Cole Schotz launches four law blogs in four days
Cole Schotz, a Mid-Atlantic law firm serving closely held businesses and individuals as well as Fortune 500 companies, leapt into blogging with enthusiasm this week, launching four blogs in four days focusing on a variety of practice areas.
The blogs:
- New Jersey Law for Special Needs Children
- Real Estate and Construction Law Monitor
- Environmental and Energy Law Monitor
- Employment Law Monitor
The inspiration behind the four-day rollout came from Cole Schotz Director of Marketing Melissa Shuman. Melissa was formerly marketing manager at Sheppard Mullin, a longtime LexBlog client with over a dozen blogs on our platform.
Melissa saw how successful blogs were at Sheppard Mullin, and worked quickly to implement multiple blogs at Cole Schotz as well.
“My prior firm recognized the benefits of blogging early on,” Melissa says. “By being Internet-based, obviously the readership takes on a life of its own and spreads much farther than the original mailing list. The convenience after the initial setup takes place is also a time saver, as content can be distributed almost instantly once the marketing department receives it.”
Melissa said she decided to launch four blogs at Cole Schotz right away because it made sense from a cost-saving standpoint alone. Using blogs to disseminate information, instead of the customary regular paper mass mailings, would vastly decrease the expenses of print, such as layout, printing and mailing.
Secondly, and just as important, blogging would help Cole Schotz’s visibility go from regional to national.
“At Cole Schotz, there has been a lot of enthusiasm for the launch of the four blogs,” Melissa says. “They are eager to learn the ins and outs of blogging, are excited about how each of their blogs look (which I think have been beautifully designed with the help of LexBlog) and they are excited to get started. One of the key plans for our blogs is to regularly update readers as to how the new stimulus package will affect the laws that may affect their business.”
She also said Cole Schotz plans to develop more blogs in the future, as the first four came out of groups already producing regular newsletters.
Melissa said she’s had “wonderful experiences” with getting dubious attorneys to buy in to blogging.
“In every case, I have made the point to explain that the technology behind the blog allows us to really get good information about who is reading what and when,” she says. “And, I do think lawyers, even those who have been reluctant to use technology, have heard about blogging, and are curious to learn more.”
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