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LinkedIn new mobile app increasing referral traffic to blogs

LinkedIn referral trafficI shared earlier this week that third party publishers, including bloggers, are seeing a big jump in referral traffic from LinkedIn. By sharing their posts in status updates, as opposed to publishing on LinkedIn, third party publishers are getting their posts seen in LinkedIn’s content curator, Pulse, and in LinkedIn users’ feeds. The Business Insider’s … Continue Reading

Using LinkedIn on your smartphone for blog post ideas

LinkedIn mobile app blog postsIf you are like most Americans, you are spending more and more time on your smartphone. Whether reading email, following Twitter, scrolling through your NewsFeed on Facebook or accepting requests to connect on LinkedIn, you are as apt to be using your iPhone or android as your laptop. Not only is your smartphone more convenient, … Continue Reading

8 reasons LinkedIn publishing is not going to kill law blogs

law blogs linkedIn publishingI remember having a “mini heart attack” in 2006 when Google migrated the Blogger blog publishing service it had acquired onto Google’s servers and incorporated Blogger into Google’s main menu. How were independent law blogs going to survive? Blogger blogs would appear higher in search. Blogger blogs would get more traffic. Blogger blogs were going … Continue Reading

5 LinkedIn privacy tips every lawyer should know

4278432941_5cb085182e_zElyse Hackney (@ecoopers), a customer success executive at Hearsay Social, recently shared 5 LinkedIn privacy tips for financial advisors. After I shared her tips on Twitter, Hackney was kind enough to allow me to share, liberally, her advice with you. Like financial services, the legal profession places a premium on privacy. At the same time, lawyers ought not … Continue Reading

Flaws in LinkedIn publishing platform apt to limit benefits for professionals

20140301-173447.jpgThe Washington Post’s Sarah Halzak (@sarahhalzack) reports that with its launch of a new feature that allows LinkedIn members to publish blog-post-style content, LinkedIn is hoping to become the virtual town square for professionals to publish, read, and network. I don’t disagree with Ryan Roslansky (@ryos), LinkedIn’s head of content products, who told Halzak: That’s … Continue Reading

A farm team for Influencers? LinkedIn’s open publishing platform

20140219-224454.jpgThat’s how ReadWrite’s Owen Thomas (@owenthomas) describes LinkedIn’s expansion of its personal publishing platform from a hand selected group of business professionals described as “Influencers.” Thomas’ description is a far cry from re/code’s Mike Iassac’s (@mikeissac) proclamation this morning that with LinkedIn’s publishing tools everyone is now a professional blogger. LinkedIn’s Ryan Roslansky (@ryos) shared … Continue Reading

Take your law blog on the road to LinkedIn

If you’re like me, you are seeing much more engagement of your blog posts on other social networks than on your blog itself. Rather than your network commenting on your blog ‘on your blog’ they’re commenting on your blog posts elsewhere. First off, law blogs have always gotten few, if any, comments for a number … Continue Reading

LinkedIn’s new Showcase Pages perfect fit for law firm practice groups

LinkedIn’s Monetization Product Manager, Aviad Pinkovezky, announced this morning the addition of Showcase Pages. Company pages are excellent for portraying a company as a whole, but what about  a brand, a business unit, or an initiative? Showcase Pages enable companies to create dedicated pages within LinkedIn that highlight different aspects of their business and build relationships with the … Continue Reading

LinkedIn drives more traffic to law firm websites than all other social media combined

Need motivation to complete your firm’s company page on LinkedIn and to get your lawyers using LinkedIn? Here it is. LinkedIn generates more traffic for corporate websites than all the other social platforms combined. This per an Investis IQ Audience Insight Report (pdf). Steve Rayson (@steverayson), cofounder of an e-learning provider and B2B marketing professional, provides a … Continue Reading

How to optimize your law firm’s LinkedIn company page

Kate McKinney and Kiran Ross of K2Media (@k2mediakc) had a great piece in the Kansas City Business Journal this morning on maximizing your LinkedIn profile. Covered optimizing your personal and company profiles as well as tips on increasing your authority. With company profiles not discussed as much as individual profiles, I thought their insight on … Continue Reading

LinkedIn Sponsored Updates an opportunity for law firms

LinkedIn announced today the introduction of ‘Sponsored Updates,’ allowing publishers to pay to get their media seen ala the sponsored updates on Facebook. From LinkedIn’s Vice President of Product Management, David Hahn: Marketers are increasingly leveraging content to inform, educate, and inspire their current and prospective customers. But the high quality content they’ve produced – … Continue Reading

LinkedIn Endorsements–value or noise?

Matt Asay (@mjasay), VP, Business Development & Corporate Strategy at 10gen, is a little skeptical on the value of Linked Endorsements. LinkedIn Endorsements may be the fastest-growing new product launch in the history of LinkedIn, but it is also arguably the most pointless. Launched as a lightweight way to recommend colleagues so as to boost … Continue Reading

LinkedIn as a media company?

Eliza Kern (@elizakern) of GigaOm wrote yesterday that data is the reason LinkedIn wants to be a media company. Talent Solutions (recruiting) and premium subscriptions make up almost 80% of LinkedIn’s revenue, so why the desire to grow the content areas such as LinkedIn Today (curated news) and Influencers (thought leader blog posts)? To grow … Continue Reading

Socialization of LinkedIn a networking opportunity for lawyers

Tech reporter for the LA Times, Paresh Dave (@peard33), writes that LinkedIn is becoming more like other social networks. With the new LinkedIn feature that lets individuals and companies share photos, documentates, and presentations in status updates, Dave sees LinkedIn getting in direct competition with Twitter, Facebook, and Tumblr. From Itamar Orgad (@iorgad), LinkedIn’s Senior Product Manager, … Continue Reading

Nine of ten executives use LinkedIn often

If I use LinkedIn, what’ll it do for me? That was a ‘Why should I?’ question thrown at a marketing director by a principal in a New York City law firm this week. I was asked by the marketing director to help them respond. There are ought to be special place in heaven for marketing … Continue Reading