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Establish your expertise by creating your own Flipboard magazine

20130622-172717.jpg Flipboard editorial director, Josh Quittner (@twittner) shared four ideas this week as to how Flipboard could be used by business professionals.

Though all good ideas, the one drawing my attention was solidifying your expertise. One, because establishing yourself as an expert is key for lawyers today, and two, because the idea arises out of creating your own Flipboard magazine.

Claim your position as an industry expert by curating a magazine. In addition to collecting articles, photos and videos from prominent sources, like trade magazines and influencers in your field, you might also want to flip in your own blog posts or social media musings—it can be a seamless way to inject your (or your company’s) voice into a wider conversation. (To incorporate your own blog content into a magazine, host it on a platform like WordPress, Blogger or Tumblr, and then search for the blog on Flipboard. When viewed on Flipboard, each of your posts will have a “+” by it, allowing you to flip it into your Flipboard magazine. You can also flip posts from the Web using the “Flip It” button.) You can even create a hub for experts in your field by inviting your colleagues and others to curate with you.

I have not created my own Flipboard magazine yet, but Flipboard magazines really pique my interest. Flipboard provides users an eloquent interface that’s unsurpassed in online publishing. The New York Times, the Financial Times, and the BBC have all opted to publish their content on Flipboard.

I’ve suggested that Flipboard represents the future of legal publishing. And Flipboard has proven very popular for lawyers as an RSS reader — and more.

Flipboard magazines are new, but they’re being heavily promoted by Flipboard. They just added a feature that enables multiple users to jointly create a Flipboard magazine.

Flipboard also suggests magazines you may want to subscribe to as you browse your own Flipboard of curated RSS feeds and content generated from your social networks.

How might Flipboard magazines work for a lawyer or law firm? Imagine being a lawyer focusing on water law in California. By following relevant news and people via blogs, mainstream media, Twitter, and LinkedIn, as well as just subscribing to the phrase “water law, “all on Flipboard you’ll receive a personalized Flipboard serving up news, insight, and commentary on water law.

Add the content you like to your “California Water Law” magazine as an individual lawyer or as a group of lawyers in your law firm. You can then share your magazine across social media and provide a link to it on your website and email.

So what if your audience isn’t used to following “magazines’ on Flipboard. They can do so with the tap of a finger. Everyone in your target audience has a smartphone or iPad. And you’ll be seen as one of the more innovative lawyers around.

How to create a Flipboard magazine? Here’s a nice 3 minute YouTube video from Mia Quagliarello (@flipboard_mia), a curator at Flipboard that tells you how.

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