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Twitter multi-screen partnerships a role model for legal publishing

Jeff John Roberts (@jeffjohnroberts), legal and media reporter for GigaOm and paidContent, reports that “Twitter is teaming up with everyone from Bloomberg Television to Major League Baseball as the social media site expands its range of “multi-screen partnerships.” Why? To provide advertisers who advertise on TV an integrated cross-platform tool for reaching the social conversation… Continue Reading

Where's the social in this social media?

Loeb & Loeb’s Chief Marketing Officer, Jennifer Manton (@jennifer_manton), and Shawn Amos, Managing Partner at Amos Content Group (@ShawnAmos), led a post LMA Conference workshop on social media last Friday afternoon. Billed as ‘Achieving Measurable Lead Generation, Increased Brand Awareness and Business Development through Social Media,’ the workshop was very well done. The information and reports presented… Continue Reading

LexisNexis Social Media Visibility : PT Barnum incarnate?

“There’s a sucker born every minute” is a phrase credited to American showman, P. T. Barnum. Barnum’s friends and acquaintances told him the quote was out of character for him. Barnum’s credo was more along the lines of “there’s a customer born every minute” — he wanted to find ways to draw new customers in all… Continue Reading

Could Flipboard drive the future of legal publishing?

I’ve never bought the argument that law firms should have iPhone apps for the distribution of their content. It made no sense that consumers of legal services (whether a corporate exec or consumer) were going to download and browse multiple apps to get legal information. Now I’m starting to wonder if legal publishers (ALM and… Continue Reading

Six reasons why lawyers need to be using Twitter

Alastair Otter, a twenty year media veteran and now head of Media Hack, a media training and consulting business, shared seven reasons why editors ought to be on Twitter. I thought many of his reasons reasons were spot on for lawyers. I’m tired of lawyers saying they don’t have time for Twitter and that’s there… Continue Reading

Are Law firms underutilizing YouTube?

Janko Roettgers, Co-Editor at NewTeeVee.com at GigaOM, shares this morning that close to a quarter of all global mobile bandwidth is consumed by people watching YouTube videos. Add to this that mobile is the fasting growing segment of the Internet, and you have to wonder if law firms are missing a golden opportunity in not… Continue Reading

Twitter for lawyers: Six tips for advancing your reputation

I agree with Seattle blogger, Mollie Ruiz-Hopper, that Twitter is becoming essential for developing a unique personal brand. The question asked by most folks, including lawyers, is how to use Twitter to develop and extend my reputation. For lawyers, extending your reputation as a trusted and reliable authority in a niche area of the law… Continue Reading

Facebook for lawyers : Wonderful relationship building medium for business development

Relationships with other people, no matter where those relationships emanate from, can lead to business for lawyers. Facebook should be looked at by lawyers as a relationship building medium. Limiting your use of Facebook as a lawyer to your ‘personal side,’ and nurturing ‘professional relationships’ elsewhere on the Internet is a mistake. You’ll be missing… Continue Reading