I was recently asked by a marketing director in a large firm for ideas on how one of their practice groups could increase the visibility of their blog. The lawyers in the group wanted to take their blog to the next level.

I have a number of ideas, but fortunately for me (and the lawyers), Jacquelyn Smith (@JacquelynVSmith), Careers Editor at Business Insider, offers “14 Ways to Get Your Blog Real Attention” in an excellent piece at Forbes.

Each of the ways discussed are applicable to law blogs. Here are the fourteen with my commentary.

1. Determine the purpose of your blog and stick with it.

Stay on topic and be relevant. Don’t just summarize legal developments, offer insight and commentary of value which your audience could not find elsewhere. Remain aware that you started a blog to build relationships and word of mouth with a target audience so as to grow business. The goal was not traffic and visibility.

2. Don’t be boring.

“Write with personality. Be interesting. Incite controversy. Start a debate.” Lawyers need not stick a thumb in someone’s eye, but a real and authentic voice expressing passion, a sense of humor, and personality is required.

3. Be relevant.

Get into the conversation in real time. When legal developments are breaking and other bloggers and reporters are discussing matters, you need to jump in then. A week or even a day later won’t work.

4. Post regularly.

“Writing a successful blog requires a significant and sustained effort, and the trick is to be consistent, whether that means blogging 10 times a day, three times a week or once a month.” Find your pace as a lawyer or a group and stick with it. If you’re doing the other things here, you’ll receive all the positive feedback needed to sustain the effort.

5. Mix it up.

Rather than sticking with the same format, try new things off and on. Guest posts from community leaders, in-house-counsel, and industry thought leaders are a good change of pace as well as relationship builders. A four question interview by email with similar people is easy for you and the person being interviewed. A “Throw Back Thursday” pulling out some old, but still valuable blog content, works. You get the idea, have some fun.

6. Follow the “Goldilocks” rule.

“Great content isn’t too short or too long; it’s just right…” Keep your titles short (70 characters or less). They’ll fit in Google search results titles and on Twitter as well as be self-descriptive. Read your posts over and out load. Delete anything that sounds boring or that’s not needed. Take a few extra minutes to write a short post. By inserting a block-quote or two from a third party source and adding a few paragraphs with your insight you create a nice post — at 420 words.

7. Encourage your readers to subscribe by RSS Feed.

RSS delivers regularly changing web content like that from a blog. Once a reader subscribes to your blog’s RSS feed, they can read it on their feed reader along with other selected content from blogs and news sites. If you’re not using RSS and a RSS reader, you’ll not be able to stay abreast of developments and thought leaders, something critical for joining the conversation and gaining attention as a blogger. Using a RSS reader will enable you to easily follow the best bloggers for substance and learning how to blog better.

8. Post on weekdays, when there are more readers.

Your readers will not be online as much on the weekends. Many a good law blogger drafts blog posts on the weekend and then publishes them the next week.

9. Leverage social media.

Social media moves the news today. It’s no different for law blogs. Build social media equity by sharing others’ blog posts and articles on social media. Then feel comfortable sharing your posts on Twitter, Facebook, LinkedIn, and Google+. Rather than auto-feed post titles to social media, lead with an intro appropriate to the respective medium.

10. Make sure your content is SEO friendly.

What is your post about? Lead with the subject in the title. You are indexing content for Google just as you would index items in a card catalogue file. Link liberally to other bloggers and news sites. Google will see you giving more than you are taking – so will others. You will start getting links from other blogs and news sites and be viewed as more influential by Google. Use social media effectively, not as a broadcast tool, to get people sharing your posts on social.

11. Always be measuring.

“Know the variables in your blogging mix: post topic, format, timing, length, author, etc.” What is your audience most interested in? Who and what is referring traffic to your blog? What social media seems to work best. Try new things so you have more to measure. Do not start looking at web traffic and subscribers as a sign of success. Engaging the right people – your target is much more important.

12. Make your blog visually interesting.

Poor blog design is almost as big a turnoff as poor content. Dress for success by having a nice blog design. Use interesting pictures and visuals in your posts. Images draw people to your posts, especially on news readers (Flipboard and Feedly) and in social media. Visual is huge on mobile devices. Think about what catches your eye. Just because it’s a law blog is no excuse for being boring visually.

