog to be a success."

We corresponded with Ben for this LexBlog Q&A to learn more about his success and his advice.

See our e-mail exchange with Ben (after the jump).

Lisa Kennelly: Why did you first decide to start a blog?

Ben Stevens: Several years ago, I had a long talk with Dave Swanner of the SC Trial Law Blog about blogging. After talking with Dave, I discovered that there were no family law blogs in South Carolina, and I saw two opportunities:  (1) to provide a needed service by giving helpful information to the public, and (2) to increase my firm's online presence and reach potential clients in the process. Shortly thereafter, my first blog, the SC Family Law Blog, was created.

Lisa Kennelly: How did you end up with multiple blogs and how do you keep up with all of them?

Ben Stevens: My other blog, The Mac Lawyer, began as a hobby. Back then, I noticed that there were not any blogs which specifically addressed using Macs in a law practice, so I decided that I'd create the first one. 

Keeping up with multiple blogs is not easy, but the benefits are well worth it. Now, since my blogs have been around so long and are so successful, it is much easier to obtain content, and I frequently have people submit "Guest Posts" for both blogs. I also utilize RSS feeds to monitor other blogs for possible subject matter.
 
Lisa Kennelly: What has been most rewarding about blogging? What has been most challenging?

Ben Stevens: The answer to both of these in my case is the same — the notoriety that they have given me. Thanks to my blogs, I have been interviewed and featured in national magazines and asked to speak at regional and national conferences. Those "rewards" also bring with them the challenge of staying on top of my game and continuing to generate good content.
 
Lisa Kennelly: What has been the response to your blogs from other lawyers, clients, bloggers or anyone else?

Ben Stevens: The response to my blogs has quite honestly been overwhelming over the years. I never thought that I would have the type of national presence that I have achieved, and I know that it is due to my blogs. I have made contacts with other professionals all across the country, many of whom have become close friends. I have also managed to attract many great clients (from both far and near) who found me through my blogs.
 
Lisa Kennelly: What advice would you give to a lawyer who is hesitant about starting a blog?

Ben Stevens: If the attorney has something interesting to say, then I would strongly suggest that he/she begin blogging. When looking at blogging from a cost/benefit analysis, it's a no-brainer that blogging brings the most bang for your buck. However, the lawyer should understand that it takes three C's (commitment, content, consistency) for the blog to be a success.

Interested in hearing more? Recent LexBlog Q & A posts:

Or, see our full list of legal blog interviews.

 

Blog evolves along with practice for Cleveland attorney Jayne Juvan

Jayne JuvanCan your blog be too successful? It's a good problem to have, as Cleveland corporate and health care attorney Jayne Juvan of Benesch, Friedlander, Coplan & Aronoff LLP can attest.

Her blog, originally named Juvan's Health Law Update, has been recently reworked as Juvan's Health Law and Private Equity Report to better reflect her practice, as the renown of the blog's previous incarnation as a health law regulation blog led to Jayne's expertise in private equity being overshadowed.

"I started off doing health care regulation, but I consider myself a corporate lawyer with regulatory experience in health care," Jayne says. "I wanted people to know I can move into other areas...regulatory experience differentiates me, but it doesn't define me."

Jayne initially started blogging not long after graduating law school out of a love of writing and the law. 

"It also gave me the opportunity to publish with regularity and give me more control over the content," she says. "Editing can take so long that by the time it publishes it's not as hot a topic. And I just think with a blog you get so much more exposure."

That exposure led to requests to speak at local and national conferences and Jayne being quoted in national publications. She was named to a list of Cleveland's Top 25 Under 35 Movers and Shakers and named "One to Watch" last fall by Cleveland's Inside Business magazine. And, of course, she gained attention and plenty of new clients.

As her practice has expanded, however, Jayne didn't feel it was appropriate to post about private equity or other corporate issues on her health law blog. With some small tweaks to the title of her blog, she now is excited to be able to blog on a broader range of topics.

"As my practice has evolved,"Jayne says, "it was important to make sure my blog evolved with it."

Thomas Withers of Federal Criminal Defense Blog: LexBlog Q&A

One way to tackle the common issue of making time for blogging is to attack it from two sides — that is, with two lawyers blogging.

That's what Georgia criminal defense attorneys Tom Withers and Anthony Lake do at the Federal Criminal Defense Blog. The duo blogs almost every day, and sometimes multiple times a day, like today's three blog posts.

"There's two of us, so that makes it easier," Tom says. "Days when I'm out of the office or busy, Anthony can post, and vice versa. We try and coordinate it. But there's no magic to it. I enjoy it, frankly, and I think Anthony does as well."

Both attorneys enjoy following other blogs — Tom calls it "part of my daily existence" — so coming up with blog post topics is rarely a struggle.

We reached out to Tom for this LexBlog Q&A to discuss his tandem blogging approach and the feedback he's received from other attorneys on the blog.

See our e-mail exchange with Tom (after the jump).

Lisa Kennelly: Why did you decide to start a blog?

Tom Withers: I was spending an awful lot of time reading blogs and my good friend, David Markus, from Miami had his own blog related to the Southern District of Florida, so I decided to give it a try.


