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Competing against cheaper services


“Will they switch for cheaper?” That’s the question author and marketer, Seth Godin asked today.

The fact is, per Godin, most people will switch for better.

Without a doubt, there’s a slot in every market for the cheap enough, good

Innovation : Not too late for us old guys

20130331-114646.jpg “We need some gray hair, a silver haired fox,” that from the one of the owners of design/build company I was representing back in my thirties. He thought I was doing a fine job, he just wanted someone 25 years …