13. Be part of the conversation.

Comment on blogs of others in your industry and news sites that cover relevant matters. You and your blog will get seen at places that already have a larger audience than you. Draw people into your blog by referencing them and their blogs or news articles – even lawyers that compete against you. Blogging, by definition, is a conversation where bloggers reference what each other say to advance ideas and grow influence. You need to get to that busy intersection of discussion to get seen.

14. Speak your audience’s language.

Lawyers start the blogging process by typing words that sound more like an alert, newsletter, legal memo, or article. You will benefit more from talking as if you are in a conversation – both as to search engines and in engaging the people you need to. Relax, be yourself and talk as if just one person was listening.

The most frustrating part of publishing a law blog is drawing no attention to you and your blog. Following “Smith’s fourteen” will get you the break through you are looking for.

Image courtesy of Flickr by Theen Moy

20140113-223942.jpg Author, wealth management professional, and TV commentator, Barry Ritholtz (@ritholtz), had an interesting post on Bloomberg this morning regarding the impact financial blogs have had on the financial community — on markets, investing and financial journalism.

Consider the five factors that financial blogs have wrought us, writes Ritholtz. Near identical to the impact that law blogs have had on the legal community – on dialogue, citation, and legal journalism.

1. Loosened the grip of traditional players on legal information and news.

Go back 10 years and we got all legal news from traditional media including The New York Times, Wall Street Journal, National Law Journal, Lawyers Weekly, and bar association publications.

Areas of the law not covered before are now covered via blogs. In-house counsel even find blogs written by lawyers more credible than a blog written by a member of the traditional media. 53% of in-house counsel are even influenced by those blogs when hiring.

Items which traditional media may have been reluctant to cover for fear of offending large advertisers and sponsors are now blogged. If lawyers and other legal professionals believe something in the traditional media is nonsense, they’ll call it out on a blog. Look no further than the wildly popular, Above the Law.

2. Created a meritocracy.

The readership of a blog is a function of the quality of its author’s thought process and writing skills. You cannot “buy” your way into page views and exposure. Sure, there are search-engine optimization and clickbait blogs written by hired hands, but they become obvious to readers. There are currently thousands of good law blogs being read and relied on by consumers, small business people, and in-house counsel.

3. Allow for the faster and wider spread of information (and misinformation), commentary and analysis.

Items of impropriety, whether safety violations by companies or police/governmental misconduct, will be exposed and have a much longer shelf-life because of reporting and discussion on law blogs. Look at China Law Blog by Dan Harris, Scott Greenfield’s Simple Justice, Ken White’s Popehat, or Bill Marler’s FSN (Food Safety News) as examples. There are many more lawyers sinking their teeth into matters, via blogging, that never saw the light of day before.

4. Forced accountability and humility on the mainstream press.

Traditional media paid little attention to bloggers ten years ago. If a reporter disagreed with something a law blogger wrote, dismissing same may have been as simple as “He’s just a blogger.” I was told by a journalism school head eight years ago that they sure weren’t going to expose their students to things like blogs, including law blogs, where people just go on the Internet to whine and complain.

Now the mainstream is calling law bloggers as expert sources and quoting law bloggers’ posts, giving full attribution and linkage.

5. Democratized legal debate and diaologue.

The entire circle of legal professionals who cover and advance the law through legal dialogue has been democratized. Until blogs, discussion was driven by those writing in legal journals, law reviews, legal periodicals, and association publications.

No more. A blogging lawyer, without an “accepted pedigree,” can report, opine, and drive discussion. In many cases, legal editors and publishers have been totally disintermediated.

The wild thing is that we are just getting started. Five years from now lawyers will be as adept at using WordPress to disseminate their insight as they are at using Word today. The mainstream media and legal publishers could possibly be playing the role of a curator and editor, as opposed to the principal creators of news and insight.

Image courtesy of Flickr by Maria Reyes McDavis

Content distribution service for law blogsA legal marketing professional with an Israeli law firm with over 200 lawyers asked in my LinkedIn legal blogging group about the “best distribution channels” for a blog their firm had recently launched. He asked members of the group if they would would recommend Lexology, JD Supra, Mondaq and others as a means to distribute blog content.

Without commenting on the content distribution services, all good companies run by fine people, I offered what I considered to be a sounder approach. Here’s what I advised.

You are looking to extend the reach and influence of your blog. You are looking for your blog and the lawyers writing on the blog to get better known. You want your blog to get cited by other blogs and the mainstream media. You want to see your blog posts get shared across social media including Twitter, LinkedIn, and Facebook.

