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Category Archives: Social Media Principles

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Facebook infamous mood testing a big to do about nothing?

My first reaction to word of the Facebook mood study was that it’s totally unethical and is going to set Facebook back a ways. I couldn’t figure out why Facebook couldn’t see it that way and wasn’t responding accordingly. But after realizing that advertisers and marketers test our moods in response to color, sounds, pictures,… Continue Reading

Can law firm CMO’s ignore becoming influential on Twitter?

General Electric, SAP, Salesforce, General Mills, Cisco, Gap, and Dell are just some of the major companies whose CMO’s are taking a center stage on Twitter for the sake of their companies–and their personal brands. This from Forbe’s Jennifer Rooney (@jenny_rooney) reporting on the most influential CMO’s on Twitter. It turns out the most influential… Continue Reading

Instagram for marketing and relationship building for lawyers

Almost 20% of adults use Instagram, a photo/video sharing social network owned by Facebook. Though I have an Instagram account and use it occasionally, I have not thought of Instagram for marketing and business development. I may need to rethink things after reading a piece by realtor, Emily Medvec (@emilymedvec) in the Santa Fe New… Continue Reading

Helping others may be all it takes to market via social media

Lawyers and law firms struggle with how to use social media for marketing and business development. Ironically, using social media effectively may just require helping clients and others in your community. Orange County IP lawyer, Sandra Thompson (@PatentDoc), shared yesterday that helping others goes a long way in social media. First, help your clients. You… Continue Reading

“Buy Legal Services Now” on Twitter

Don’t laugh. Buying legal services with the click of a button on Twitter is upon us. Mashable’s Kurt Wagner (@kurtwagner8) reports that shopping within your Twitter Timeline is not far off. A new “Buy now” button appeared on multiple tweets Monday, all of which included products that link back to a shopping site. The button… Continue Reading

How Facebook works for professional networking by lawyers

Yesterday morning I was meeting with about 25 lawyers from a good Southern California law firm. The topic of discussion was how to use today’s tools to network through the Internet for business development. We covered a lot of ground in 90 minutes, but the topic which generated the most give and take was Facebook…. Continue Reading

Social media for lawyers in rural America

Birmingham Attorney, Keith Lee (@associatesmind), shared some wonderful reflections on practicing in a rural area in a post at Above the Law yesterday. Before my partners and I started our own firm, I worked for a small insurance defense firm. It was a statewide practice, as most insurance firms are. Often times I would have… Continue Reading

Facebook still reigns among teens

Every time I mention the potential of Facebook, I hear that Facebook is on the decline, that younger people are no longer using Facebook. Not the case. Per Derek Thompson (@DKThomp), a senior editor at The Atlantic, aside from YouTube, Facebook and Instagram (owned by Facebook) are the most popular social networks in the country… Continue Reading

What’s the difference between content marketing and social media?

Content marketing has been around for centuries while social, including blogging, represents a new medium that has never existed before. Kind of ironic in that many law firms, lawyers, and marketing professionals are couching content marketing as something new, and even an offshoot of social media. Marketing consultant and best selling author, Jay Baer (@jaybaer),… Continue Reading

8 reasons LinkedIn publishing is not going to kill law blogs

I remember having a “mini heart attack” in 2006 when Google migrated the Blogger blog publishing service it had acquired onto Google’s servers and incorporated Blogger into Google’s main menu. How were independent law blogs going to survive? Blogger blogs would appear higher in search. Blogger blogs would get more traffic. Blogger blogs were going… Continue Reading

Professional engagement on Facebook far exceeds Twitter

Why am I starting to like Facebook so much? This afternoon I asked a question on Facebook about law firm’s vetting lawyers’ blog posts before publishing them. I received responses from 8 law firm and legal industry professionals in a thread of 21 total posts. That was over only two or three hours. I asked… Continue Reading

Two legal companies doing Twitter the right away

If I see a Tweet like the above, I feel pretty good. And why not? LexisNexis (@LexisNexis) is a multi-billion dollar company with over 20,000 Twitter followers — including executives in their parent company, Reed Elsevier, most LexisNexis employees, and a who’s who in the legal profession. We all have a little ego. We all… Continue Reading

Where’s the cash?

The well-followed on social media are cashing in on their influence Jenna Wortham (@jennydeluxe) reports in a New York Times story this morning. Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online…. Continue Reading