Where are your clients, prospective clients, referral sources, and the influencers of those three headed on the Internet? From the desktop to smartphones and tablets — at least if Facebook use is any indication.
- As of late December, 680 million users were actively accessing the social app on smartphones every month, up 57% from a year earlier.
- For the first time mobile daily active users exceeded web daily active users.
- Mobile revenue doubled from $153 million in the third quarter to $306 million in the fourth quarter.
- 23% of revenue now comes from mobile, compared to 14% the prior quarter.
Despite the perception that Facebook was lagging on mobile a year ago, CEO Mark Zuckerberg told the audience on the call “Today there is no argument Facebook is a mobile company.”
Do not dismiss the mobile growth on Facebook as a signal on where your target audience is headed. After all it’s the 45 to 54 year old age group which is the fastest growing on Facebook.