The best way to get this done, bar none, is to blog about other people and the content they are writing. By listening to sources (relevant blogs, news sources, and columnists) and subjects (terms of art re the areas of law you practice in and the industries you represent, company names, organization names, codes, cases, and reg’s) you’ll see the best discussion out there among thought leaders. Now join that discussion by referencing what they are saying and offering your take, insight, and commentary.

You’ll get seen by other thought leaders. Not only will they start to cite and share what your lawyers are saying, but your lawyers will begin to build relationships with these folks. Clients and prospective clients who follow this discussion will see your lawyers’ names being mentioned by people they respect and see what your lawyers are saying (your blog) being cited by these folks.

This is what you want. This leads to a reputation and relationships that leads to good work. It’s also a much easier way to blog. It’s what blogging is all about.

Remember, you are not blogging to make sure your content is spread all over and to get it in front of as many people as possible by paying a distribution service. You are blogging to drive the bottom line – revenue. More eyeballs through mass distribution may have some impact on revenue, but relationships and reputation drive business development in the law.

You guys are good lawyers, as such your work comes from a strong word of mouth reputation and relationships. You can can achieve both by blogging effectively. Right now your blog does not look like there is a lot of listening going on. It doesn’t look like you are engaging your audience (influencers and amplifiers are as important as clients/prospective clients) in a strategic way.

Change your approach and you won’t be able to keep your target audience a way with a stick. You have a great opportunity as a leading firm from Israel to build on your name in your country and worldwide, in part, through blogging.

I received a kind response letting me know the law firm was going to change their approach.

Image courtesy of Flickr by Nick Saltmarsh.

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Social media can become a leading, if not the leading, source of traffic to your blog.

The leading sources of traffic to my blog are Twitter and LinkedIn, with Facebook closing in.

I value this traffic more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.

The key for lawyers though is using social media the right way. Otherwise you’re just going to alienate people on social media.

Business development professional and author, Ted Rubin (@tedrubin), shared ‘Six Do’s and Don’ts for Promoting Your Blog and Using Social Media’ this week.

Read the whole post, it’s good. I’m focusing on a few key points for lawyers. Listen, don’t promote, and build relationships.

1. Listen. Social media, including blogging is all about engaging your target audience. Engaging people in a conversation requires listening to what others are talking about before opening your mouth.

Follow successful bloggers in your area of the law and in the industry/consumer groups you represent. Set up searches in Google alerts and have them fed into your reader, ideally on your iPad. Follow thought leaders and the media on Twitter. Set up lists so that you can easily use Twitter for news and information. Follow the information your connections are sharing on LinkedIn

Doing this you’ll gain context as to what is being discussed, glean the type of information shared on that particular social media, and gain an understanding of what people are interested in for when you begin to share information on social media.

2. Don’t market or sell. Don’t do what many other law firms and lawyers do, talking about themselves or looking at social media as a place to promote their blog. People come to social media to learn, to meet others, and relax. If sharing a blog post, talk about the underlying idea. Share other’s posts and news stories.

Rubin suggests that social media posts about your content be no more than 10 to 20% of what you share on social media. On Twitter, my posts are no more than about 5% of the items I share. Sharing others content has allowed me to establish myself as an intelligent agent and someone that lawyers and other professionals can trust. It’s this trust which causes others to promote your blog content.

3. Build relationships. Social media is not about building a brand in the case of lawyers and law firms. People on social media want to know about you, both professionally and personally. Provide your real name (seems obvious, but many do not do it on Twitter) and your contact information (website, blog, email, phone number). Share some emotion with your insight. People relate to those who do this on social media.

Be personable every time the opportunity permits. Look up who the people are who are following you. Look up the backgrounds of those you’d like to get to know better on social media. Drop others a personal note through LinkedIn, exchange with others on Twitter, like and comment on what others are sharing on LinkedIn and Facebook.

Rubin’s right.

[S]ocial media isn’t a blast medium—it’s a conversation medium. When planning your posting strategy, always be thinking of ways to help your reader get something done, make their life easier or just enjoy every moment. Be a good networker online. When people comment on a post, always “like” the comment and answer back promptly. Take a look at their profiles and tag them or use their name when you respond. Use it as an opportunity to extend the conversation by asking questions and being friendly—just as you would in face-to-face networking situations. (emphasis added)

Sounds simple, doesn’t it? Unfortunately lawyers and law firms all too often look at social media as an opportunity to market or promote themselves.

