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80% of 100 largest law firms now blogging

Large law firms who aren’t blogging are conspicuous by their absence. This per law firm marketing strategist, Adrian Dayton (@adriandayton). Rather than blogging declining with the growth of over social media, blogging is growing faster than ever among the Am Law 100. Why the popularity of blogs among large law firms? Per Dayton: Blog posts … Continue Reading

Relationships, integrity, know-how, and enthusiasm : Now and forever

Jordan Furlong (@jordan_law21), a strategic legal consultant and author, asked his law blog readers to prioritize 10 characteristics of a modern law firm. The top four choices? EQ: Your high emotional intelligence fosters great relationships, especially with clients. Connections: Strong and productive relationships with clients in your chosen field. Moral fibre: You’re renowned for strength … Continue Reading

Six key points in hiring social media professional for your law firm

From Christopher Bucholtz (@bucholtz), a speaker, writer and consultant on topics surrounding buyer-seller relationships: There’s a big difference between running the Facebook page for your dorm’s broom hockey team and coordinating the use of multiple social media channels to communicate with customers, potential customers and peers in a way that furthers the goals of a … Continue Reading

Revenue and profits trending downward at Am Law 100 and 200 law firms

The American Lawyer is over a month into its annual tradition of releasing Am Law 100/200 law firm financial results through the publication’s AmLaw Daily email newsletter. Green Target, a strategic communications firm,  has been compiling individual firm results as they are released to keep their clients and partners informed on industry reporting. John Corey (@jecorey), … Continue Reading

Large law firms with brands to create media outlets online, bypass magazines and newspapers

The fact that creating and distributing content is getting cheaper — “Look, Ma, no trucks, no printing presses!” — has not been lost on major brands penned the The New York Times’ David Carr this week in a piece entitled ‘Publishing, Without Publishers.’ Luxury brands have always advertised in the likes of Vogue, Esquire and … Continue Reading

Blogs published by lawyers influence hiring decisions of in-house counsel

Blogs published by lawyers on relevant topics are becoming increasingly more important in in-house counsel’s research of lawyers and law firms for potential hire. This per Corporate Counsel New Media Engagement Survey (pdf) conducted by strategic communications firm Greentarget, American Lawyer Media and legal consulting firm The Zeughauser Group. In-house counsel ranked the following activities … Continue Reading

State of the AmLaw 200 Blogosphere: March, 2010

96, or 48%, of the 2009 AmLaw 200 law firms are now blogging. This number is up from 39 firms, or a 149% increase, since August 2007 when LexBlog released its first State of the AmLaw Blogosphere. The number of blogs being published by these firms has grown nearly 300% in that same timeframe, from … Continue Reading

Big law firms don’t blog well? Says who?

I wonder what people would think if I started offering insight and commentary on legal issues relating to the pharmaceutical industry? I take tylenol and ibuprofen from time to time. I’ve even been prescribed antibiotics for pneumonia on two occasions. And anyone checking with Vern’s Winslow Drug on Bainbridge Island would find my 5 kids … Continue Reading

Can law firms retain Fortune 500 clients without using blogs, Twitter and social media?

A recent analysis compiled by Burson-Marsteller, one of the largest public relations agencies in the world, and Proof Digital Media, it’s digital media arm, found that the largest 100 companies in terms of revenue as compiled by Fortune Magazine’s annual Fortune 500 were active on three key social media: Twitter, Facebook and Blogs. The study … Continue Reading

Want to break your law firm’s ignorance on blogging? Be the best informed person in the room.

Reading Seth Godin’s post ‘Willfully ignorant vs. aggressively skeptical,’ about challenging the status quo got me thinking about my preparation for an upcoming speaking engagement. I’m on a couple panels at the ILTA (International Legal Technology Association) Conference at the end of the month, one being on blogs. Asked by co-panelists employed by law firms … Continue Reading

State of the AmLaw 200 Blogosphere, November 2008

Law firm marketing and business development professionals have been politely getting after Kevin McKeown, our VP of Client Development, for an updated report on large law’s use of blogs. Innovators, such as Gloria Fox at Blank Rome, are looking for hard data for their law firm’s management that their competition has effectively addressed any liability … Continue Reading

Martindale-Hubbell the next General Motors?

I’ve been asked that question twice in the last few days. Once on Twitter and then again in a call with a large law firm based in the Midwest. I’d hate to see a legacy legal directory like Martindale-Hubbell become a relic, but you have to wonder if the company’s business model of heavy charges … Continue Reading

Large law bozosity? Jones Day is grabbing lots of attention

Preposterous and a candidate for the ‘grossest abuse of trademark law to suppress speech the plaintiff doesn’t like,’ is how Public Citizen lawyer Paul Levy describes Jones Day’s lawsuit against an Internet site for mentioning the Jones Day name without permission. The Cleveland Plain Dealer’s Alison Grant reports on the suit brought by the multi-national … Continue Reading
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