Jane Susskind, Community Manager at IVN (@JaneSusskind), shared some interesting facts last week on the state of social media. If you haven’t seen the statistics, I’d suggest sharing them with others at your law firm.

  1. Twitter continues to grab new customers. 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook.
  2.  The fastest growing segment in social media is 45-54 year olds. 55% of Americans 45-54 now has a profile on a social networking site and 30% of Americans 55 and above are in the social networking game.
  3. 22% use social networking sites several times per day. In the past year 12 million more Americans are using social networking multiple times daily.
  4. Users that follow brands on social media increased 106%. From 2010 to 2012 the percentage of Americans following any brand on a social network has increased from 16% to 33%.
  5. 54% of Facebook users access via mobile. 54% have used the social network via phone, and 33% use a phone as their primary way to access Facebook.
  6. Facebook is the most addicting social network. 23% of Facebook’s users check their account 5 or more times daily. The mean number of daily look-ins by Facebook users is 4.
  7. Facebook has greatest impact on purchase behavior at 47%. Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year only 36% said that there was no influence. Now 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011)
  8. People don’t “check-in.”  74% of Americans are unfamiliar with the concept of check in to a location via mobile device, and only 3% have ever checked-in. This is a drop off from 2011 where 4% of those surveyed had checked in.
  9. 76% on Twitter post status updates. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.
Here’s an infographic from Arraenetwork depicting the same information.