Social Media Principles

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Is Twitter becoming less important?

Twitter for lawyersHardly. Twitter has been in and out of the news over the last couple months. Most of the coverage and commentary negative. Twitter has not realized its potential. Twitter has not experienced the success of Facebook. Twitter needs to refine its business model. Twitter needs to develop products. Twitter needs to replace its CEO, Dick … Continue Reading

New York Social Media Ethics Guidelines a roadmap or rabbit hole?

New York social media ethics guidelinesEarlier this week I received a courtesy copy of the New York State Bar Association’s Social Media Ethics Guidelines. The Guidelines were adopted by the New York State Bar Association Commercial and Federal Litigation Section. The rules will be considered by the New York State Bar Association’s house of delegates this weekend. Though nice to … Continue Reading

Why Facebook matters : 60% of millennials get news there

Millenials Facebook law firmsVeteran publishing and tech journalist, Mathew Ingram (@mathewi) reports  that 61% of millennials now get their political news from Facebook. Younger Internet users like to joke about how Facebook “is the new TV,” but in the case of political news consumption that appears to be literally true, according to a new study from the Pew Research Center for … Continue Reading

Can lawyers be people too?

lawyers people on FacebookFacebook can be a great professional and business development medium for lawyers. The problem is that lawyers don’t get social, they are not like other people on Facebook. Let me explain in the context of how I use Facebook. I use Facebook to meet and engage people as well as an excellent source of news … Continue Reading

Lawyers can now see detailed demographics on Twitter followers

Twitter audience insightsWant to see the interests of your Twitter followers, their occupation, their net worth and education? It’s now possible. Twitter introduced this morning a new tool to help users better understand their audience on Twitter. From Andrew Bragdon (@AndrewBragdon), Product Manager, Revenue: With audience insights, you can easily discover valuable insights about your followers and … Continue Reading

Could Facebook become a model for legal citations?

Facebook for lawyersJohn Barker (@contentbarker), Vice President of Strategy & Competitive Intelligence for Wolters Kluwer, asked this week, “What Can Legal Citators Learn from Facebook?“ Barker’s point being that social networking and social media drives discussion and collaboration around all topics today. We benefit from crowd wisdom. Why couldn’t our legal profession learn from Facebook as to how we … Continue Reading

Google running real-time tweets by lawyer name and tags

Twitter for lawyersTwitter is teaming up with Google to bring Twitter’s real-time content to Google’s search results. As Twitter’s Jana Messerschmidt (@janamal), VP Global Business Development & Platform announced a couple days ago, Google users will now see relevant Tweets in their search results within the Google app (iOS and Android) and mobile web. The desktop web version is … Continue Reading

New York Times begins publishing directly on Facebook

New York TImes FacebookSignaling just how important Facebook is for publishers, including law firms, The New York Times will begin a partnership with Facebook this week where the Times will publish articles and content directly to the social network’s News Feed. The content will be consumed free of charge by users. Buzzfeed, NBC News and National Geographic will join Facebook, Gabriel … Continue Reading

Has Facebook become the face of the Internet for Americans?

Facebook for lawyersFacebook wants to be your portal to the Internet, and it increasingly is, per a story by The Atlantic’s Adrienne La France (@adriennelaf). La France assembled seven powerful statistics from multiple sources, including the Pew Research Center, Nieman Journalism Lab, and Facebook itself to drive home the point. Nearly half of the adults who use the Internet report getting … Continue Reading

Could Facebook supplant YouTube for law firm video?

Facebook video lawyersLaw firms using video for marketing and business development have traditionally turned to YouTube for storing and distribution. But with the recent explosion of video on Facebook, it’s possible some law firms may soon choose Facebook over YouYube. From The Next Web’s Owen Williams (@ow) this week: Facebook video, which is relatively young in comparison … Continue Reading

New Twitter homepage for lawyers coming soon

New Twitter Home PageWell not exactly, but Charlotte Banks (@GSCharlotteB) of GeekSnack reports a new Twitter homepage for non-users is going live soon. Lawyers, by my calculations, are mostly non-users of Twitter. Though it may seem everyone around you is using Twitter and that it makes all the sense in the world to do so for staying abreast of legal … Continue Reading

Building social media equity and meeting people at LMA

social media equityThere’s been a good amount of discussion in sessions at the Legal Marketing Association Annual Conference today about building social media equity as a lawyer and law firm. Nancy Myrland (@nancymyrland), a legal marketing and social media strategist, discussed raising social media capital before you have a crisis at hand. A press release, press conference, or … Continue Reading

Rise in social networks make law blogs even more important

blogs travel on social networksFunny thing happened with the advent of and increasing use of social networks. Law blogs became more important. Popular discussion of late has been that with the increasing use of social networks (Twitter, LinkedIn, and Facebook) blogs have become less important. After all, all of your clients, prospective clients and their influencers (bloggers, traditional media, … Continue Reading