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Law blogs and content ought be unbundled from websites

law blog outside websiteThe New York Times decision to start publishing stories directly on Facebook further signals the importance of publishing away from your flagship website. As the Times’ Claire Cain Miller (@clairecm) writes, Facebook’s hosting stories from the Times and other publishers is not just about page views, revenues and how fast a story loads. It’s about who really owns … Continue Reading

New York Times begins publishing directly on Facebook

New York TImes FacebookSignaling just how important Facebook is for publishers, including law firms, The New York Times will begin a partnership with Facebook this week where the Times will publish articles and content directly to the social network’s News Feed. The content will be consumed free of charge by users. Buzzfeed, NBC News and National Geographic will join Facebook, Gabriel … Continue Reading

Banks using WordPress for their websites

bank website on wordpressFor law firms and other professional services firms concerned about security issues with WordPress, check out the post WordPress co-founder, Matt Mullenweg (@photomatt) shared last week about banks using WordPress for their websites. …[T]here’s probably not a ton of benefit to having the online banking / billpay / etc portion of a bank’s website on WordPress, however … Continue Reading

Google’s “Mobilegeddon” affects desktop search traffic too

imageBy now you’ve heard of Google’s decision to give preferential treament to mobile-friendly websites and blogs in searches on smartphones. It’s impact has been widely labeled “Mobilegeddon.” Some lawyers and law firms have felt some security in their belief that most search traffic to their sites is coming from non-mobile devices. Not so fast writes Joost … Continue Reading

Will Google’s “Mobilegeddon” crush law firm content marketing?

responsive design google searchGoogle’s Mobilegeddon arrived this week and neither law firms nor the businesses they represent were ready for it. Law firm content marketing, whether via legal blogs or websites, is going to take a big hit in search results as a result. Business Insider’s Jillian D’onfro (@jillianiles) reports that Google’s major update to its mobile search algorithm, described … Continue Reading

WordPress is democratizing publishing and development to empower us all

Wordpress development platformMatt Mullenweg (@photomatt), co-founder of WordPress, used to say WordPress is democratizing publishing. Mullenweg now describes WordPress as democratizing publishing and development. Rather than WordPress serving as just a powerful content management system, WordPress is becoming an application development framework. WordPress will serve as a platform enabling developers to build whatever they need in order to deliver … Continue Reading

Jones Day same-sex relationship site a model for niche sites

Jones Day Same Sex Relationship WebsiteAs reported by Jennifer Henderson of The American Lawyer (@AmericanLawyer), Jones Day (@JonesDay) has launched a website providing information on how same-sex relationships are legally recognized in nearly 300 jurisdictions worldwide. The website, which is available to the public free of charge, allows users to search laws by country, and when necessary, more localized jurisdictions. … Continue Reading

The legal digital media battle will be won on mobile – and social

legal digital media on mobile and social“The battle will be won on the smartphone,” New York Times CEO, Mark Thompson told the audience at the Code/Media conference Tuesday evening, reports Re/codes’s Peter Kafka (@pkafka) and Edmund Lee (@edmundlee). And mobile alone will not be enough, per Thompson. Gaining readership will require content sharing on third-party social networking platforms such as Facebook. … Continue Reading

It takes an entire law firm using social media to distribute content

Social media delivers law firm contentIf a law firm wants to succeed in generating readership of their thought leadership pieces, whether blog posts, articles, or whitepapers going forward, the firm best have everyone at the law firm using social media. Over one half of the users of Twitter and Facebook get their news and information from these social networks, reports … Continue Reading

As ABA Blawg 100 shows, biglaw is finding the handle on quality blogging

9084897695_2837129497_bThere’s blogging, and then there’s blogging well. And really, an argument can be made that anything but the latter really isn’t blogging at all. After all, what is blogging—is it simply the act of producing content to an online publication that displays it all on one page in reverse-chronological order? Or, is there something more … Continue Reading

11 surprising WordPress statistics for law firms

WordPress security risks law firmsLittle question that WordPress has become the content management system of choice for innovative law firms — worldwide, large, medium or small. German entrepreneur and blogger, Nick Schäferhoff shared thirteen surprising WordPress statistics, many of which he picked up from WordPress founder Matt Mullenweg’s recent “State of the Word” 2014. Here’s eleven of the statistics … Continue Reading

Do legal blogs generate citations of legal journals and publications?

blogs citations legal publicationsLegal scholars and legal publishers often look at legal blogs as off on the side and not relevant to their more “learned” work. More demeaning yet, law blogs are often looked at as merely advertising or marketing. The fact is that legal blogs likely generate citation of their legal publications (journals, reviews, periodicals, treatises) and … Continue Reading
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