Social Media Principles

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The legal digital media battle will be won on mobile – and social

legal digital media on mobile and social“The battle will be won on the smartphone,” New York Times CEO, Mark Thompson told the audience at the Code/Media conference Tuesday evening, reports Re/codes’s Peter Kafka (@pkafka) and Edmund Lee (@edmundlee). And mobile alone will not be enough, per Thompson. Gaining readership will require content sharing on third-party social networking platforms such as Facebook. … Continue Reading

Facebook patents method to determine a lawyer’s expertise

Facebook lawyer ratingThough not directed specifically at lawyers, Facebook has been granted a patent which identifies experts and their degree of influence. Rather than a directory of lawyers and other professionals rated by numbers or personal andectotes, Facebook will deliver something more valuable to both experts and the consumers of professional services. Here’s a diagram that charts … Continue Reading

Wash, Rinse and Repeat

Friends key to relationships“Clients become friends and friends become clients. Wash, rinse and repeat.” This from LexBlog Network member Deborah Wood DuBois, Senior Marketing Strategist at Minneapolis’ Winthrop & Weinstine, commenting on Facebook to my post yesterday on how to begin networking as a professional on Facebook. The point being that networking on Facebook nurtures relationships and friendships. So timely … Continue Reading

How can undergrads and law students best use blogs and social media?

Notre dame father HesburghI would welcome any ideas you have on how college students can blog and use other social media for professional development (learning) as well as networking to build relationships and word of mouth to gain employment upon graduation. It’s no pipe dream. I am hearing of law students from last year’s class who got jobs … Continue Reading

Are legal technology companies ready for bloggers at LegalTech 2015?

legaltechYou can tell it’s LegalTech time again. By LegalTech I am referring to ALM’s LegalTech Show in New York City the first week in February. It is the largest and, arguably, the most important legal technology show of the year. The show brings together lawyers, corporate leaders, legal technology companies, large consulting companies and law … Continue Reading

Facebook opening a whole new world of search for lawyers

Facebook lawyer ratingFacebook’s new keyword post search, mining one trillion of our posts, is akin to a whole new wing of the Internet, like websites by Google and knowledge by Wikipedia. This from TechCrunch’s Josh Constine (@joshconstine). With a search corpus that’s larger than Google’s you have to agree with him. Facebook represents a heck of a … Continue Reading

Twitter now tells you if anyone is listening to you

Twitter analyticsEver wonder if anyone is listening to items you share on Twitter? As of this week, Twitter analytics are available on its iPhone app that will show you how many impressions your tweets get and chart other engagement, including retweets and favorites. To reach your analytics on your iPhone, just click on one of your … Continue Reading

Social media activity does not reflect a lawyer’s ability

Social media measure abilityVeteran journalist, Tess Vigeland (@tessvigeland), writes in the Guardian that people have been co-opted into thinking that our social media activity reflects our abilities. Vigeland asked her agent how she could land more speaking engagements. The reply was to up her social media numbers. No surprise in Vigeland’s response. How do followers tell someone I … Continue Reading

Make it a 2015 resolution getting known as lawyer — through social media

social media resolution lawyerEstelle Metayer (@Competia), a leadership and strategic consultant has a nice piece in Sunday’s Globe and Mail challenging executives and professionals to make having a social media presence your goal for the coming year. She asks why not commit to launching yourself into the social media world? I’m referring to going beyond having your own … Continue Reading

Facebook dumps Bing. Are we looking at the next Google?

Facebook searchAs reported over the weekend by Reuters’ Alexei Oreskovic (@lexnfx), Facebook has stopped including results from Microsoft’s Bing search engine on its social networking site. The move comes as Facebook introduces Monday a search tool allowing users to search across comments and other information posted by their friends on Facebook. As Oreskovic explains, Facebook search … Continue Reading
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