“We can’t all have “geniuses” representing our brand like Apple does, but never underestimate how brands can be personified by the simplest virtual and face-to-face social communication.” This from Christa Carone (@ChristaCarone), CMO for Xerox, in a piece in the Harvard Business Review last month on the power of a CMO leading by example in… Continue Reading
Category Archives: Social Media & Networking
Subscribe to Social Media & Networking RSS FeedFlipboard new sharing feature : Easy enough for caveman lawyers
Flipboard has updated its sharing feature on the iPhone, iPad, and presumably, the Android. Flipboard, a personalized magazine of articles and posts created from your feeds and social network, is extremely popular with lawyers because of its non-techie, eloquent interface for receiving and reading customized news. While reading content, not as many lawyers share what… Continue Reading
Facebook remains top social network, Google+, 2nd, and YouTube, 3rd
Steven Vaughan-Nichols (@sjvn) reports in ZDNet that Facebook remains the top social network with Google+ and YouTube battling for second. Facebook’s being number one with 1.1 billion members is not a surprise. EMarketer believes that just over half, 51 percent, of all internet users visit Facebook at least once a month. The company also stated that… Continue Reading
Why social media for lawyers is not going away
Tara Alemany, the founder of Aleweb Social Marketing, writes that social media is not going away because it’s all about relationships. People buy from individuals they know, like and trust. Social media makes you approachable, establishes your expertise, and allows you greater interaction with your readers than ever before. A word of mouth reputation is… Continue Reading
Nine of ten executives use LinkedIn often
If I use LinkedIn, what’ll it do for me? That was a ‘Why should I?’ question thrown at a marketing director by a principal in a New York City law firm this week. I was asked by the marketing director to help them respond. There are ought to be special place in heaven for marketing… Continue Reading
90% of affluent use social media professionally : LinkedIn study
Want to influence the affluent when it comes to their hiring of a lawyer? Use social media. Nearly 90 percent of affluent consumers use social media, and do so for professional reasons per James Dohnert (@jamesdohnert), referencing a recent study by LinkedIn. The study measuring consumers interaction with financial institutions is highly relevant to law… Continue Reading
LinkedIn is 10 years old : Now a personal CRM system for lawyers
LinkedIn turned 10 years old over the weekend. Rising from the depths of a dot com Winter, as co-founder, Reid Hoffman, called it, LinkedIn is now a successful public company with over 225 million members and almost $325 million in quarterly revenue. I found LinkedIn pretty scary when I first saw it in 2003. Why… Continue Reading
Social Media Summit for Law Firms : Join me in NYC on May 9
I’ll be in New York City next week for a half-day Social Media Marketing Summit for Law Firms being put on by the Business Development Institute. On behalf of LexBlog, InsideCounsel, the Metro New York Chapter of The Legal Marketing Association, and the New York City Bar Association, I invite you to attend. There are… Continue Reading
Committing to social media as lawyer : Because it matters
Even after practicing law for 36 years, Joe Masiuk (@floodmasiuk) writes in a wonderful post at Avvo’s Lawyernomics that he’s committed to social media for the long haul. Masiuk, who does estate planning and elder law work in Southampton, PA, is no ‘rah-rah social media guy.’ He’s “more of the relationship-oriented, conversational, visual, touchy-feely type.”… Continue Reading
Personalized invite to connect on LinkedIn : You have to do it
I have received over 100 requests to connect on LinkedIn in the last three weeks. It’s hard to keep up with them all. I don’t just do a quick look at the name and title and hit ‘Accept.’ I open the person’s profile, see what they’re doing now, and what they’ve done historically. More often… Continue Reading
Twitter is a reporter’s dream : Opportunity awaits lawyers
Twitter is a reporter’s dream, per Janine Gibson (@janinegibson), Editor in Chief of the Guardian US, speaking today at the Social Media Summit presented by the New York Times, Knight Foundation, and the BBC Academy’s College of Journalism. “Twitter is always first with news now,” New York Times President, Mark Thompson, told the Summit, “TV… Continue Reading
LinkedIn mobile upgrade a big win for lawyers
LinkedIn hadn’t updated its mobile app since 2011. The experience showed it. The mobile experience on LinkedIn, whether on a smart phone or tablet, was poor, at best, and a black eye for the company. Two months ago, I blogged that LinkedIn needed to clean up its mobile experience for the legal profession. Well they… Continue Reading
Law firms need to be publishing blogs and using LinkedIn : Bloomberg Law TV interview with John Corey
If you’re a law firm, you need to be publishing blogs and using LinkedIn. That’s the word from Lee Pacchia (@leepacchia), WebTV Host at Bloomberg Law, in wrapping his interview with John Corey (@jecorey), President and Founding Partner of Green Target Global Group. Pacchia was interviewing Corey about the 2013 In-House Counsel New Media Engagement Survey… Continue Reading
Will social networks sink in a sea of legal industry spam?
Business networking strategist, Andy Lopata (@andylopata), asked yesterday in the Huffington Post, “Will LinkedIn sink in a sea of spam?” As the owner of a group on LinkedIn I have to waste a frustrating amount of time moderating spam posts in the discussion forum. The spam will range from completely unrelated posts dumped in the… Continue Reading
Worried your lawyers will blog or share something stupid online? Don’t be
Many lawyers and law firms don’t blog or use other social media out of fear they’ll write something they’ll regret. Is this self inflicted paralysis warranted? No, according to research (pdf) performed by Carnegie Mellon PhD student Sauvik Das and Facebook’s Adam Kramer. Seventy one percent of all the [Facebook] users surveyed engaged in some self-censorship either on… Continue Reading