Which is it?
Are most law firm leaders uninformed or ignorant when it comes to social?
Seth Godin writes this morning:
Uninformed is a temporary condition, fixed more easily than ever.
Ignorant, on the other hand, is the dangerous situation where someone making a decision is uninformed and either doesn’t know or doesn’t care about his lack of knowledge.
Social is much like anything is with the net, as Godin describes it.
The internet lets us become informed, if we only are willing to put in the time and the effort. That’s new–the ability to easily and confidently look it up, learn about it, process it and publish to see if you got it right.
Social whether it be blogging, Twitter, LinkedIn, or Facebook is something one can learn about, and if one chooses, to become adept at – if you are willing to put in the time and effort.
As with many things worthwhile, you study what it’s about, get some help, try it, and become better with trial and error.
Feeling fine about being ignorant, as Godin describes it, eerily describes most law firm leaders and social.
Alas, the internet also creates an environment where it’s possible to feel just fine about being ignorant. It’s easier than ever to live in a silo where we are surrounded by others who think it’s just great to not know.
Despite the business studies and literature supporting the value of social to large enterprises, most large law firm leaders have chosen to opt out of learning about social, let alone use it.
When the question of social arises in their law firms such leaders are ill equipped to make informed decisions. They are in no position to initiate social initiatives.
With the Internet and other ways to learn, it seems such law firm leaders are not just uninformed, they’re ignorant on social.