Social Media Principles

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ROR — Return on Relationships is how to measure social media

Relationships ROI social mediaHow does your law firm measure return on investment on social media? Likes, comments, followers, traffic or analytics? Big mistake. Good lawyers get their work from relationships and word of mouth. When measuring return on social media, measure with reputation and relationships in mind. Kristin Andree (@andreemedia), a marketing strategist and former director in the … Continue Reading

With iOS app, SlideShare a more valuable social sharing tool for law firms

slideshareAs The Next Web’s Josh Ong reported on Thursday, LinkedIn has released an iOS app for SlideShare, a first for LinkedIn’s presentation service. SlideShare is slide hosting service where users can upload files privately or publicly as PowerPoint, PDF, or Keynote presentations. Slide decks can then be viewed on the site itself or embedded on … Continue Reading

Facebook to court law blog networks?

Facebook blog publishersFor many publishers Facebook and other social media have become a more important driver of traffic than Google. In the case of Facebook, as reported by Digiday’s John McDermott (@mcdermott), it’s not soley because of changes to Facebook’s Newsfeed more prominently featuring publishers’ stories. …[T]here’s a human component to Facebook’s recent embrace of the publishing … Continue Reading

New York Court rules Facebook may be used for service

Facebook law blogSocial media is establishing itself as an effective and reliable means of communication in this country. Even on legal matters. A New York Family Court Magistrate has ruled that a Staten Island man may use Facebook to serve his ex-wife legal notice that his child support payments should cease upon his son turning 21. Per … Continue Reading

Google authorship may not be dead after all

Google authorshipFollowing Google’s announcement that they would no longer be displaying authors in search results we all thought Google authorship was dead. Me included. Internet marketing strategist, Pam Aungst (@PamAnnMarketing) writes this week that Authorship may not be dead after all. As way of background, Google Authorship enabled blog authors to connect the blog posts they … Continue Reading

Websites don’t generate business for law firms

law firm websitesThat’s the word from Lee Rosen (@leerosen), a North Carolina family law attorney and widely respected nationally in the areas of law firm management and marketing. Despite website vendors telling lawyers that their website will work like a money machine, your website only makes you findable, per Rosen. “It doesn’t cause anyone to go looking … Continue Reading

Lawyers turn to social media and blogging for professional development

lawyers social media professional developmentI was on a phone call recently with a major publisher discussing social media programs for lawyers. She asked in addition to the business development aspects of social media if lawyers were using social media for professional development. Great question on her part. Lawyers do use social media for professional development and they are not … Continue Reading

Social media exploding as percentage of marketing budgets

social media law firm marketing budgetMarketers are spending more than ever on social media, according to Duke University’s CMO Survey. From the Wall Street Journal’s Nathalie Tadena (@nftadena) reporting on the study: …[S]pending on social media outlets such as Facebook and Twitter currently represents 9% of marketing budgets and is expected to increase to more than 13% over the next … Continue Reading

Facebook appears to be expanding search

Facebook for lawyersFacebook is testing an expansion of its search feature, per TechCrunch’s Sarah Perez (@saraintampa). Facebook is enabling mobile users to search via keyword for old posts by friends, as well as content from pages they followed. The feature is only available to a small number of users for now. Called “Graph Search,” the feature was … Continue Reading

Will Twitter redesign entice more lawyers to join?

Twitter redesignAs reported Friday evening by the Wall Street Journal’s Yoree Koh (@YoreeKoh), Twitter, in the hope that more users will sign up and stick around, has redesigned its signup process. The redesign includes a number of new features. Christian Ostlien (@christianism), in product management at Twitter, tweeted that the redesign, in the works for months, … Continue Reading

Google authorship eliminated

Google authorshipIn a post by John Mueller (@JohnMu) a Webmaster Trends Analyst at Google, Google announced it was eliminating Google Authorship. If you have any doubt about Authorship being eliminated in entirety, read the discussion in the comments to Mueller’s post. Google Authorship enabled blog authors to connect the blog posts they published to their Google+ … Continue Reading

Facebook eliminating the junk in your News Feed

Facebook timelineAs reported by multiple sources this week, including Reed Albergotti (@WSJdigits) of the Wall Steer Journal, Facebook is cracking down on click bait. All too lawyers and other professionals I speak with complain about all the junk they see on Facebook. Part of the reason is that they don’t use it enough to help Facebook … Continue Reading

Blogging in parallel in Facebook

Facebook law blogWith the volume of people using Facebook and Facebook driving networking socially and business-wise, lawyers need to explore “blogging in Facebook.” I’m not referring to sharing one of your blog posts on Facebook, I am referring to posting in Facebook the type of piece you’d post on your blog, though a bit shorter. Management consultant … Continue Reading