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Could Facebook supplant YouTube for law firm video?

Facebook video lawyersLaw firms using video for marketing and business development have traditionally turned to YouTube for storing and distribution. But with the recent explosion of video on Facebook, it’s possible some law firms may soon choose Facebook over YouYube. From The Next Web’s Owen Williams (@ow) this week: Facebook video, which is relatively young in comparison … Continue Reading

New Twitter homepage for lawyers coming soon

New Twitter Home PageWell not exactly, but Charlotte Banks (@GSCharlotteB) of GeekSnack reports a new Twitter homepage for non-users is going live soon. Lawyers, by my calculations, are mostly non-users of Twitter. Though it may seem everyone around you is using Twitter and that it makes all the sense in the world to do so for staying abreast of legal … Continue Reading

Building social media equity and meeting people at LMA

social media equityThere’s been a good amount of discussion in sessions at the Legal Marketing Association Annual Conference today about building social media equity as a lawyer and law firm. Nancy Myrland (@nancymyrland), a legal marketing and social media strategist, discussed raising social media capital before you have a crisis at hand. A press release, press conference, or … Continue Reading

Rise in social networks make law blogs even more important

blogs travel on social networksFunny thing happened with the advent of and increasing use of social networks. Law blogs became more important. Popular discussion of late has been that with the increasing use of social networks (Twitter, LinkedIn, and Facebook) blogs have become less important. After all, all of your clients, prospective clients and their influencers (bloggers, traditional media, … Continue Reading

Using LinkedIn on your smartphone for blog post ideas

LinkedIn mobile app blog postsIf you are like most Americans, you are spending more and more time on your smartphone. Whether reading email, following Twitter, scrolling through your NewsFeed on Facebook or accepting requests to connect on LinkedIn, you are as apt to be using your iPhone or android as your laptop. Not only is your smartphone more convenient, … Continue Reading

The legal digital media battle will be won on mobile – and social

legal digital media on mobile and social“The battle will be won on the smartphone,” New York Times CEO, Mark Thompson told the audience at the Code/Media conference Tuesday evening, reports Re/codes’s Peter Kafka (@pkafka) and Edmund Lee (@edmundlee). And mobile alone will not be enough, per Thompson. Gaining readership will require content sharing on third-party social networking platforms such as Facebook. … Continue Reading

Facebook patents method to determine a lawyer’s expertise

Facebook lawyer ratingThough not directed specifically at lawyers, Facebook has been granted a patent which identifies experts and their degree of influence. Rather than a directory of lawyers and other professionals rated by numbers or personal andectotes, Facebook will deliver something more valuable to both experts and the consumers of professional services. Here’s a diagram that charts … Continue Reading

Wash, Rinse and Repeat

Friends key to relationships“Clients become friends and friends become clients. Wash, rinse and repeat.” This from LexBlog Network member Deborah Wood DuBois, Senior Marketing Strategist at Minneapolis’ Winthrop & Weinstine, commenting on Facebook to my post yesterday on how to begin networking as a professional on Facebook. The point being that networking on Facebook nurtures relationships and friendships. So timely … Continue Reading

How can undergrads and law students best use blogs and social media?

Notre dame father HesburghI would welcome any ideas you have on how college students can blog and use other social media for professional development (learning) as well as networking to build relationships and word of mouth to gain employment upon graduation. It’s no pipe dream. I am hearing of law students from last year’s class who got jobs … Continue Reading

Are legal technology companies ready for bloggers at LegalTech 2015?

legaltechYou can tell it’s LegalTech time again. By LegalTech I am referring to ALM’s LegalTech Show in New York City the first week in February. It is the largest and, arguably, the most important legal technology show of the year. The show brings together lawyers, corporate leaders, legal technology companies, large consulting companies and law … Continue Reading
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