Social Media Principles

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Facebook opening a whole new world of search for lawyers

Facebook lawyer ratingFacebook’s new keyword post search, mining one trillion of our posts, is akin to a whole new wing of the Internet, like websites by Google and knowledge by Wikipedia. This from TechCrunch’s Josh Constine (@joshconstine). With a search corpus that’s larger than Google’s you have to agree with him. Facebook represents a heck of a … Continue Reading

Twitter now tells you if anyone is listening to you

Twitter analyticsEver wonder if anyone is listening to items you share on Twitter? As of this week, Twitter analytics are available on its iPhone app that will show you how many impressions your tweets get and chart other engagement, including retweets and favorites. To reach your analytics on your iPhone, just click on one of your … Continue Reading

Social media activity does not reflect a lawyer’s ability

Social media measure abilityVeteran journalist, Tess Vigeland (@tessvigeland), writes in the Guardian that people have been co-opted into thinking that our social media activity reflects our abilities. Vigeland asked her agent how she could land more speaking engagements. The reply was to up her social media numbers. No surprise in Vigeland’s response. How do followers tell someone I … Continue Reading

Make it a 2015 resolution getting known as lawyer — through social media

social media resolution lawyerEstelle Metayer (@Competia), a leadership and strategic consultant has a nice piece in Sunday’s Globe and Mail challenging executives and professionals to make having a social media presence your goal for the coming year. She asks why not commit to launching yourself into the social media world? I’m referring to going beyond having your own … Continue Reading

Facebook dumps Bing. Are we looking at the next Google?

Facebook searchAs reported over the weekend by Reuters’ Alexei Oreskovic (@lexnfx), Facebook has stopped including results from Microsoft’s Bing search engine on its social networking site. The move comes as Facebook introduces Monday a search tool allowing users to search across comments and other information posted by their friends on Facebook. As Oreskovic explains, Facebook search … Continue Reading

Financial advisors realize business development gains through social media

financial-advisor-social-mediaLawyers aren’t the only professionals using social media for business development. Hearsay Social’s Meghan Herfkens Hency (@mherf) reports that 75% of financial advisors are using social media for client development. This per Putnam Investments 2014 Social Advisor Study released this week. It’s working too. 66% of financial advisors have gained new clients through social media, … Continue Reading

It takes an entire law firm using social media to distribute content

Social media delivers law firm contentIf a law firm wants to succeed in generating readership of their thought leadership pieces, whether blog posts, articles, or whitepapers going forward, the firm best have everyone at the law firm using social media. Over one half of the users of Twitter and Facebook get their news and information from these social networks, reports … Continue Reading

Will Facebook be your newspaper of the future?

Lawyers complete profile on FacebookInstead of newspaper moguls and editors deciding the news everyone sees, Facebook’s algorithms can tailor the news to the interests of the individual, delivering a mix of world news, community events, and updates about friends and family. This from Rob Lever (@rleverafp) reporting that Facebook is realizing its goal of becoming the personalized newspaper for … Continue Reading

Nuts and bolts of social networking and social media for Utah Bar Association

6607825369_3a8771309a_bDownload a copy of Nuts and Bolts of social networking and social media by Kevin OKeefe here (pdf).  Professional and business development in the law is all about relationships and word of mouth. Never before have lawyers been presented the opportunity to build relationships and word of mouth the way the Internet allows lawyers to … Continue Reading

Social media platforms are cultures

social media culture law firmsBusinesses need to show respect for each social media platform writes social media consultant and author, Jay Izso (@internetdoctor), in Entrepreneur Magazine this morning. It’s all about culture. McDonalds’ menu doesn’t work in India, says Izso, where for many the cow is sacred, so it’s the Chicken Maharaja Mac. The same is true for businesses … Continue Reading
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