I was on Bloomberg Law last week discussing the findings of our State of the Am Law 200 Blogosphere for 2012. Bloomberg Editor and Host, Sarah Kopit (@SarahKopit) hit on: Blogging adoption. 156, or nearly four in five AmLaw 200 firms are now blogging. Growth in number of blogs. The number of blogs, 660, has… Continue Reading
Category Archives: Blog Essentials
Subscribe to Blog Essentials RSS FeedIs blogging an art form?
Andrea Tomkins (@missfish), a veteran blogger and managing editor of Capital Parent Newspaper in Ottawa, asks “Is blogging an art form?” I think so. If art is defined as self expression, I think it can certainly be argued that blogging is art. There is, after all, an art to blogging. Just like someone can pick… Continue Reading
Memorial Day : Does your law blog represent the best society has to offer?
“Access to knowledge is the superb, the supreme act of truly great civilizations. The New York Public Library is in this regard, both symbol and act of what the best civilization has to offer.” This from American novelist, editor, and professor, Toni Morrison, recognizing The New York Public Library Endowment Fund in 1986. It’s etched in stone above the donors,… Continue Reading
7 reasons for lawyers to blog
My goal is not to do a series of ‘Top 10′ posts, I’m just seeing some good articles I think worthy of your attention. Today’s comes from Sally Kane (@sallyannekane), an attorney and editor of both Paralegal Today and Litigation Support Today, who shares 10 reasons for lawyers to blog in the Legal Careers section of About.com Here’s 7… Continue Reading
9 ways to write better blog posts
Melonie Dodaro (@meloniedodaro) shares 10 easy ways to improve your blog posts. I am not a big fan of the ‘top 10′ ways to do this or that as a means of drawing blog traffic, but Dodaro’s points are well taken and apply to law blogs. Here’s nine of Dodaro’s tips, with a little annotating… Continue Reading
Play moneyball when blogging : Go where there’s no competition
We don’t want competition. We want a niche. Going after an area such as business litigation is no way for a law firm to do effective business development. Read ‘Moneyball: The Art of Winning an Unfair Game‘ by Michael Lewis to learn how effective it is for an organization to do what their competitors are… Continue Reading
Two types of blogging lawyers : Doers and slackers
Marketing and sales consultant, Marcus Sheridan, writes that when it comes to blogging there are two types of business people: The person that has every excuse as to why there isn’t enough time or resources to blog (slacker); and The person that makes no excuses and simply does what it takes (doer). Sheridan shared the… Continue Reading
Organizations don’t blog, people do
85% of corporate blogs have 5 or fewer posts. That figure is widely accepted in discussion online and offline. That’s a pretty shocking figure. What’s it tell us? Possibly any number of things. The organizations don’t give a darn whether they have a blog or not – they were told by someone they needed to have one…. Continue Reading
Law firms need to be publishing blogs and using LinkedIn : Bloomberg Law TV interview with John Corey
If you’re a law firm, you need to be publishing blogs and using LinkedIn. That’s the word from Lee Pacchia (@leepacchia), WebTV Host at Bloomberg Law, in wrapping his interview with John Corey (@jecorey), President and Founding Partner of Green Target Global Group. Pacchia was interviewing Corey about the 2013 In-House Counsel New Media Engagement Survey… Continue Reading
Be an intelligence agent : Get information outside the conversation silo
Serving as intelligence agent is an excellent way of establishing yourself as a reliable and trusted authority in a niche area of the law. Let me share some context on what I mean. Before social media in the form of Twitter, Facebook, LinkedIn, and more, we had blogs. Blogs to share information and insight, and… Continue Reading
Traffic is not the measure of a law blog’s influence
Among much more, I took two things away from the Legal Marketing Association Annual Conference this week. One, blogs are now widely accepted as an effective business development tool for law firms and two, law firms and companies selling marketing solutions to law firms believe the primary purpose of a blog is to generate traffic… Continue Reading
Why blogging by lawyers still matters
UK management consultant and author, Euan Semple (@euan), shared the below in a recent post on why blogging still matters. Most of what we inherit is so clearly correct it goes unseen. It fits the world seamlessly. It is the world. But despite its richness and variability, the well-defined world we inherit doesn’t quite fit… Continue Reading
Are we seeing the demise of law blogs?
My friend and DC attorney, Carolyn Elefant (@carolynelefant) penned a couple weeks ago that we’re seeing the decline of law blogging. Carolyn’s reasoning was based in large part on the message we should take from Google closing down Google Reader. So what can we learn from the demise of Google Reader? First, that blogging (at… Continue Reading
Is your law blog unique?
Long time early stage investor and entrepreneur, Brad Feld (@BFeld), writing in the Wall Street Journal on social media tactics being useless without strategy said this on blogs: …[B]log readership is at an all time high and continues to grow, yet the volume of unique blogs has declined. If you’re a smart marketer, you realize… Continue Reading
New Research : Blogs outrank social networks in influence
Want to influence clients and prospective clients when it comes to hiring you as a lawyer or law firm? Blog. As reported by content marketing strategist, Patricia Redsicker (@predsicker), blogs outrank social networks for influence based on Technorati’s 2013 Digital Influence Report (pdf). Not only do blogs rank high in influence (thought leadership in the… Continue Reading