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Category Archives: Blogging

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Five things I’d tell any attorney before blogging

A friend and legal profession emailed me this morning with a good question. What would would be the first five things I’d tell any attorney about blogging before they got started? My answer: Blogging requires passion. What are you passionate about? Really. Identify with specificity the type of work you want to do and who… Continue Reading

Demonstrate legal current awareness through blogging

John Barker (@contentbarker), the VP of Strategy & Competitive Intelligence for Wolters Kluwer, blogged this morning on the increasing need for current awareness in the business of law. Both law firms and in-house legal departments have obvious business development needs. Law firms want to maintain and/or increase revenues from existing clients by delivering more value… Continue Reading

Are law blogs content marketing?

This morning I read about a Cuban blogger, Yoani Sánchez, who is going to launch a digital newspaper. The paper will be the first independent media on the island in half a century. Sanchez has become one of the most recognized critical voices because of her blog, which has won many international journalism awards Yesterday… Continue Reading

Lawyers racing to nowhere in online business development?

A reporter asked me this morning what’s the number one mistake lawyers are making when it comes to the Internet. They’re going too fast, was my response. Lawyers want instant gratification when it comes to online marketing and business development. How many followers do I have? Where do I rank in the search engines? How… Continue Reading

Responsive design is the right fit for law blogs

Per the 2014 State of Digital and Content Marketing Survey, 42% of in-house counsel are accessing general business media on tablets. 35% on smart phones. 29% are accessing law blogs on tablets, 23% on smartphones. However, Joe Dysart, reporting for the ABA Journal, believes responsive websites may not be the way forward for law firms. A… Continue Reading

Blogging with dementia : An inspiration for us all

Kate Swaffer (@kateswaffer), an Australian nurse diagnosed with younger onset dementia, calls her daily blog a “memory bank.” I ran across Swaffer’s story in a post from Australian blogger, Clare Conroy (@webbyclare). Kate’s blog started off being a casual way of documenting her daily activities and thoughts. Soon she realized that it was also becoming… Continue Reading

Are American lawyers taking blogging for granted?

In 2012, Ethiopia sentenced a prominent blogger to between eight years to life on charges of conspiring to topple the government. On Monday, per Reuters Aaron Maasho (@AaronMG), Ethiopia charged six bloggers with attempting to incite violence. Within the last week Russia placed, what Charlotte Alfred (@CharlotteAlfred) reporting for the Huffington Post, stifling restrictions on… Continue Reading

How many law blogs are there and where are we headed?

My friend and fellow entrepreneur, Deborah McMurray (@contentpilot), asked me last week for my estimate on the number of attorney blogs today and my prediction for the coming years. McMurray was speaking to the Dallas Legal Marketing Association regarding top trends in marketing and wanted to include an update on blogs. I thought you’d be… Continue Reading

Ten reasons lawyers ought to think of blogging

Blogging is not for every lawyer. Blogging takes time, a passion for what you do or want to do, a desire to give in a real and meaningful way, and the persistence to do what’s needed to change your station in life. If you’re on the fence about blogging as a lawyer, here’s ten reasons… Continue Reading

Are bloggers media? Court says yes, Senate says no

Techdirt’s Mike Masnick (@mmasnick) reports this week that a Florida court has found bloggers to be part of the media. A University of Florida student blogged about a Florida businessman, Christopher Comins, shooting two dogs in a field. Rather than go after any of the major media which widely covered the event, Comins filed a defamation… Continue Reading

More is less : Call to action inadvisable on law blog

I ran across a post this morning from Amanda Clark (@GrammarChicInc) on “10 Ways Businesses Can Blog Better.” Number seven was “The Call-to-Action.” Every business-sponsored blog should incorporate a call-to-action at the end of a blog. This is a small section that explains how you, the business, can help readers solve the topic (usually a problem… Continue Reading

Is selling out for traffic a long-term law blog strategy?

This from veteran business, technology and new media reporter and columnist Mathew Ingram (@mathewi) in a piece on traffic being a good thing to pay attention to  – except when it isn’t. One of the biggest differences between online media and traditional media is that the former is so much easier to measure — every eyeball, every… Continue Reading