After attending LegalTech New York last week, part of the LexBlog executive team headed back to Seattle.
But Kevin McKeown, our EVP of Client Development & Managing Director, headed to Pittsburgh for a chance to meet and touch base with some members of the LexBlog Network — even despite the historic blizzard walloping the East Coast.
Kevin was moved by the feedback he received from clients in NYC and Pittsburgh about their positive experiences with blogging and with LexBlog, and wanted to share slices of stories he was hearing.
Stories like Mike Cassidy of Tucker Arensberg, editor of the Med Law Blog, reporting how he has been getting one new client a week and several media inquiries a year solely because of his blog. Or Peter Mahler of Farrell Fritz, author of New York Business Divorce, telling us his blog is, by far, his best practice development tool. Or Mike Scherpereel, Director of Branding and Communications at Reed Smith, saying he is always learning something new from LexBlog that he uses to help his team of bloggers.
"Our clients rely and depend on every facet and member of the LexBlog organization/team," Kevin said. "We are succeeding in being a partner integral to each client’s practice development success. Our clients matter to us and we matter to them. There’s a reciprocity of true respect and caring. The benefits are mutual. Together, we are making a difference. That may sound cheesy but that’s what I’m feeling."
Experiences like this really drive how the benefits of meeting clients face-to-face, and it’s why Kevin and the other members of LexBlog make a point to meet up informally with clients whenever any of us happen to be in their city. Even if there’s only time for a coffee or a cocktail, a short face-to-face meeting goes a long way. Hearing your feedback is the best way to improve what we’re doing and make sure you’re getting the most out of your blogging experience.