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Law blogs don’t just aid a practice, blogs create a practice

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August 16, 2015

Blogs don’t just aid business, they become one, reports Marco Santana (@marcosantana), who covers business and financial matters for the Orlando Sentinel.

Santana was sharing news of the financial success of Floridians who decided to share information and insight about things they are passionate about through blogging.

Some of the bloggers realized a career through blogging itself, ie, sponsorships and advertising. Others had businesses and careers take off via an entrepreneurial business that blossomed from blogging.

Lawyers and law firms usually blog as a means to market an existing area of practice. As with websites and advertisements before them, blogs are used as a means to gain attention.

But blogging is something far different. Blogging is a lawyer’s ticket to build a practice that never existed for them.

I think of FMLA Insights published by Jeff Nowak, China Law Blog published by Dan Harris, Cruise Law News published by Jim Walker and Canna Law Blog published by Hillary Bricken (and the team at Harris & Moure).

These lawyers went after areas they were passionate about. It shows in their blogging, the name they have created, the law they are helping to advance and the business they are generating. In some cases they joined existing leaders in the field.

Rather than blogs aiding their practice, their blogs became a practice which by and large did not exist for them before blogging.

These four law blogs are not the only ones arising out of passion. Many of the better blogs on the LexBlog Network are the result of a lawyer or lawyers chasing their passion.

When lawyers are beginning a blog, I ask them to get out a magic wand, wave it and imagine doing the work they’d love to do for the clients for whom who’d love to do that work.

What are you passionate about? What could you be passionate about? What matters in the last year or two did you really love doing?

Now blog it — and blog it well. Your passionate blogging will do much more than aid any existing practice, your blog will create a practice that did not exist before.

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