Lisa Kennelly: What is most rewarding about blogging?

Tom Withers: Bringing news to the people and the readers that I think has a pretty sophisticated view of the legal issues related to federal criminal defense. Being a criminal defense attorney can be a challenging and difficult job, so bringing a view of cases and some sample pleadings to the regular practitioner gives me some hope that we can make that difficult job easier and more rewarding.

Lisa Kennelly: What is most challenging?

Tom Withers: Again, this is a challenging and difficult profession. Being able to bring some assistance to those in the front lines of the everyday practice of criminal defense gives a glimmer of hope to blogging.


Lisa Kennelly: What has been the response to your blog from clients, other lawyers, bloggers, or anyone else?

Tom Withers: I’ve had several attorneys comment that they enjoy reading our blog and that gives me great satisfaction.

I recently did a post on [Miami trial attorney] Roy Black and asked him questions about the Helio Castroneves case. I got a lot of positive feedback from that, he liked the way we had practice tips in our blog. That was nice to hear from an attorney of that caliber.


Lisa Kennelly: What do you do when you get "writer's block" and how do you get inspired for your blog posts?

Tom Withers: I don’t know about writer’s block – the biggest impediment to blogging, quite frankly, is the crush of the everyday practice of law. I enjoy reading other blog posts, it is now part of my daily existence, so I simply read newspapers and other blog posts to get my “creative” ideas for blogging.

Lisa Kennelly: How do you coordinate blog posts when you have a co-blogger and what are the benefits and challenges of having multiple authors on a blog?

Tom Withers: My co-blogger is Anthony Lake, my law partner, who is an exceptionally skilled blogger and an extremely nice person. We simply coordinate daily on who is going to post what. We both enjoy the blogosphere.

There's two of us, so that makes it easier. Days when I'm out of the office or busy, Anthony can post, and vice versa. We try and coordinate it. But there's no magic to it. I enjoy it, frankly, and I think Anthony does as well.

Interested in hearing more? Recent LexBlog Q & A posts:

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Jason Krebs of Springfield Injury Law Blog: LexBlog Q&A

Even if your blog focuses on one geographic area, like a city or part of a state, that does not mean you can't address national issues in your blog posts.

As Springfield, Missouri personal injury lawyer Jason Krebs shows in his Springfield Injury Law Blog, you can use a blog to show how national issues apply to clients at home.

"I read a lot of periodicals and news publications and often use current events and news reports to spark a blog post idea," Jason says. "My focus in on serving clients in my own area of Southwest Missouri so even if it is a national story, I still want to make it relevant locally. I try to tie my posts back to how it is applicable to an actual person in Greene County, MO or the surrounding area by quoting Missouri law and/or local statues to keep it interesting and relevant."

There are plenty of personal injury blogs out there that don't make the best use of their forum to answer questions and make the law understandable for non-lawyers, so it's refreshing to see a blog like Jason's that does a good job of it.

We talked to Jason for this LexBlog Q&A about the challenging parts of blogging and the different kinds of blogs out there.

See our e-mail exchange with Jason (after the jump).

Lisa Kennelly: Why did you decide to start blogging?

Jason Krebs: I started the Springfield Injury Law Blog because wanted a way to provide potential clients with more information about the law and legal issues as it relates to personal injury cases, as well as a way to help communicate my own competence in the area of representing the seriously injured.

Lisa Kennelly:
What has been most rewarding about blogging? What has been most challenging?

Jason Krebs:
[One] challenging part about blogging is writing concise blog posts that are detailed enough to provide adequate information, but not too lengthy as to discourage people from reading them. When writing an injury case, product liability law or related court ruling, I want to provide all sides of the issue, as well as, describe the matter in sufficient detail to make it understandable. Sometimes this can mean I am writing too long of posts and I need to break up the posts, or subdivide the topic into several separate entries. As with all good writing, good editing is key.

Lisa Kennelly: What has been the response to your blog from clients, other lawyers or anyone else?

Jason Krebs: Overall, very positive.

Lisa Kennelly: Many first-time bloggers (and long-time ones as well) can have trouble thinking of blog post topics. What do you use for inspiration when you get stuck?

Jason Krebs: I read a lot of periodicals and news publications and often use current events and news reports to spark a blog post idea. My focus in on serving clients in my own area of Southwest Missouri so even if it is a national story, I still want to make it relevant locally. I try to tie my posts back to how it is applicable to an actual person in Greene County, MO or the surrounding area by quoting Missouri law and/or local statues to keep it interesting and relevant.

Lisa Kennelly:
There are a lot of dubious personal injury attorney blogs out there (Kevin has railed against them multiple times). What is your opinion of most personal injury blogs?

Jason Krebs:
I think a blog is a reflection of one's personality and that is why it is a helpful tool for potential clients to use when researching the selection of an attorney.  There is going to be as many different approaches to blog content and composition as there are attorneys, similarly to how there could be are different approaches to the same case or different style of presentation in the courtroom.  To each his own.  Should someone take a different approach from what I would choose and be successful, who am I to judge?

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