When done right, Ed says, blogs are 'a powerful form of communication that continually connects me to actual and potential clients in ways I never anticipated.' Done wrong, blogs can be 'an unwelcome expense that produces little return on your effort, or even an ethical minefield.'

Ed covers, among other things, suggestions on policies for:

• Blog's focus and purpose
• Technology
• Expense and time
• Professional responsibility

And congrats to Ed on last night's UCLA win. Ed's Bruins slaughtered some poor soul in the first round of the NCAA's.