Should you add keywords to the name field when you leave comments on a blog?

Darren Rowse at Problogger asked that question of his readers last week.

Asked another way, should you just do what makes by far the most sense to me, should you you key in your name in the comment field labeled 'name?'

People leaving keywords such as the name of their blog, which is full of keywords itself, such as Russia Law Blog or Missouri Injury Lawyer, is a real turn off to me as a blog publisher. Shows me the commenter is more concerned about getting SEO for their blog than leaving a comment of value to the discussion.

Looks like I am not alone in my feelings. Here's a sample of comments to Darren's post.

  • If you leave keywords instead of your name, it looks like all you’re interested in is improving your search rankings instead of contributing to a discussion.
  • It immediately turns off the reader from reading your wonderful prose and insightful analysis. Although it might increase viewership, it’s unnecessary and in my opinion unwanted.
  • I can’t see any difference from SPAM comments and leaving a keyword in the name field.
  • To leave keywords is the closest way to say: 'Hello! don’t read my comment, I’m just another spammer!'
  • As a webmaster that immediately comes off as spam to me, even if the comment is good or even insightful. I usually end up editing or deleting those types of comments.
  • Comments are supposed to be for user contribution and opinion. There are plenty of places to build links, but spamming comments with keywords is not one of them. I hand edit the majority of my keyword-spammed comments, and believe everyone else should too.

Don't be lame. Leave your name.

And from now on, no more comment spam by keywords in the name field around here. I'll edit to insert your name, if I know it, or delete the comment if I don't.

Don't get left behind, get your own blog

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Comment registration lame idea for law blogs

A law firm asked today about the possibility of requiring readers to register before being permitted to post a comment. Apparently a lawyer in the firm saw registration required for comments on a newspaper's blog.

Bad idea. Here's why.

  • Comment registration is not used on the vast majority of blogs. LexBlog has over 300 law blogs with over 800 lawyer authors. None have comment registration. Includes solo's to the largest law firm in the country.
  • Readers will look at comment registration with great suspicion wondering why your law firm is asking for information before allowing comments.
  • Some newspapers require registration because their business departments are demanding demographic info (age, sex, and zip code) to supply to advertisers. Such a practice is viewed negatively as discussed in previous posts of mine here and here.
  • A well trafficked law blog will only generate 2 to 3 comments a month, something easily manageable for moderation by a designated party at your law firm. Comments are not a measure of success or failure for a law blog, interaction comes through being cited.
  • Requiring registration opens your law firm up for public ridicule on the Internet for doing something that is out of the ordinary, a little backwards, and even worse, as requiring registration because you wanted to collect demographic information. Martindale-Hubbell was held up to great ridicule for requiring registration on their blog. See the blog post of Steve Matthews, a leading legal Internet marketing expert and someone who is very reluctant to criticize third parties, calling Martindale's blog cheezy for, among other reasons, requiring registration for commenting.
  • Taking such a position contrary to the standards of the blogosphere at large will reduce subscribers and the likelihood of your blog being cited, losing two significant advantages for publishing a blog.
  • Registration is not completely safe for preventing someone from misusing comments (something that rarely happens on a law blog) as someone can use alias names and register for free web based email services for confirming registration.

Law firms use LexBlog, for among other reasons, so as to avoid risks that may be associated with blogs. LexBlog's advice, solutions, design, training, and support make blogging safe and productive for law firms. Using comment registration is strongly contrary to LexBlog's advice and would in all likelihood hold your law firm up to possible ridicule, either openly or behind closed doors.

Be smart. One, allow comments. And two, do not require readers to register before commenting.