Social Media Principles

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Facebook dumps Bing. Are we looking at the next Google?

Facebook searchAs reported over the weekend by Reuters’ Alexei Oreskovic (@lexnfx), Facebook has stopped including results from Microsoft’s Bing search engine on its social networking site. The move comes as Facebook introduces Monday a search tool allowing users to search across comments and other information posted by their friends on Facebook. As Oreskovic explains, Facebook search … Continue Reading

Financial advisors realize business development gains through social media

financial-advisor-social-mediaLawyers aren’t the only professionals using social media for business development. Hearsay Social’s Meghan Herfkens Hency (@mherf) reports that 75% of financial advisors are using social media for client development. This per Putnam Investments 2014 Social Advisor Study released this week. It’s working too. 66% of financial advisors have gained new clients through social media, … Continue Reading

It takes an entire law firm using social media to distribute content

Social media delivers law firm contentIf a law firm wants to succeed in generating readership of their thought leadership pieces, whether blog posts, articles, or whitepapers going forward, the firm best have everyone at the law firm using social media. Over one half of the users of Twitter and Facebook get their news and information from these social networks, reports … Continue Reading

Will Facebook be your newspaper of the future?

Facebook as our persoanlized newspaperInstead of newspaper moguls and editors deciding the news everyone sees, Facebook’s algorithms can tailor the news to the interests of the individual, delivering a mix of world news, community events, and updates about friends and family. This from Rob Lever (@rleverafp) reporting that Facebook is realizing its goal of becoming the personalized newspaper for … Continue Reading

Nuts and bolts of social networking and social media for Utah Bar Association

6607825369_3a8771309a_bDownload a copy of Nuts and Bolts of social networking and social media by Kevin OKeefe here (pdf).  Professional and business development in the law is all about relationships and word of mouth. Never before have lawyers been presented the opportunity to build relationships and word of mouth the way the Internet allows lawyers to … Continue Reading

Social media platforms are cultures

social media culture law firmsBusinesses need to show respect for each social media platform writes social media consultant and author, Jay Izso (@internetdoctor), in Entrepreneur Magazine this morning. It’s all about culture. McDonalds’ menu doesn’t work in India, says Izso, where for many the cow is sacred, so it’s the Chicken Maharaja Mac. The same is true for businesses … Continue Reading

Law firms need to identify their online rainmakers

rainmaker lawyer social mediaThe majority of law firms treat all lawyers as equals when it comes to their ability to develop business through online networking. Networking online through blogging and the use of other social media, including LinkedIn, Twitter, and Facebook, is all about building relationships and word of mouth. The same as business development offline. Ideally, they’re … Continue Reading

Flipboard update integrates Zite’s technology

FlipboardGreat news for lawyers. As reported by VentureBeat’s Tom Cheredar (@TChed), Flipboard’s latest update integrates Zite’s suggested content feature. At the heart of “Flipboard 3.0″ is deep integration of technology from Zite, the mobile news recommendation service Flipboard acquired from CNN back in March. Zite is known for being able to recommend a large selection … Continue Reading

Community versus content

legal community versus contentWhen I think of community, I think of people. When I think of content I think of stuff. The Internet, to me, is all about community. The Internet is not about content marketing. AOL, America’s first entry onto the net, was all community. One community after another formed around message boards on thousands of different … Continue Reading
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