Twitter announced last week that we can now listen to podcasts directly on Twitter.

From Twitter’s product manager, Richard Slatter (@richardslatter):

With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices. Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app. We’re launching this new audio card in partnership with third-party streaming services. The first partner for streaming on Twitter is SoundCloud.

You will see a small sound card and link right in a tweet.

For lawyers and other professionals doing podcasts, you now have a new distribution channel in Twitter. With Soundcloud, Twitter will make sound cards available to all users.

Twitter may prove to be a more effective distribution channel than iTunes and RSS. Media has gone social. We receive links to media from people we trust. Media spreads virally from person to person across social media.

Podcasters can also get their podcasts in front of more than just their followers by promoting, via Twitter advertising, tweets with a Soundcloud embed.

I have always thought of the future of Twitter as a way for people to discover what to watch, listen, and read.

Rather than a TV Guide on TV or scrolling through the dial on a radio, you discover what people whom you trust say to read, watch and listen to. Algorithms based on our personal likes further perfect the suggestion of media.

Soundcloud and Twitter is just the first step in in the discovery versus the search for media. The day will soon come when you’ll turn on the TV and have Twitter make suggestions for you — or vice versa, turn on Twitter and have it tell you what to watch on TV — inside Twitter.

Image courtesy of Flickr by Sergio Alvarez