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Traditional legal academic publishing to tumble?

academic publishingAcademic publishers have long held a stranglehold over academics and their institutions, requiring academics to research, write, and edit for a publishers’ journals while turning around and selling the journals to the academic institutions at exorbitant prices. Mathew Ingram (@mathewi) writes at Fortune that we may be seeing some cracks in the system. In nothing … Continue Reading

Does it matter where your blog content is read?

Read law blogsJosh Constine (@joshconstine)  at TechCrunch writes that publishers are at risk of losing their identity because social platforms such as Twitter, Facebook and LinkedIn are no longer looking to send users and traffic from their platforms back to the publishers site. Previously, the platforms were willing to pass people on to a publisher’s website where they … Continue Reading

Are you correctly measuring the ROI in law firm publishing?

law firm publishingThere’s a lesson for law firms doing content marketing in the native advertising being conducted major corporate brands. Major publishers, including The New York Times, Forbes, Wall Street Journal and USA Today enable brands to publish content called “native advertising” which appears alongside news stories in their publications. It turns out that one of the biggest … Continue Reading

The beginning of the end of peer review?

ivory tower law publishingTechCrunch’s Kim-Mai Cutler (@kimmaicutler) reports we may be seeing a new sort of peer review with a feature called ‘Sessions’ being added to, a 21 million user social network used by academics to share research, monitor deep analytics around the impact of their research, and track the research of academics they follow. Sessions allows … Continue Reading

Time to say goodbye to paywalls in legal publishing?

paywall law contentMedia Life’s Toni Fitzgerald writes that it’s time to say goodbye to paywalls in the newspaper business. Though 73% of papers have digital paywalls in an effort to capture revenue lost by declining subscriptions and ad sales, it’s becoming clear that paywalls will not be enough. A recent Hubspot study found that “as free content … Continue Reading

Google’s “Mobilegeddon” severely impacting blogs and digital content

mobile blog responsiveThe impact of Google’s “Mobilegeddon” has been significantly greater than expected. This per a study from Stone Temple, a Boston-based digital consulting company. “Mobilegeddon” was a name given by webmasters and web developers to Google’s algorithm update of April 21. The effect of the update was to give search priority to sites that display well … Continue Reading

Law blogs and content ought be unbundled from websites

law blog outside websiteThe New York Times decision to start publishing stories directly on Facebook further signals the importance of publishing away from your flagship website. As the Times’ Claire Cain Miller (@clairecm) writes, Facebook’s hosting stories from the Times and other publishers is not just about page views, revenues and how fast a story loads. It’s about who really owns … Continue Reading

New York Times begins publishing directly on Facebook

New York TImes FacebookSignaling just how important Facebook is for publishers, including law firms, The New York Times will begin a partnership with Facebook this week where the Times will publish articles and content directly to the social network’s News Feed. The content will be consumed free of charge by users. Buzzfeed, NBC News and National Geographic will join Facebook, Gabriel … Continue Reading

Banks using WordPress for their websites

bank website on wordpressFor law firms and other professional services firms concerned about security issues with WordPress, check out the post WordPress co-founder, Matt Mullenweg (@photomatt) shared last week about banks using WordPress for their websites. …[T]here’s probably not a ton of benefit to having the online banking / billpay / etc portion of a bank’s website on WordPress, however … Continue Reading

Google’s “Mobilegeddon” affects desktop search traffic too

imageBy now you’ve heard of Google’s decision to give preferential treament to mobile-friendly websites and blogs in searches on smartphones. It’s impact has been widely labeled “Mobilegeddon.” Some lawyers and law firms have felt some security in their belief that most search traffic to their sites is coming from non-mobile devices. Not so fast writes Joost … Continue Reading

Will Google’s “Mobilegeddon” crush law firm content marketing?

responsive design google searchGoogle’s Mobilegeddon arrived this week and neither law firms nor the businesses they represent were ready for it. Law firm content marketing, whether via legal blogs or websites, is going to take a big hit in search results as a result. Business Insider’s Jillian D’onfro (@jillianiles) reports that Google’s major update to its mobile search algorithm, described … Continue Reading