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Competing against cheaper services

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“Will they switch for cheaper?” That’s the question author and marketer, Seth Godin asked today.

The fact is, per Godin, most people will switch for better.

Without a doubt, there’s a slot in every market for the cheap enough, good

Innovation : Not too late for us old guys

20130331-114646.jpg “We need some gray hair, a silver haired fox,” that from the one of the owners of design/build company I was representing back in my thirties. He thought I was doing a fine job, he just wanted someone 25 years …

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