Real Lawyers Have Blogs : Advice On Law Blogs and Social Media

The next installment of our monthly LexBlog client webinar series is just a week away, so mark your calendars and sign up now.

The topic this time around is Blogging 101: How to Create an Effective Blog Post.

LexBlog CEO and renowned blogging expert Kevin O'Keefe will give a presentation and take questions on strategies for writing blog posts that will get you interacting with thought leaders, amplifiers, and influencers.

We'll also go over some basics, including:

• Keeping your posts simple and clear
• Effectively using links
• Creating descriptive, powerful titles
• Using tags effectively
• Ideas for posting regularly

The webinar - held exclusively for clients - will take place next Thursday, June 18, at 9 a.m. PST/12 p.m. EST. Mark your calendars and register now. (For registration information, direct message Support on Twitter or contact Stacey.)

Even veteran bloggers can benefit from this webinar, as you can always learn more about making your blog posts as effective as possible. We hope to see you all there.

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We had a great turnout at this morning's client webinar on using Twitter for expanding the reach of your blog and for client development.

If you missed it or want to re-watch, you can watch the recording here or on our Support site.

LexBlog CEO Kevin O'Keefe discussed how to use Twitter to connect to people you might otherwise not have met, as well as how you can use it to follow blog posts, news and hot discussion topics.

We had close to 200 attendees at the webinar, which is great to see. If you have any questions about Twitter or anything discussed in the webinar, feel free to contact Kevin (kevin@lexblog.com) or Stacey (stacey@lexblog.com).

And mark your calendars for next month's webinar, on Thursday, June 18, on Creating Effective Blog Posts.

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There's still time for LexBlog clients to sign up for tomorrow's webinar on how to use Twitter for client development and to expand your blog's reach.

The webinar - held exclusively for clients - will take place tomorrow, Thursday, May 14, at 9 a.m. PST/12 p.m. EST. You can register here. (For registration information, direct message Support on Twitter or contact Stacey.)

Kevin O'Keefe will cover a variety of topics, including:

• What is Twitter?
• How is Twitter being used by attorneys and other industry leaders today?
• Who are some of the "big guns" in the legal industry using Twitter, and what are some examples of how they use it?
• What value does Twitter hold for business professionals/attorneys?
• How can Twitter be used as a business development/marketing tool?
• Which Twitter applications are worthwhile, and which are lame?
• What are some etiquette tips on using Twitter for professional social networking?

We hope you can make it.

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I'm seeing more and more companies using Twitter, not only for strengthening relationships with customers, but also for customer service. Customer service both for broadcasting service messages via Twitter as well as via an RSS feed from Twitter Search to customers' 'tweets' about the company's service.

The latest is Washington State Ferries (WSF), which I ran into tonight as part of monitoring the terms 'Seattle' and 'Bainbridge Island' on twitter search.

WSF is using Twitter to broadcast customer service messages like the one here alerting users that the 8:10 ferry running tonight from Seattle to Bainbridge Island, where I live, is going to be late. WSF just started using Twitter today so that's the reason for only 2 followers.

An example of a company listening to customers talking about the company's service is BART (Bay Area Rapid Transit).

I was returning from San Francisco to Seattle Wednesday night. Sitting on a BART Bus that drives you from the Oakland Airport BART Rail Station to the Airport, I tweeted the following:

29 minutes later I get the following email alerting me that Bart is now following me on Twitter.

Bart wants to know what customers are saying about them.

And Bart is responding in some pretty cool ways to riders 'tweeting' about Bart. Look at the direct responses (they begin '@twtterusername') from Bart in Bart's Twitter feed below. Bart is building fans - though it may scare folks when they get that first direct 'tweet' back from Bart after just 'tweeting' about Bart.

Recently, an airline saw a 'tweet' by a complaining customer stranded by a delayed flight. The airline sent a direct tweet to their customer that if the customer could quickly get to another gate, they could catch a flight which would get them home sooner. Imagine all the people following the passenger on Twitter who were now going to hear about how great this airline was?

How are you going to use Twitter for client service in a law firm? If you're a large law firm I'd sure be listening to who is mentioning your name on Twitter via Twitter search or a Twitter application like Tweetdeck. I'd be doing the same for all controversial and high profile matters you're involved in - for the names of lawyers, clients, and subjects.

I'd also be prepared to respond via Twitter, where you ethically can, to what what is being said about you and the relevant subjects you're monitoring on Twitter Search. Both for client service as well as PR. PR because a lot of people, including reporters are listening to Twitter.

Watch what's going on at Twitter guys. You may pick any number of good ideas.

Have some ideas on how Twitter could be used by law firms for client service? Share them in a comment.

Related post:

• Major companies using Twitter for customer service

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