LinkedIn’s Monetization Product Manager, Aviad Pinkovezky, announced this morning the addition of Showcase Pages.
Company pages are excellent for portraying a company as a whole, but what about a brand, a business unit, or an initiative? Showcase Pages enable companies to create dedicated pages within LinkedIn that highlight different aspects of their business and build relationships with the right community.
Not only will businesses be able to showcase products and divisions, but the content and information shared on the pages will be shared with those most interested in the product, division, or initiative.
For law firms with multiple practice and industry groups Showcase Pages are a perfect fit. Not only does your firm pick up a storefront for niche practice groups in the largest professional network in the world, but the information you post is shared with users likely to have an interest in the niche.
Law firms may create 10 separate pages at no cost. Of course you will want to keep the pages updated.
Pinkovezky explains that Showcase pages are easy to create.
If you’re a Company Page administrator, you can easily create your company’s own Showcase Page. First, identify the business areas of your company that need a Showcase Page. Then go to the “Edit” dropdown menu and select “Create a Showcase Page.” Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.
Note that LinkedIn will be rolling out Showcase pages over the next few days, so some of you may not see the Showcase Page option until the end of the week.