The Atlantic’s web audience has jumped from 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008. How so? Not because of SEO. The Atlantic’s online success has come from having insightful columnists and capitalizing on the importance of social networks and social media. This per Mashable’s Associate Editor, Lauren Indvik (@laureni), in… Continue Reading
Category Archives: SEO
Subscribe to SEO RSS FeedMaking rain
I’m sitting in the back of my local coffee shop this morning. It’s a good place to work on the weekend. No one talks of matters that make up my time in the office or traveling. This morning though the next table is abuzz of SEO, analytics, and keywords related to a law practice. I… Continue Reading
Former Google Exec : Social networks are killing Google search
Former Google executive Stafford Masie (@staffordmasie) believes that traditional search is dying because users are choosing to query their friends and followers on services like Facebook, Twitter, and Tumblr. This in an interview with Emil Protalinski (@EmilProtalinski) of ZD Net. It’s not that Google is dead, it’s just that many people are turning to social… Continue Reading
Search versus social : What’s preferable source of traffic for law blog?
Fred Wilson, a New York City Venture Capitalist and top notch blogger, writes this morning that many websites get more traffic from social than search. For Wilson’s blog, AVC – musings of a venture capitalist in New York, social is the hands down winner. …[I]f we break the top ten into three categories, direct is… Continue Reading
How not to disappear from search results by generating positive word of mouth in social media
North Carolina Divorce Attorney, Lee Rosen (@leerosen), points out that lawyers are going to disappear from search engines if they don’t get people to talk about them in social media. Rosen knows too well the importance of search, especially for lawyers in personal plight areas of the law (divorce, bankruptcy, personal injury, et al). Ranking… Continue Reading
Google advances social search with Search, plus your World
News broke yesterday of Google’s implementation of a new search feature called ‘Search, plus your World.’ The concept is to supplement your standard Google search results with results of items your friends have shared or highlighted that are relevant to your search. Google wants to transform search from not only understanding content, but also understanding… Continue Reading
Good law blog content trumps SEO
How can good law blogs published by lawyers who don’t know about SEO (search engine optimization) rank well? The answer comes from Matt Cutts, who works for the Search Quality group in Google, specializing in search engine optimization issues. And it’s simple. Good content. From a recent video on the subject, here’s Cutts key points…. Continue Reading
Social media effects SEO : Lawyers need to start living in the present
From Neil Patel, Co-founder at Crazy Egg with strong search engine optimization expertise, on how social media effects SEO: You need to get with the times and start expanding your presence on social media sites, instead of endlessly chasing the latest SEO tricks…….If you’re truly interested in SEO, you need to wake up and start… Continue Reading
Because you can measure law firm website and blog stats, does that make them important?
Seth Godin had a wonderful post last week on the dichotomy between Important and Measured. Is something important because you measure it, or is it measured because it’s important? Does our new ability to see things with web data make the previously overlooked now visible, or are we giving weight to things merely because we’ve… Continue Reading
Social media receiving higher priority in Google search results
As reported this week by the Wall Street Journal’s Scott Morrison, Google is making its search results more social by prioritizing in search results relevant content content shared by those in the user’s social network. The move is part of Google’s effort to adapt to a rapidly shifting Internet in which users increasingly rely on… Continue Reading
Is your law firm SEO company doing you more harm on Google than good?
The lead story in the Business Section of Sunday’s New York Times, ‘The Dirty Little Secrets of Search,’ ought to be a wake up call for law firms paying companies for search engine optimization – SEO. Do you know what your law firm’s SEO company is doing in an attempt to achieve higher search results… Continue Reading
Search engine optimization driven journalism
AOL’s acquisition of Huffington Post for $315 Million seems to have been driven in large part by Huffington Post’s ability to publish content that was trending upward on Google search. Rather than report on the news, report on what people are looking for. From the New York Time’s Claire Cain Miller yesterday morning: The Huffington… Continue Reading
SEO for Law Blogs: Webinar recording now available
Thanks to all who attended last week’s webinar on SEO for blogs, let by LexBlog CEO Kevin O’Keefe and Client Services Director Lyda Hawes. Kevin and Lyda discussed the importance of clear titles, linking, and developing a strong social network; why the most important search result is your name; and how to grab the low-hanging… Continue Reading
January Client Webinar: Search Engine Optimization for Blogs
We all know the acronym SEO — Search Engine Optimization — but what does it really mean? How can having a better understanding of SEO improve your blog’s traffic and readership? On Thursday, January 20 at 12 p.m. EST / 9 a.m. PST, LexBlog CEO Kevin O’Keefe and Client Services Director Lyda Hawes will be… Continue Reading
What is your law firm SEO consultant doing to your online reputation?
If you have someone doing search engine optimization work for your law firm you ought to know what they’re doing for you. Your reputation is on the line. I’m in total agreement with search engine optimization consultant Andrew Shotland that when you have someone doing SEO work for you, whether it’s link building, social media… Continue Reading