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Google’s “Mobilegeddon” severely impacting blogs and digital content

mobile blog responsiveThe impact of Google’s “Mobilegeddon” has been significantly greater than expected. This per a study from Stone Temple, a Boston-based digital consulting company. “Mobilegeddon” was a name given by webmasters and web developers to Google’s algorithm update of April 21. The effect of the update was to give search priority to sites that display well … Continue Reading

Google’s “Mobilegeddon” affects desktop search traffic too

imageBy now you’ve heard of Google’s decision to give preferential treament to mobile-friendly websites and blogs in searches on smartphones. It’s impact has been widely labeled “Mobilegeddon.” Some lawyers and law firms have felt some security in their belief that most search traffic to their sites is coming from non-mobile devices. Not so fast writes Joost … Continue Reading

Will Google’s “Mobilegeddon” crush law firm content marketing?

responsive design google searchGoogle’s Mobilegeddon arrived this week and neither law firms nor the businesses they represent were ready for it. Law firm content marketing, whether via legal blogs or websites, is going to take a big hit in search results as a result. Business Insider’s Jillian D’onfro (@jillianiles) reports that Google’s major update to its mobile search algorithm, described … Continue Reading

The legal digital media battle will be won on mobile – and social

legal digital media on mobile and social“The battle will be won on the smartphone,” New York Times CEO, Mark Thompson told the audience at the Code/Media conference Tuesday evening, reports Re/codes’s Peter Kafka (@pkafka) and Edmund Lee (@edmundlee). And mobile alone will not be enough, per Thompson. Gaining readership will require content sharing on third-party social networking platforms such as Facebook. … Continue Reading

Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobileWhen publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

Mobile facts law firm publishers ought to keep in mind

7348035690_73473f4edc_zFrédéric Filloux (@filloux), the general manager for digital operations at Les Echos, the leading business media group in France shares that by the end of 2014, many news media will collect around 50% of their page views via mobile devices (smart phones and tablets). Though Filloux is reporting on the news media, not law firm … Continue Reading

Zite has left the building : News app popular among lawyers acquired by Flipboard

20140305-195606.jpgZite, which I’ve described as a Pandora for content, has been acquired by Flipboard. Zite, which had previously been acquired by CNN, was popular among lawyers because of its ability to curate news and information on niche subjects. As opposed to having to subscribe to feeds from various sources and on key phrases on a … Continue Reading

Bloomberg Law App fails to include law blogs?

20140223-181430.jpgBloomberg Law, Bloomberg BNA’s flagship legal and business intelligence, news, and research platform, announced Friday the release of its law app which will provide seamless access to personalized legal content. From Joe Breda, Executive Vice President, Product, at Bloomberg BNA: From meetings with clients to arguments in court, our clients need to access their Bloomberg … Continue Reading
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