Doesn’t work. If you want to draw attention via social media to the insight and commentary you’re offering on your blog, you need to listen and build relationships, not market.

Image courtesy of Flickr by Tiffa Day.

Quite a few law firm marketing professionals inquire about ways to promote and market the firm’s law blogs. My response has always been that the best way to ‘market’ a blog, if you want to call it that, is to give of yourself as a lawyer and engage your target audience. None the less, some firms will want to do more. But is it worth it? Author and well known marketer, Seth Godin, writes this morning about “The short head, the long tail and buying expensive scaffolding.”

The magic of the long tail is that it’s open to everyone. The danger in overinvesting in the hype machine and the turboboost of outbound marketing is that it may just distract you from what actually creates viral videos, hit books and freelancers in high demand: genuine excitement from a core group that won’t rest until they tell their friends

Chris Anderson, former editor-in-chief of Wired Magazine, coined the concept of The Long Tail in October, 2004.

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

As depicted the Long Tail Marketplace looks like this. 20121216-105528.jpg Law blogs, especially ones well focused by locale and niche are out on the long tail. And that’s okay, you’re not expecting everyone at Walmart to subscribe. Per Godin, how much do you want to spend for scaffolding to try to climb up the left side of the tail?

Today, it’s easier than ever to put your work into the world. Easier to have a blog, to share your technology, to sing your songs, to connect, with no middlemen. So, the question is: how much should you give away/pay for the scaffolding that promises to take you over the hump to the other side of the tail? …… My take is that the benefit for winner-take-most markets is that anything you can do that realistically increases your chances of being the winner is a smart move–unless (double emphasis intended) the cost decreases your opportunity to do it again soon, or the compromises you’re required to make undermine the very excitement you’re trying to create.

As a law firm I don’t think you ought to be expending big energy, time, and expense on marketing blogs. One, your efforts are unlikely to produce a ‘big winner’ (which should be measured by business development success). And two, achieving ‘law blog success,’ is accomplished by a lawyers engaging their target audience with a well written blog over the long haul. Invest your marketing department’s time and energy in coaching your lawyers on how to network through the net by blogging. If your team has not blogged for networking, you may wish to hire outside help. Paying for outside help will do more for your ultimate blog goal of business development success than marketing an inferior blog — and perhaps a blog that hurts you. Bottom line, go for the long tail with no marketing. It can serve you well. It has me. Who else was going to write on blogs for lawyers over 9 years ago?

Promote law blogTim Baran, Community Manager of Rocket Matter, shared yesterday, ‘3 Ways to Promote Your Law Blog.’ Though I’m not sure ‘promoting’ your law blog is what you want to do when you’re looking to network to build relationships and enhance your reputation, Baran raises some good points.

  • Use social media. Baran sees Twitter and Facebook among the top 5 generators for blog traffic. I see Twitter as the top traffic generator for my blog. LinkedIn and Facebook are not far behind. Google generates random traffic from random searches, but it is not the leading way I generate exposure to the things I blog about nor the discussion that ensues from my blogging in the comments on my blog, and more importantly across Twitter, LinkedIn, Facebook, and, now, Google+. Don’t view social media as a place for pumping your content into, look at social media as place where you share news, information, and commentary that you are reading. Sharing other’s content builds social media equity and means others on social media will share your blogged content.
  • Blog networks and directories. Baran mentions this one. I’d put this one at the bottom of the list unless it’s a network that leads to engagement. The goal is not to have your blog listed in a ‘blog network.’ I have never looked in a blog network to find blogs. The goal is be in a network where others discover whose blog to follow and who to engage, via networking activity among the network. That leads to relationships with amplifiers, referral sources and the like. That’s what we’re after (though not there yet) with LXBN, LexBlog’s Blog Network.
  • Commenting on other blogs. I read a ways back that bloggers ought to spend twice as much time commenting on others’ blogs if they want to network through the net. It’s probably true, but how many lawyers, with the egos we have, are going to do it. Two thoughts here. One, as you start out no one can hear you as you blog unless you join their discussions – no matter how good your insight is. Commenting on law blogs, business blogs, and community blogs is a way to get seen. When I comment on blogs published by business leaders, I am amazed by how many people follow the link from my name on the comment to my blog.

