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Real Lawyers Have Blogs

On the topic of the law, firm marketing, social media, & baseball

Blogs legal publishing

Legal publishers and journalists need to rethink business with rise of law blogs

Posted in Blogging, Publishing

I follow developments in the journalism business because there is so much to be learned here as to future of legal blogging. Not only as to legal blogs themselves, but also how blogs will intersect with legal journalism and legal publishing going forward. The Nieman Journalism Lab’s Joshua Benton (@jbenton) shared a wonderful piece this morning… Continue Reading

Posted in: LexBlog

Free Webinar on Wednesday : 5 reasons lawyers should blog

Just a reminder that LexBlog is hosting a free webinar tomorrow on five reasons lawyers ought to be blogging. Attorney and LexBlog President, Kevin McKeown, will be joined by law firm CMO, Eric Fletcher, to review how blogging accelerates a lawyer’s reputation and relationships, the two lynchpins of business development. They’ll walk through how blogging… Continue Reading

Posted in: Blogging

Is selling out for traffic a long-term law blog strategy?

This from veteran business, technology and new media reporter and columnist Mathew Ingram (@mathewi) in a piece on traffic being a good thing to pay attention to  – except when it isn’t. One of the biggest differences between online media and traditional media is that the former is so much easier to measure — every eyeball, every… Continue Reading

Posted in: Social Media Principles

Email marketing is three times more effective than social media. Really?

Burkey Belser (@burkeybelser), a pioneer in legal services marketing and branding, wrote this week that email outperforms social media by three to one. I hate to break it to all the Facebook and LinkedIn marketers because this revelation is so uncool, but email marketing outperforms social media three to one according to almost everyone including Buffer…. Continue Reading

Posted in: Blogging

Data perhaps the most valuable asset of legal blog networks

During a luncheon meeting with a LexisNexis executive last week in New York, I shared general word of LexBlog’s initiative relating to our network, LXBN. His counsel was above all else incorportate solutions to mine data and analytics. What data was he referring? Data relating to the behavior of users, the viewing of content, and… Continue Reading

Posted in: Publishing

Flipboard Doubles as Legal Publishing Platform for Niche Interests

Attorney Kirk Jenkins (@kirkcjenkins) of Sedgwick is already a leading expert on appellate matters and the Illinois Supreme Court, but the social RSS reader Flipboard allows him to expand beyond the followers of his blog, The Appellate Strategist. “It occurred to me almost immediately that for my marketing plan and the brand that I’m promoting that… Continue Reading

Posted in: Blogging, Publishing

Above The Law a mainstay in legal journalism

I presented last Friday at the initial Attorney@Blog Conference put on by Above The Law. I came away impressed. One by the presenters. Two, by the event itself. And three, for a conference all about legal blogging. The Above the Law crew did a real nice job. From leading constitutional law attorney, Floyd Abrams, kicking… Continue Reading

Posted in: Social Media Principles

Legal social media may trump traditional reporting and peer review

“When people say, “Information on Twitter can be unreliable,” they overlook one of Twitter data’s most unique attributes — its ability to verify itself.” This from Dataminr’s Ted Bailey (@tedbailey) reporting that Twitter confirmed the Harlem explosion first. When looking at a single tweet from an unfamiliar source, it can sometimes be difficult to be… Continue Reading