Jeff John Roberts (@jeffjohnroberts), legal and media reporter for GigaOm and paidContent, reports that “Twitter is teaming up with everyone from Bloomberg Television to Major League Baseball as the social media site expands its range of “multi-screen partnerships.” Why? To provide advertisers who advertise on TV an integrated cross-platform tool for reaching the social conversation… Continue Reading
Category Archives: Best of RLHB
Subscribe to Best of RLHB RSS FeedWhere’s the social in this social media?
Loeb & Loeb’s Chief Marketing Officer, Jennifer Manton (@jennifer_manton), and Shawn Amos, Managing Partner at Amos Content Group (@ShawnAmos), led a post LMA Conference workshop on social media last Friday afternoon. Billed as ‘Achieving Measurable Lead Generation, Increased Brand Awareness and Business Development through Social Media,’ the workshop was very well done. The information and reports presented… Continue Reading
LexisNexis Social Media Visibility : PT Barnum incarnate?
“There’s a sucker born every minute” is a phrase credited to American showman, P. T. Barnum. Barnum’s friends and acquaintances told him the quote was out of character for him. Barnum’s credo was more along the lines of “there’s a customer born every minute” — he wanted to find ways to draw new customers in all… Continue Reading
Could Flipboard drive the future of legal publishing?
I’ve never bought the argument that law firms should have iPhone apps for the distribution of their content. It made no sense that consumers of legal services (whether a corporate exec or consumer) were going to download and browse multiple apps to get legal information. Now I’m starting to wonder if legal publishers (ALM and… Continue Reading
Six reasons why lawyers need to be using Twitter
Alastair Otter, a twenty year media veteran and now head of Media Hack, a media training and consulting business, shared seven reasons why editors ought to be on Twitter. I thought many of his reasons reasons were spot on for lawyers. I’m tired of lawyers saying they don’t have time for Twitter and that’s there… Continue Reading
Are Law firms underutilizing YouTube?
Janko Roettgers, Co-Editor at NewTeeVee.com at GigaOM, shares this morning that close to a quarter of all global mobile bandwidth is consumed by people watching YouTube videos. Add to this that mobile is the fasting growing segment of the Internet, and you have to wonder if law firms are missing a golden opportunity in not… Continue Reading
How lawyers can use an iPad for professional and business development
Last week at the Texas State Bar Annual Meeting author and technology pioneer Attorney Tom Mighell gave an excellent presentation on legal trends. As part of his presentation Mighell spoke on how lawyers can use the iPad, a tablet Mighell believes is at least a year ahead of competitors when it comes to performance and… Continue Reading
Twitter for lawyers: Six tips for advancing your reputation
I agree with Seattle blogger, Mollie Ruiz-Hopper, that Twitter is becoming essential for developing a unique personal brand. The question asked by most folks, including lawyers, is how to use Twitter to develop and extend my reputation. For lawyers, extending your reputation as a trusted and reliable authority in a niche area of the law… Continue Reading
Will journalism departments be part of the law firm of the future?
Earlier this year I wrote about the power large law firms have to leverage their brand to create media outlets online so as to bypass traditional media. The point being that with large law firms paying big dollars for syndication of content, advertising, PR, and communications, it’s only a matter of time until we see… Continue Reading
Facebook for lawyers : Wonderful relationship building medium for business development
Relationships with other people, no matter where those relationships emanate from, can lead to business for lawyers. Facebook should be looked at by lawyers as a relationship building medium. Limiting your use of Facebook as a lawyer to your ‘personal side,’ and nurturing ‘professional relationships’ elsewhere on the Internet is a mistake. You’ll be missing… Continue Reading
Can a lawyer respond to comments on their blog without creating an attorney client relationship?
A marketing professional in a large Midwest law firm contacted me this morning regarding a concern her firm’s lawyers raised with regard to responding to comments on the firm’s blogs. The lawyers believed that a lawyer cannot respond to a comment on a law blog without creating an attorney-client relationship. I thought I’d share my… Continue Reading