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Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobileWhen publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

Facebook to court law blog networks?

Facebook blog publishersFor many publishers Facebook and other social media have become a more important driver of traffic than Google. In the case of Facebook, as reported by Digiday’s John McDermott (@mcdermott), it’s not soley because of changes to Facebook’s Newsfeed more prominently featuring publishers’ stories. …[T]here’s a human component to Facebook’s recent embrace of the publishing … Continue Reading

WordPress blogs solve problems of peer review expert publications

peer review blogsWhether it’s science, medicine, law, or technology, publishing is by and large a peer review model controlled by large publishers and organizations. With the Internet and WordPress democratizing publishing, why can’t we have an open publishing system driven by blogs? It would benefit experts and society at large. From technology executive, Daniel Marovitz (@marovdan), in … Continue Reading

Google authorship eliminated

Google authorshipIn a post by John Mueller (@JohnMu) a Webmaster Trends Analyst at Google, Google announced it was eliminating Google Authorship. If you have any doubt about Authorship being eliminated in entirety, read the discussion in the comments to Mueller’s post. Google Authorship enabled blog authors to connect the blog posts they published to their Google+ … Continue Reading

Mobile facts law firm publishers ought to keep in mind

7348035690_73473f4edc_zFrédéric Filloux (@filloux), the general manager for digital operations at Les Echos, the leading business media group in France shares that by the end of 2014, many news media will collect around 50% of their page views via mobile devices (smart phones and tablets). Though Filloux is reporting on the news media, not law firm … Continue Reading

Could law firm content become a joke?

law firm content ghostwritersContent used to be king, now it’s the joker, says Amy Westervelt (@amywestervelt), a writer for various magazines and co-founder of Climate Confidential (@climatereporter), in a wonderful post from earlier this week. Over the past year, I’ve contributed a half dozen more stories to Not under my own name, but as a ghost writer … Continue Reading

Legal content marketing : Information overload or lack of engagement?

Information overload on legal content blogsAccording to the recently released Digital and Content Marketing Survey, corporate lawyers often feel overwhelmed with the amount of content being produced by law firms today. The implication being that law firms need to focus on an editorial strategy, curation, and corporate journalism techniques, among other things, to stand out from the crowd. More than … Continue Reading

Will we see the death of traditional media for law firm influence?

Media institutions law firmsPolitico’s media blogger, Dylan Byers (@dylanbyers), is predicting the death of the Sunday morning news shows that for decades have set the tone in American politics. The public affairs shows — “Meet the Press,” “Face the Nation” and “This Week” — used to set the agenda for the nation’s capital with their news-making interviews and … Continue Reading

Legal publishers and journalists need to rethink business with rise of law blogs

Blogs legal publishingI follow developments in the journalism business because there is so much to be learned here as to future of legal blogging. Not only as to legal blogs themselves, but also how blogs will intersect with legal journalism and legal publishing going forward. The Nieman Journalism Lab’s Joshua Benton (@jbenton) shared a wonderful piece this morning … Continue Reading

Flipboard Doubles as Legal Publishing Platform for Niche Interests

KirkJenkinsFlipboardAttorney Kirk Jenkins (@kirkcjenkins) of Sedgwick is already a leading expert on appellate matters and the Illinois Supreme Court, but the social RSS reader Flipboard allows him to expand beyond the followers of his blog, The Appellate Strategist. “It occurred to me almost immediately that for my marketing plan and the brand that I’m promoting that … Continue Reading

Zite has left the building : News app popular among lawyers acquired by Flipboard

20140305-195606.jpgZite, which I’ve described as a Pandora for content, has been acquired by Flipboard. Zite, which had previously been acquired by CNN, was popular among lawyers because of its ability to curate news and information on niche subjects. As opposed to having to subscribe to feeds from various sources and on key phrases on a … Continue Reading

Bloomberg Law App fails to include law blogs?

20140223-181430.jpgBloomberg Law, Bloomberg BNA’s flagship legal and business intelligence, news, and research platform, announced Friday the release of its law app which will provide seamless access to personalized legal content. From Joe Breda, Executive Vice President, Product, at Bloomberg BNA: From meetings with clients to arguments in court, our clients need to access their Bloomberg … Continue Reading

ALM shutters Law Blog Network

20140220-222530.jpgAs Bob Ambrogi reports, ALM will be shutting down their Law Blog Network later this year.’s editor Nathalie Gorman told Ambrogi in email: When we first started the Blog Network, it was a great way for us to help legal blogs get off the ground and get the advertising dollars that they … Continue Reading