Social Media Principles

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Social media exploding as percentage of marketing budgets

social media law firm marketing budgetMarketers are spending more than ever on social media, according to Duke University’s CMO Survey. From the Wall Street Journal’s Nathalie Tadena (@nftadena) reporting on the study: …[S]pending on social media outlets such as Facebook and Twitter currently represents 9% of marketing budgets and is expected to increase to more than 13% over the next … Continue Reading

Facebook appears to be expanding search

Facebook for lawyersFacebook is testing an expansion of its search feature, per TechCrunch’s Sarah Perez (@saraintampa). Facebook is enabling mobile users to search via keyword for old posts by friends, as well as content from pages they followed. The feature is only available to a small number of users for now. Called “Graph Search,” the feature was … Continue Reading

Will Twitter redesign entice more lawyers to join?

Twitter redesignAs reported Friday evening by the Wall Street Journal’s Yoree Koh (@YoreeKoh), Twitter, in the hope that more users will sign up and stick around, has redesigned its signup process. The redesign includes a number of new features. Christian Ostlien (@christianism), in product management at Twitter, tweeted that the redesign, in the works for months, … Continue Reading

Google authorship eliminated

Google authorshipIn a post by John Mueller (@JohnMu) a Webmaster Trends Analyst at Google, Google announced it was eliminating Google Authorship. If you have any doubt about Authorship being eliminated in entirety, read the discussion in the comments to Mueller’s post. Google Authorship enabled blog authors to connect the blog posts they published to their Google+ … Continue Reading

Facebook eliminating the junk in your News Feed

Facebook timelineAs reported by multiple sources this week, including Reed Albergotti (@WSJdigits) of the Wall Steer Journal, Facebook is cracking down on click bait. All too lawyers and other professionals I speak with complain about all the junk they see on Facebook. Part of the reason is that they don’t use it enough to help Facebook … Continue Reading

Blogging in parallel in Facebook

Facebook law blogWith the volume of people using Facebook and Facebook driving networking socially and business-wise, lawyers need to explore “blogging in Facebook.” I’m not referring to sharing one of your blog posts on Facebook, I am referring to posting in Facebook the type of piece you’d post on your blog, though a bit shorter. Management consultant … Continue Reading

Why Twitter timeline changes are not a bad thing

Twitter timeline changeTwitter is now adding content it thinks you would like to see into your home timeline. Despite many people crying foul, I think this move may be a positive one for all Twitter users, new ones and veterans. Until now, your home timeline has displayed only tweets from Twitter users you have chosen to follow. You … Continue Reading

YouTube exploding : Opportunity for independent coverage of lawyers

YouTube for Law FirmsRather than lawyers and law firms producing video coverage of themselves, YouTube represents an opportunity for lawyers to be included in independent video coverage conducted and produced by third parties. YouTube’s growth is staggering. More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month —that’s … Continue Reading

Social media is indispensable tool for lawyers : New York State Bar

8242574584_d092ef997c_z“Social media networks such as LinkedIn, Twitter and Facebook are becoming indispensable tools used by legal professionals and those with whom they communicate.” This from the Social Media Committee of the Federal and Commercial Litigation Section of the New York Bar Association, in issuing ethical guidelines on social media. Look at the onus the New … Continue Reading

We’re still social, technology just changes how we socialize

Are the above situations any different? Are people socializing any less? As Techdirt’s Tim Cushing (@TimCushing) penned last Friday, technology doesn’t make us less social, it only changes the way we socialize. A newspaper, like a smartphone, can be more entertaining in some situations. Yes, the printed word, applied to paper, is more interesting than … Continue Reading

Law firms should empower lawyers to market themselves and build personal brands

resslerlogo1Lawyers harnessing the power of social media to build their personal brands often butt heads with law firm leaders and marketing professionals looking to grow the firm’s brand. Many law firms would rather hold on to tradition and routine so as not to ruffle feathers than to empower and support young rainmakers looking to use … Continue Reading
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