Baran is missing what I believe is the number one way to make people aware of you and your blog. That’s talking about others and linking to them, their stories/blog posts, and their Twitter handles. No one can hear you unless you talk about them. Imagine a table of thought leaders in your niche or locale, reporters, association leaders, and leading bloggers. The people at the table are talking about the things you are blogging about. They are referencing each other by name and by what others are saying. They are being closely listened to by people who want to learn about the subject and perhaps hire one of them. People are doing Google searches into what they are talking about. People have RSS feeds streaming into their readers referencing the people and the subjects they are talking about. You start a blog 1oo yards away from that table, send out a press release, get listed in a directory, and use social media to promote your blog. No one at this table of A-list influencers and amplifiers know you or your blog exist.

  • They certainly don’t look up blogs in directories. I never have in going on 9 years of blogging.
  • They don’t read press releases or email blasts.
  • They don’t follow you on social media.

How do you get their attention so they reference your name, what you’re saying, and link to you and your blog posts so that the people you most want to know about you and your blog know you exist? You pull up a chair to the table, listen to what is being said (RSS reader), and join the conversation (blog about what is being said). You’ll naturally link to who is saying what and where they are saying it (blogs, news reports etc). You’ll follow it up sharing your post in Twitter and give them a hat tip for what they said in your tweet by referencing their Twitter handle. Each of the people at the table follow, via RSS, the url address of their blog and their news stories, the title of their blog and news stories, and their name. They’ll look you up. If you’re sharing worthwhile insight on something they are interested in, they’ll start to listen to you via their RSS reader (their ears). Play your cards right by networking like this and you and your blog are going to get referenced by some heavy hitters and seen by a lot of folks – the folks you are looking to reach. This practice is not a game. It’s called networking, just as you network offline. You need to go where people congregate to get known, build relationships, and enhance your reputation. Blogging is not marketing. Blogging is networking. It takes personal involvement and engaging others. So rather than ‘promote your blog,’ use your blog as a tool for networking.

Content distribution for law firms “Content is still king, but now it has to share its crown, “writes Jenn Webb @JennWebb this morning on why getting your content out there is not enough anymore.

Webb cites Justo Hidalgo (@justohidalgo), co-founder of 24symbols, on why aggregation, curation, and discovery are more important than just distributing content.

Companies that take content and contribute added value for readers are generally better positioned to succeed. Specifically, I believe content aggregation is useful in the following contexts: Hubs — Why did The Huffington Post gain so much success? Why is Spotify increasing its number of users constantly? And why is Netflix in trouble? There are of course many reasons, but one is particularly clear: Users want hubs where they can find most, if not all, of the content they want. Content aggregation enables just that. While creating silos of information can be valuable in specific niche markets, it does not work in mass markets unless your brand recognition is immensely high. Value addition — Social recommendation is a typical yet good example of value addition to content, as is adding information about a title’s author and surrounding context. This meta-information can be manually or automatically added. I believe in the power of machine learning and data mining technologies applied to this area, along with human expertise. Discovery — While having thousands or millions of books complicates a search, it also creates an impressive opportunity: There are more relevant datasets to match recommendations and tastes as well as to facilitate serendipitous discovery.

The flip side of value for the ‘content company’ is the value given to you as a law firm. What are you getting?

When the web hit, it was all about law firm websites. Content focused on information about the law firm and its attorneys. Next came educational based content. What could we share as a law firm that showed the skill and expertise of our attorneys. Next came distribution of your content to increase the visibility of your law firm and its attorneys as well as search engine optimization so your content can be retrieved.

Distribution and visibility are not enough anymore. SEO alone is not enough anymore. There is too much dam content out there already. The last thing I want is for people and companies, who measure success by the number of people they’ve distributed content to, to push more content at me in order to gain visibility.

When I go to Google, I am often deluged with content of marginal value – especially when it comes to law firm content.

I want someone who is developing a network that curates and edits for the best and most relevant content for me. I want someone who is developing tools and mediums that enable me to discover relevant sources and people. I want someone who is developing a networked community that enables me to engage others through the content they share.

Do this and I am truly learning. Do this and I can build relationships and enhance my word of mouth reputation by networking.

That’s value to me. That’s the value you ought to be looking for as a law firm.

Yesterday, I had the honor of being included in the 100 best law blogs as judged by the ABA Journal. The top 100 blogs and their authors were the subject of a feature story on the ABA Journal online. Each of the blogs were linked to in the story.

