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Category Archives: Public Relations

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Will we see the death of traditional media for law firm influence?

Politico’s media blogger, Dylan Byers (@dylanbyers), is predicting the death of the Sunday morning news shows that for decades have set the tone in American politics. The public affairs shows — “Meet the Press,” “Face the Nation” and “This Week” — used to set the agenda for the nation’s capital with their news-making interviews and… Continue Reading

Are press releases in the legal industry dead?

Speaking to an association of public relations professionals last week, the UK’s executive director of government communications, Alex Aiken, called the press release dead. As reported by Kate McGee (@katemagee) of PRWeek (@prweekuknews), Aiken told the group, The press release is dead.  The “cosy” process of writing a press release and sending it out to journalists… Continue Reading

Sad: Lawyers contribute the least to society–Pew Survey

Americans were asked to rate 10 professions on their contributions to society. Lawyers were dead last. This from a Pew Research Center survey shared by Kent Hoover (@SmallBizOnHill), Washington Bureau Chief for American City Business Journals, who warned business execs they had sunk so low only lawyers were below them. While there have been modest… Continue Reading

What lawyers and law firms can learn from KitchenAid's social media debacle

The Internet is a fast moving and unforgiving place. The appliance maker, KitchenAid (@KitchenAidUSA), learned this after a tasteless tweet regarding the President’s grandmother was sent from their corporate Twitter account during Wednesday night’s presidential debate. The person behind the KitchenAid tweet made the mistake of sending the tweet from the company Twitter account instead… Continue Reading

LMA needs press coverage of annual conferences

There’s a wealth of knowledge in the legal marketing community that’s being shared this week at the Legal Marketing Association’s (LMA) Annual Conference in Orlando. What strikes me about the conference is the lack of media coverage. There are LMA members who are doing some blogging from the conference. There is also a steady stream… Continue Reading

How PR professionals should approach law blogs

I just got off the phone with a good friend in Manhattan. She was talking with a large consulting firm that had begun to work with large law firms. As a means of marketing to this new vertical (for them) the consulting firm’s PR professional advised outreach to influential legal blogs. Outreach by commenting on… Continue Reading

Why are public relations professionals handling social media?

Maybe it’s just me, but it seems totally illogical to have public relations professionals advising you on the use of social media for business development. Seems crazier yet that you would have a public relations professional executing your social media plan. Using social media for business development is all about networking through the Internet. The… Continue Reading

How to get coverage in law blogs

I receive 15 or 25 emails or press releases a day from companies or PR agencies announcing a new product or service. The vast the majority of which are of news of no interest to my readers. Shortly before a conference such as ABA TechShow or ALM’s LegalTech the number only increases. At some conferences,… Continue Reading