Do general counsel understand how blogging and social media build relationships?

lawyers attorney social network

Following tweets from the Legal Marketing Tech Conference in San Francisco (‪#‎lmatech‬) this AM, I got the sense that general counsel for companies valued relationships first when they select lawyers and law firms, but questioned the value of lawyers using blogs and other social media for business development. Seems like a disconnect. Blogs and other … Continue Reading

Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobile

When publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

Legal Marketing Association Tech Conference : Wednesday and Thursday in San Francisco


The Legal Marketing Association Bay Area Chapter is holding its 15th annual Legal Marketing Technology Conference West in San Francisco this Wednesday and Thursday, October 15 and 16. Billed as the largest legal technology, educational and networking event of 2014, the one and half day-long event is focused on legal marketing technologies. This year they’re … Continue Reading

Have a legal need? Could Google have a lawyer waiting for you?

Google-Helpouts legal medical

Healthcare has become one of Google’s biggest side projects, reports Conor Dougherty (@conordougherty) in the New York Times. Rather than just supplying people with healthcare information on search, Google is now providing people a more reliable resource, a doctor. Google’s “Helpouts” product — a service where people can search for experts and talk to them … Continue Reading

Could you found a law firm at a Startup Weekend?

Startup Weekend Legal Law Firm

On Sunday evening I had the good fortune of addressing a tremendous group of developers, designers, lawyers, law students and entrepreneurs at Seattle Legal Tech Startup Weekend. Founded in 2007, a Startup Weekend is a 54-hour weekend event during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas … Continue Reading