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Google’s “Mobilegeddon” affects desktop search traffic too

imageBy now you’ve heard of Google’s decision to give preferential treament to mobile-friendly websites and blogs in searches on smartphones. It’s impact has been widely labeled “Mobilegeddon.” Some lawyers and law firms have felt some security in their belief that most search traffic to their sites is coming from non-mobile devices. Not so fast writes Joost … Continue Reading

Will Google’s “Mobilegeddon” crush law firm content marketing?

responsive design google searchGoogle’s Mobilegeddon arrived this week and neither law firms nor the businesses they represent were ready for it. Law firm content marketing, whether via legal blogs or websites, is going to take a big hit in search results as a result. Business Insider’s Jillian D’onfro (@jillianiles) reports that Google’s major update to its mobile search algorithm, described … Continue Reading

The legal digital media battle will be won on mobile – and social

legal digital media on mobile and social“The battle will be won on the smartphone,” New York Times CEO, Mark Thompson told the audience at the Code/Media conference Tuesday evening, reports Re/codes’s Peter Kafka (@pkafka) and Edmund Lee (@edmundlee). And mobile alone will not be enough, per Thompson. Gaining readership will require content sharing on third-party social networking platforms such as Facebook. … Continue Reading

Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobileWhen publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

Mobile facts law firm publishers ought to keep in mind

7348035690_73473f4edc_zFrédéric Filloux (@filloux), the general manager for digital operations at Les Echos, the leading business media group in France shares that by the end of 2014, many news media will collect around 50% of their page views via mobile devices (smart phones and tablets). Though Filloux is reporting on the news media, not law firm … Continue Reading

Zite has left the building : News app popular among lawyers acquired by Flipboard

20140305-195606.jpgZite, which I’ve described as a Pandora for content, has been acquired by Flipboard. Zite, which had previously been acquired by CNN, was popular among lawyers because of its ability to curate news and information on niche subjects. As opposed to having to subscribe to feeds from various sources and on key phrases on a … Continue Reading

Bloomberg Law App fails to include law blogs?

20140223-181430.jpgBloomberg Law, Bloomberg BNA’s flagship legal and business intelligence, news, and research platform, announced Friday the release of its law app which will provide seamless access to personalized legal content. From Joe Breda, Executive Vice President, Product, at Bloomberg BNA: From meetings with clients to arguments in court, our clients need to access their Bloomberg … Continue Reading

Mobile vs Desktop : Where are people reading your law blog?

We’re not far from the day when more people will be reading your law blog on a mobile device than on a desktop. Here’s recent data from ComScore (Statista graph) showing the breakdown between desktop and mobile consumption for 10 different types of content. Substantially more than half of the time people spend on social networking and … Continue Reading

Witnessing the death of desktop computers in the practice of law?

Raymond Blijd (@legalcomplex), Project Manager Online Innovation of Wolters Kluwer, makes a compelling case that we are witnessing the death of legal research on desktop in his post today. While Health and especially Finance went full throttle in mobile, driven respectively by pure need and speed, other business markets have been slower to adopt. Yet, this anxious stance … Continue Reading

Almost 20% of web traffic coming through mobile

Mashable’s Zoe Fox (@zoebfox) reported yesterday that so far this year over 17% of global web traffic is coming through mobile. That’s up from 11% only a year ago. That followed Attorney Dan Schwartz (@danielschwartz), publisher of the Connecticut Employment Law Blog, tweeting Sunday night that 43% of the mail subscribers to his blog view … Continue Reading
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