Social Media Principles

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Will Facebook be your newspaper of the future?

Facebook as our persoanlized newspaperInstead of newspaper moguls and editors deciding the news everyone sees, Facebook’s algorithms can tailor the news to the interests of the individual, delivering a mix of world news, community events, and updates about friends and family. This from Rob Lever (@rleverafp) reporting that Facebook is realizing its goal of becoming the personalized newspaper for … Continue Reading

Nuts and bolts of social networking and social media for Utah Bar Association

6607825369_3a8771309a_bDownload a PDF copy of this post here.    Professional and business development in the law is all about relationships and word of mouth. Never before have lawyers been presented the opportunity to build relationships and word of mouth the way the Internet allows lawyers to do so today. The key for lawyers is learning … Continue Reading

Social media platforms are cultures

social media culture law firmsBusinesses need to show respect for each social media platform writes social media consultant and author, Jay Izso (@internetdoctor), in Entrepreneur Magazine this morning. It’s all about culture. McDonalds’ menu doesn’t work in India, says Izso, where for many the cow is sacred, so it’s the Chicken Maharaja Mac. The same is true for businesses … Continue Reading

Law firms need to identify their online rainmakers

rainmaker lawyer social mediaThe majority of law firms treat all lawyers as equals when it comes to their ability to develop business through online networking. Networking online through blogging and the use of other social media, including LinkedIn, Twitter, and Facebook, is all about building relationships and word of mouth. The same as business development offline. Ideally, they’re … Continue Reading

Flipboard update integrates Zite’s technology

FlipboardGreat news for lawyers. As reported by VentureBeat’s Tom Cheredar (@TChed), Flipboard’s latest update integrates Zite’s suggested content feature. At the heart of “Flipboard 3.0″ is deep integration of technology from Zite, the mobile news recommendation service Flipboard acquired from CNN back in March. Zite is known for being able to recommend a large selection … Continue Reading

Community versus content

legal community versus contentWhen I think of community, I think of people. When I think of content I think of stuff. The Internet, to me, is all about community. The Internet is not about content marketing. AOL, America’s first entry onto the net, was all community. One community after another formed around message boards on thousands of different … Continue Reading

Is Ello something — or not?

ello for lawyersNow that the social network, Ello, has raised $6 million in venture capital, $5.5 million of which was announced today, you can expect to start hearing a lot more about it. Ello has been billed by some as the anti-Facebook in that it claims not to leverage users’ data in any way. Ello’s said it … Continue Reading

Facebook becoming essential for law blog distribution

law blog distribution on FacebookWhen we founded LexBlog blog posts were delivered directly to readers via RSS feeds, email subscription, and users bookmarking blogs, in addition to Google searches. Fast forward 11 years and Facebook, with Google, dominates media distribution. Readers are no longer receiving blogs directly. Blog posts are being distributed socially. From Frédéric Filloux (@filloux), general manager … Continue Reading

Do general counsel understand how blogging and social media build relationships?

lawyers attorney social networkFollowing tweets from the Legal Marketing Tech Conference in San Francisco (‪#‎lmatech‬) this AM, I got the sense that general counsel for companies valued relationships first when they select lawyers and law firms, but questioned the value of lawyers using blogs and other social media for business development. Seems like a disconnect. Blogs and other … Continue Reading

Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobileWhen publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

Putting Social Media to Work for You : ABA Webinar on Friday

ABA social media WebinarI have the pleasure of presenting at an ABA Webinar on social media this Friday. I’ll be joined by Nicole Black (@nikiblack), Director of Business Development at MyCase and a widely recognized authority on social media. We’ll cover social media principals, blogging, LinkedIn, Twitter, and Facebook. The focus will be embracing what is now ubiquitous … Continue Reading

ROR — Return on Relationships is how to measure social media

Relationships ROI social mediaHow does your law firm measure return on investment on social media? Likes, comments, followers, traffic or analytics? Big mistake. Good lawyers get their work from relationships and word of mouth. When measuring return on social media, measure with reputation and relationships in mind. Kristin Andree (@andreemedia), a marketing strategist and former director in the … Continue Reading
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