Also yesterday, Eric Turkewitz linked to a year old blog post of mine in a blog post on Turkewitz’ blog. The text in the link to my post read ‘ratings system is toast.’ In his blog post, Turkewitz also referenced and linked to 16 other sources other than my blog post.

Glancing at my webstats from today I noticed that in the last 24 hours 58 unique visitors visited my blog from Turkewitz’ link to my blog. During the same time, 3 unique visitors visited my blog as a result of the link to my blog in the ABA Journal Top 100 Law Blogs feature story. 20 times the traffic from Turk as the ABA Journal.

I’m always preaching engagement over vanity when it comes to law blog success. Engagement meaning listening to relevant conversation online and when appropriate offering value to the conversation through a blog post of your own. Vanity meaning press releases announcing your blog, top blog contests, blog directory listings, and the like.

Vanity marketing is old school. ‘Marketing is a conversation’ is new school. Today being part of a conversation in which your target audience and their influencers is taking part in or following is more important in drawing attention to yourself, establishing a word of mouth reputation, and getting peer reviews and references than the attention we have bought in the past.

Don’t get me wrong, I love what Ed Adams, the Editor of the ABA Journal, and his reporters and editors are doing to shine a light on lawyers who are giving of themselves through blogging. I further appreciate that the ABA Journal is differentiating good law blogs from the law blogs being published by lawyers who think they are blogging while merely scrapping news stories for SEO. The latter is crap and demeaning to the profession.

I’m honored to be included among the better blogs by the ABA Journal. I hope it reflects my effort to help lawyers improve their practice and station in life.

At the same time, it’s a privilege to have gotten to know Eric Turkewitz, as a person and as a blogger. I met him through blogging years ago. Either he or I must have referenced what the other had written in a blog post, we started to follow each others’ blogs, and have referenced each other in blog posts on multiple occasions over the years.

I asked Eric to join a New York City panel on blogging I was moderating a couple years ago and we had dinner afterwards. Found out his roots in the Internet, like mine, go back to AOL days, that he’s also a distance runner.

Eric’s a good lawyer and a widely respected blogger (also in the ABA Journal top 100). When he references something I’ve written on my blog, it’s akin to a tacit endorsement of me, or at least my opinion, from a well respected lawyer and blogger. That carries a fair amount of influence with not only New York lawyers, but lawyers around the country as well as reporters and bloggers covering our legal industry.

This ‘endorsement,’ if you will, further enhances my reputation and generates a word of mouth reputation. And if you’re worried about traffic to your blog, it does that too. All the result of joining the conversation. By engaging others.

So when chasing blog accolades (some good, some worthless), give some thought to whether you’d be the greater winner by getting out and engaging folks through your blogging.

Marketing your blog

We had another great turnout for today’s webinar on marketing your blog, with close to 140 attendees.

You can download the chart Kevin used by clicking on the image above. If you were not able to attend, or would like to view the webinar again, you can view the recording on our support site, which also houses several of our previous webinars on a variety of topics.

If you have any questions about anything discussed in the webinar, feel free to contact Kevin (kevin@lexblog.com) or Pam Garfield, our Director of Client Services (pam@lexblog.com).

Be sure to also mark your calendars for our next client webinar, topic TBD, on Thursday, Dec. 17, at 12 p.m. ET/9 a.m. PT.

You’ve got your blogging strategy set, your blog is designed and developed, and you’re ready to launch. Now you’re probably wondering the best way to let the world know your blog is up and live. Or maybe you’ve been blogging for a while, but want to make sure you’re getting the type of visitors to your blog that you want.

In our next webinar, exclusively for LexBlog Clients, I’ll cover Marketing Your Blog at Launch and Beyond, focusing on how to blog and use social media in a way that builds readership and drives quality traffic to your blog.

I’ll cover:

  • Building out your blogroll and integration with your Web site
  • Press releases and other public relations efforts
  • The value of blog directories and announcement sites
  • Using social media and networking such as Twitter, LinkedIn, and StumbleUpon
  • Engaging with thought leaders, the media and A-list bloggers

This webinar will be held on Thursday, Nov. 12, at 12 pm ET/9 am PT. You can register at our Event Center. If you need the password, direct message Support on Twitter or contact our Director of Client Services, Pam Garfield.

As always, this webinar will be recorded and archived on our Support Site. So, if you can’t attend, feel free to watch at your convenience.

I’m looking forward to sharing my take on blog marketing strategies with you, and to hear your feedback on what you’d like to learn.