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Time to say goodbye to paywalls in legal publishing?

paywall law contentMedia Life’s Toni Fitzgerald writes that it’s time to say goodbye to paywalls in the newspaper business. Though 73% of papers have digital paywalls in an effort to capture revenue lost by declining subscriptions and ad sales, it’s becoming clear that paywalls will not be enough. A recent Hubspot study found that “as free content … Continue Reading

Google’s “Mobilegeddon” severely impacting blogs and digital content

mobile blog responsiveThe impact of Google’s “Mobilegeddon” has been significantly greater than expected. This per a study from Stone Temple, a Boston-based digital consulting company. “Mobilegeddon” was a name given by webmasters and web developers to Google’s algorithm update of April 21. The effect of the update was to give search priority to sites that display well … Continue Reading

Law blogs and content ought be unbundled from websites

law blog outside websiteThe New York Times decision to start publishing stories directly on Facebook further signals the importance of publishing away from your flagship website. As the Times’ Claire Cain Miller (@clairecm) writes, Facebook’s hosting stories from the Times and other publishers is not just about page views, revenues and how fast a story loads. It’s about who really owns … Continue Reading

New York Times begins publishing directly on Facebook

New York TImes FacebookSignaling just how important Facebook is for publishers, including law firms, The New York Times will begin a partnership with Facebook this week where the Times will publish articles and content directly to the social network’s News Feed. The content will be consumed free of charge by users. Buzzfeed, NBC News and National Geographic will join Facebook, Gabriel … Continue Reading

Banks using WordPress for their websites

bank website on wordpressFor law firms and other professional services firms concerned about security issues with WordPress, check out the post WordPress co-founder, Matt Mullenweg (@photomatt) shared last week about banks using WordPress for their websites. …[T]here’s probably not a ton of benefit to having the online banking / billpay / etc portion of a bank’s website on WordPress, however … Continue Reading

Google’s “Mobilegeddon” affects desktop search traffic too

imageBy now you’ve heard of Google’s decision to give preferential treament to mobile-friendly websites and blogs in searches on smartphones. It’s impact has been widely labeled “Mobilegeddon.” Some lawyers and law firms have felt some security in their belief that most search traffic to their sites is coming from non-mobile devices. Not so fast writes Joost … Continue Reading

Will Google’s “Mobilegeddon” crush law firm content marketing?

responsive design google searchGoogle’s Mobilegeddon arrived this week and neither law firms nor the businesses they represent were ready for it. Law firm content marketing, whether via legal blogs or websites, is going to take a big hit in search results as a result. Business Insider’s Jillian D’onfro (@jillianiles) reports that Google’s major update to its mobile search algorithm, described … Continue Reading

WordPress is democratizing publishing and development to empower us all

Wordpress development platformMatt Mullenweg (@photomatt), co-founder of WordPress, used to say WordPress is democratizing publishing. Mullenweg now describes WordPress as democratizing publishing and development. Rather than WordPress serving as just a powerful content management system, WordPress is becoming an application development framework. WordPress will serve as a platform enabling developers to build whatever they need in order to deliver … Continue Reading

Jones Day same-sex relationship site a model for niche sites

Jones Day Same Sex Relationship WebsiteAs reported by Jennifer Henderson of The American Lawyer (@AmericanLawyer), Jones Day (@JonesDay) has launched a website providing information on how same-sex relationships are legally recognized in nearly 300 jurisdictions worldwide. The website, which is available to the public free of charge, allows users to search laws by country, and when necessary, more localized jurisdictions. … Continue Reading

The legal digital media battle will be won on mobile – and social

legal digital media on mobile and social“The battle will be won on the smartphone,” New York Times CEO, Mark Thompson told the audience at the Code/Media conference Tuesday evening, reports Re/codes’s Peter Kafka (@pkafka) and Edmund Lee (@edmundlee). And mobile alone will not be enough, per Thompson. Gaining readership will require content sharing on third-party social networking platforms such as Facebook. … Continue Reading
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