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Do general counsel understand how blogging and social media build relationships?

lawyers attorney social networkFollowing tweets from the Legal Marketing Tech Conference in San Francisco (‪#‎lmatech‬) this AM, I got the sense that general counsel for companies valued relationships first when they select lawyers and law firms, but questioned the value of lawyers using blogs and other social media for business development. Seems like a disconnect. Blogs and other … Continue Reading

Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobileWhen publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

Do your blogging in comfort

Law Blog ComfortI like to be comfortable when blogging. I don’t mean in the sense of what I’m wearing or where I am sitting. I am referring to the platform I am using for my blogging. Public relations professional, Lauren Salkin (@thinkspin), writes in Huffington Post this morning that Blogging on a WordPress site feels so formal. … Continue Reading

Are you publishing a purpose or profit driven law blog?

Got Purpose?Did you start blogging because you want people to come to your site, subscribe to your blog and eventually hire you? Such blogs are solely profit driven, and they usually fail, per research done by B2B marketing consultant, Greg Digneo (@GregDigneo). The content soon reflects these motives and the blog is dull, boring, and uninspired. … Continue Reading

Facebook to court law blog networks?

Facebook blog publishersFor many publishers Facebook and other social media have become a more important driver of traffic than Google. In the case of Facebook, as reported by Digiday’s John McDermott (@mcdermott), it’s not soley because of changes to Facebook’s Newsfeed more prominently featuring publishers’ stories. …[T]here’s a human component to Facebook’s recent embrace of the publishing … Continue Reading

Google authorship may not be dead after all

Google authorshipFollowing Google’s announcement that they would no longer be displaying authors in search results we all thought Google authorship was dead. Me included. Internet marketing strategist, Pam Aungst (@PamAnnMarketing) writes this week that Authorship may not be dead after all. As way of background, Google Authorship enabled blog authors to connect the blog posts they … Continue Reading

Websites don’t generate business for law firms

law firm websitesThat’s the word from Lee Rosen (@leerosen), a North Carolina family law attorney and widely respected nationally in the areas of law firm management and marketing. Despite website vendors telling lawyers that their website will work like a money machine, your website only makes you findable, per Rosen. “It doesn’t cause anyone to go looking … Continue Reading

Lawyers turn to social media and blogging for professional development

lawyers social media professional developmentI was on a phone call recently with a major publisher discussing social media programs for lawyers. She asked in addition to the business development aspects of social media if lawyers were using social media for professional development. Great question on her part. Lawyers do use social media for professional development and they are not … Continue Reading

What’s holding you back from blogging?

Lawyers blogDarryl Cross, Vice President, Performance Development, LexisNexis (@darrylcross), gave a great talk on “Performance: Art, Science, or Grit” at the recent MA Los Angeles program . He said it’s often one of three things that hold us back. Fear, reservations, or complacency. Darryl may have been talking about lawyers and marketing or marketing professionals themselves, … Continue Reading

Teaching law students to blog : Interview of Law Professor Dr. Silvia Hodges Silverstein

law school student bloggingI had the good fortune to meet Silvia Hodges Silverstein via blogging and social media, first, and then in person earlier this year at ReInvent Law in New York City. Dr. Hodges Silverstein (@SilviaHodges) researches, publishes, teaches, and speaks on topics related to corporate procurement of legal services, as well as law firm management and … Continue Reading

WordPress blogs solve problems of peer review expert publications

peer review blogsWhether it’s science, medicine, law, or technology, publishing is by and large a peer review model controlled by large publishers and organizations. With the Internet and WordPress democratizing publishing, why can’t we have an open publishing system driven by blogs? It would benefit experts and society at large. From technology executive, Daniel Marovitz (@marovdan), in … Continue Reading

Google authorship eliminated

Google authorshipIn a post by John Mueller (@JohnMu) a Webmaster Trends Analyst at Google, Google announced it was eliminating Google Authorship. If you have any doubt about Authorship being eliminated in entirety, read the discussion in the comments to Mueller’s post. Google Authorship enabled blog authors to connect the blog posts they published to their Google+ … Continue Reading

Your email outbox is full of blog posts

law blog post in email outboxAs a lawyer you struggle to find the time to blog. Ironically, you’re creating blog posts throughout a typical work day. They’re in your email outbox. The emails just need to be worked into blog posts. Web strategist Andy Crestodina (@crestodina) had a nice piece in the Huffington Post last week on business blogs failing … Continue Reading

3 keys to being the best law blogger in your niche

best niche aw blogThe door is wide open for lawyers to become the best blogger in their niche — or at a minimum to become one of the best. Getting there doesn’t require journalistic writing, proper grammar, or loads of content. In a post this week, Seattle’s Neil Patel (@neilpatel), Co-Founder at Crazy Egg and KISSmetrics, said three things were … Continue Reading
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