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<title>Boston - Real Lawyers Have Blogs</title>
<link>http://kevin.lexblog.com/articles/cool-stuff/</link>
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<copyright>Copyright 2008</copyright>
<lastBuildDate>Tue, 29 Apr 2008 07:55:03 -0800</lastBuildDate>
<pubDate>Tue, 29 Apr 2008 08:00:20 -0800</pubDate>
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<title>Boston Business Journal : Blogs a good way to enhance lawyer&apos;s reputation</title>
<description><![CDATA[<p>Nice <a href="http://sanjose.bizjournals.com/sanjose/othercities/boston/stories/2008/04/28/newscolumn5.html?b=1209355200^1625065">article</a> in yesterday's Boston Business Journal by Lisa van der Pool. Lisa was reporting on my presentation at the New England Legal Marketing Association's event, "How to Work a Room in the Digital Age: Social Networking for Law Firms."</p>

<p>Lisa's takeaways from my presentation:</p>

<ul><li>Blogs are good idea for lawyers. Especially if they want to package their legal musings in a zippy, readable way, shine up their firm's reputation and attract reporters looking for expert sources.</li><li>While not every individual lawyer has a flair for the conversational writing style that is the mainstay of a popular blog, "every type of practice area and every firm could benefit from blogging."</li>
<li>Lawyers should become familiar with social networking sites LinkedIn, Legal On Ramp, YouTube and Facebook.</li> <li>There are 2,000 law blogs today, and every day, four new law blogs are created.</li><li>75 percent of reporters scan blogs to find experts for articles -- which in turn could mean pretty valuable exposure to a lawyer and a firm.</li><li>Law firms are part of the media today. If you don't put information out there where it can be seen by influencers, then you're really missing something.</li></ul>

<p>Thanks for the report Lisa, especially the plug that LexBlog '...[Coaches lawyers on how best to present their blogs in terms of design, marketing and writing style -- so that they enhances their firms' reputations rather than damage them." She added "We're not going to let [law firms] embarrass themselves."</p>

<p>Thanks to the New England Chapter of the Legal Marketing Association and its President, <a href="http://www.linkedin.com/pub/4/462/684">Jeff Scalzi</a>, Director of Marketing at <a href="http://www.foleyhoag.com/">Foley Hoag</a>. First class event attended by what I understand was record crowd of over 80 legal marketing professionals.</p>

<p><a href="http://kevin.lexblog.com/Social Networking Boston LMA(1).ppt">Click here for a copy of my PowerPoint presentation </a>. The PowerPoint may not mean too much as the presentation drifted to subjects of keen interest to the audience.</p>

<p>Looks like I am doing encore presentations for Legal Marketing Chapters in Cleveland, Portland, and Seattle. If you need a speaker to cover a fun and what appears to be an in demand topic, give me a call. I'm cheap. ;)</p>]]></description>
<link>http://kevin.lexblog.com/2008/04/articles/cool-stuff/boston-business-journal-blogs-a-good-way-to-enhance-lawyers-reputation/</link>
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<category>Boston</category><category>Cool Stuff</category><category>Legal Marketing Association</category>
<pubDate>Tue, 29 Apr 2008 07:55:03 -0800</pubDate>
<author>kevin@lexblog.com (Kevin)</author>

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<item>
<title>Boston beautiful again today</title>
<description><![CDATA[<p>Trip to Boston is going great. A free day before flying back to Seattle this evening. Anyone wanting to get together for a cup of coffee, just holler. <a href="mailto:kevin@lexblog.com">Email</a> or cell (206 321 3627).</p>

<p>Presented at Legal Marketing Association yesterday. Large crowd of about 80 folks. Reviewed state of blogs and large law and the social networking tools law firms may want to use - and which ones that don't require their attention.</p>

<p>Followed with more informal briefing and discussion on similar topics with large law firm I hope to be working with. They've got excellent group of marketing people working with lawyers driven to use blogs and other social networking.</p>

<p>Out for a run along on the Charles earlier and now up towards financial district or Cambridge to hopefully meet with some folks.</p>]]></description>
<link>http://kevin.lexblog.com/2008/04/articles/cool-stuff/boston-beautiful-again-today/</link>
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<category>Boston</category><category>Cool Stuff</category>
<pubDate>Fri, 18 Apr 2008 07:41:05 -0800</pubDate>
<author>kevin@lexblog.com (Kevin)</author>

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<title>Beer for Bloggers : Boston this Wednesday</title>
<description><![CDATA[<p><img width="220" vspace="5" hspace="5" height="125" align="left" alt="Boston lawyer blog meetup" src="http://kevin.lexblog.com/Picture 15(2).png" /> As <a href="http://www.legaline.com/2008/04/boston-blawger-meetup-wednesday.html">Bob Ambrogi posted earlier</a>, we're having a law bloggers meetup this Wednesday the 16th in Boston. </p>

<p><a href="http://www.emmetspub.com/">Emmet's Pub</a> at 6 is the plan. Emmets is located at <a href="http://www.emmetspub.com/location.html">6 Beacon Street</a>. Bob says to email him to confirm details (his last at gmail.com).</p>

<p>In that I'm coming all the way from Seattle, Bob said the least Bostonians could do was buy me a beer. But in the LexBlog tradition started last month in Chicago, beer for bloggers is on us. Don't any tell Weston, LexBlog's CFO.</p>]]></description>
<link>http://kevin.lexblog.com/2008/04/articles/cool-stuff/beer-for-bloggers-boston-this-wednesday/</link>
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<category>Boston</category><category>Cool Stuff</category><category>beer</category><category>meetup</category>
<pubDate>Mon, 14 Apr 2008 20:38:26 -0800</pubDate>
<author>kevin@lexblog.com (Kevin)</author>

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<title>Law blogger meetup in Boston on April 16?</title>
<description><![CDATA[<p><img width="250" vspace="5" hspace="5" height="164" align="left" src="http://kevin.lexblog.com/Boston law blogs.jpg" alt="Boston law blogs" />I'll be in Boston for a few days the week of April 14. I'll be speaking to the Legal Marketing Association  New England chapter on Thursday as well as meeting with a few law firms about potential blog projects.</p>

<p>Anyone up for an 'impromptu' blogging lawyers meetup Wednesday evening April 16? We could meet for beers after work or maybe dinner somewhere convenient for anyone.</p>

<p>Just an idea at this point. But one of the joys of blogging is getting to meet all you guys - first online and then, when possible, in person.</p>]]></description>
<link>http://kevin.lexblog.com/2008/04/articles/cool-stuff/law-blogger-meetup-in-boston-on-april-16/</link>
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<category>Boston</category><category>Cool Stuff</category>
<pubDate>Fri, 04 Apr 2008 12:11:04 -0800</pubDate>
<author>kevin@lexblog.com (Kevin)</author>

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